Samanee Mahbub's Linkedin Analytics

“If you build it, they will come” - said every misguided tech company. Unfortunately, it doesn’t quite work that way. So what do you do? The answer is marketing (and I might be a little biased towards product marketing). I’ve been fortunate enough to work at some of the top tech companies like Slack and Zapier, to fast-growing startups like Secureframe and Lumos. I have experience with: ✅ Leading 21+ GTM and product launches for early, mid-stage, and late-stage B2B startups (including building product launch playbooks from scratch) ✅ Managing positioning and messaging for tier 1 product lines to tier 3 feature updates ✅ Owning sales enablement including sales trainings, case studies, email cadences, white papers, 1-pagers, battle cards, sales decks ✅ Creating competitor intelligence programs to inform sales messaging and executive strategy ✅ Working cross-functionally with product, marketing, sales, customer success, and the executive team to manage stakeholder expectations and get buy-in for product launches ✅ Building over 200+ marketing assets across landing pages, blog posts, in-product messaging, webinars, marketing emails, sales collateral, user education and more Highlights of my career include: ⭐️ Owning the P&M, strategy and launch of a company-wide rebrand ⭐️ Hitting 150% of quarterly acquisition goal within 3 weeks of a product launch ⭐️ Managing the end-to-end product launch process from beta to launch for multiple products with million dollar revenue lines ⭐️ Having my sales team call me a rockstar and getting constant appreciation DMs for the collateral I built to help them close more deals Industries of interest include B2B SaaS, future of work, workplace productivity, and AI (but always open to new industries and ideas). Outside of work, you’ll find me traveling (40 countries to date), exploring the sights and sounds of NYC, making a mean Korean chicken wings, working out to burn off said wings, mentoring/coaching folks through negotiations, and hosting dinner parties and storytelling open mics to help strangers become friends. Feel free to reach out over DM or samaneezm@gmail.com I always love connecting with new people (but please tell me why you want to connect!)