ICA Edu Skills

In my present role as the Assistant Manager: Content, I focus on building two core brands in terms of branding, strategizing, marketing, inclusive of both B2B & B2C.

This includes researching, strategizing & developing copies:

1. FB Ad & Push Marketing 

2. Videos ( Short and long- form) and managing the YouTube Channel, increasing the followers 

3. Moment Marketing

4.Social Media Marketing

5.Landing Pages

6. Email & WhatsApp Marketing

7. Curating Digital Marketing courses for our Digital Marketing Vertical to be taught in centres and universities 

8. SEO: Keyword Research using Keyword Planner, Conducting Google Listing, Schema Markup & Indexing using Google Search Console 

9. Online Reputation Management and Lead Handling through social media channels

10. Handling the Public Relations of ICA Edu Skills.

Assistant Manager: Content

Das Writing Services Pvt. Ltd.

1. Wrote engaging long and short copies of different markets.
2. Promoted clients' brand image in the best possible manner. 
3. Lead the content optimization strategy for over five internal clients accross the BFSI and consumers good industries.
4.Have worked with clients such as Bajaj Finance Limited, ShopX, Hindustan Times, Get Friday, Leap Scholar, Vasu, Sures, Auto Garage and others.
5. Implemented Digital Marketing Strategy successfully.

Associate Content Developer B2

Associate Content Developer B1

Trainee Content Developer

Youth Ki Awaaz

Contributing Writer

UNYA-WB 

Writing articles on the major focus areas:
-Gender Equality
-Climate Change
-Youth Empowerment
- Urban Development.

Research and Journalism Volunteer

The Grit

Write on beats such as Politics, International Relations, Finance as well as Gender.

Content Writer

NewsX (Direct News Private Limited)

-Handling CMS
-publishing stories on the top 5 stories on the website.
-Transcribing interviews for the website.

Digital Content Writer

We The Young

Citizen Journalist

Youth Policy Review

Columinst

The ArmChair Journal

I had to write articles pertaining to International Relations, Politics, Gender as well as Social media promotion.

ArmChair Companion 

Times of India

Assisted in Copy editing, Proofreading, feature articles. Was a part of the Coffee Table Book edition.

Journalist Intern

Assistant Manager: Content and Public Relations Specialist at ICA Edu Skills| Advertising & Marketing | Social Media Marketing| Content Strategist

In my present role as the Assistant Manager: Content, I focus on building two core brands in terms of branding, strategizing, marketing, inclusive of both B2B & B2C.

This includes strategizing Content, Writing copy for Ad & Push, strategizing & conceptualizing videos, Moment Marketing, Social Media Marketing, Landing Pages, Email & WhatsApp Marketing, Blogging, Curating courses as per competitor analysis for our Digital Marketing Vertical & institutes. 

As a Content Writer in my previous company, my role was to create short and long copies, whether be it blogs, articles, quora, brand, service or location pages, product description and reviews for my clients that are SEO optimised to maximize their sales.

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