Sam Chavez's Linkedin Analytics

I am a queer, white, Latine activist who’s passionate about a livable planet, belonging, and equitable societies. I founded Roots of Change in 2020 to:     ✨ Empower & sustain changemakers in their messaging     🌱 Spread empathy through storytelling     🌍 Cultivate connections that lead to lasting social change 🔭 Explore the roots of the old world to shape the future we deserve I founded Roots of Change to harness my storytelling and 12+ years of marketing experience to cultivate connection that leads to lasting social change. Working with Fortune 500 companies (Wells Fargo), tech startups (Malwarebytes), and now non-profits (SeaLegacy) and political organizations (Swing Left), I recognized the biggest mistake communicators make is missing the need for connection. Growing up as a closeted queer kid in a conservative Texas family shaped my approach to activism and understand the urgency of shifting our culture away from harmful systems. "If I do not speak in a language that can be understood there is little chance for a dialogue." - bell hooks I'm passionate about social justice, equitable finance, mutual aid, and combating the climate crisis. I bring a data-driven, empathic, and storytelling approach to strategic digital communications. Areas of expertise include Strategic Marketing, Digital Marketing, Team Management & Development, Branding, Market Research, Audience Segmentation, Content Mapping, Customer Journey Development, Go-To-Market Strategy, Analytics, Creative Testing, and Paid Media Activation