Sam I.'s Linkedin Analytics

Over the past twelve years, I have built an extensive career in GTM operations strategy and execution. I have worked with a variety of companies in different industries, ranging from small startups to global corporations, both in-house and as a consultant. I absolutely love new challenges, am a life-long learner and am as comfortable leading high-level strategic conversations as much as getting in the weeds of technology to support business needs. My guiding lights are empathy, authenticity, curiosity, and adaptability. Expertise in: - Analysis and development of operational strategy - Collaboration cross-functionally to develop and execute project plans - Ownership of GTM architecture, audits and gap analysis, ensuring alignment with business goals and vision - Delivery, planning, governance, and support for end-to-end GTM optimization - Project Management, development of project plans, timelines, RACI, Gantts - Lifecycle management, RCM implementations, lead scoring analysis and optimization - Technology implementations, migrations, and integrations - Campaign Operations including technical strategy development, email performance and optimization, testing, reporting - Vendor evaluations and vendor management - Training and enablement for both marketing and sales orgs - Managing global teams of direct reports and contractors, I have a passion for mentoring and leading Technical expertise including, but not limited to: - Marketo Engage Marketing Automation Platform (12 years) - Salesforce (SFDC) CRM System (8 years) - Drift Chatbot - 6sense ABM Platform - RingLead Data Orchestration - Zoominfo - Salesloft - Conversica - Knak