Veeam Software

Veeam is "Providing data resiliency through secure backup and fast, reliable recovery solutions for your hybrid cloud." 

As a Database Marketing Manager, I am the owner of our email database, making sure that we are compliant, tracking data correctly, and implementing new ideas and technology. Some of the responsibilities have included: 
- Reporting Monthly, Quarterly, Yearly, on Marketing Database Metrics and presenting them in Quarterly Business Reviews
- Create new ways to track the Marketing Database of 1M+ records to gain insights and knowledge to improve marketing
- Plan and execute on implementing new technologies to help improve marketing and sales in all areas
- Assist in migrating a database of over 90K contacts into 1 CRM/MAP system 
- Create training and documentation for new systems and processes to enable all of marketing and sales to utilize the technology to the full extent
- Serve as the project manager for a global project helping the SDR function and aligning Sales and Marketing to best tell our story

Database Marketing Manager

Young Women's Alliance

The Communications Committee is responsible for maintaining the integrity of the organization’s brand and promoting awareness of both YWA and the Future Women Leaders Fund internally and externally. The communications committee oversees all things marketing including: social media channels, newsletter, blogs, brand awareness, PR, and event promotion.

VP of Communications

Young Women's Alliance mission is to build a community that supports, empowers and connects women. This year, I am the VP of Membership which mean that I am responsible for recruiting new members, retaining current members, and hosting an array for membership events including book club and monthly happy hours. I lead a committee of 10 women who help set these programs up for an organizations whose membership base is 530+ women. This membership has doubled in size since my recruitment efforts as Recruitment chair last year. Some of my main responsibilities are: 
- Forecast budget and stay on track with spending
- Define and execute on Objective, Key Results (OKRs)
- Implement a Retention Strategy and track performance 
- Create joint organization meet-ups to expand our reach into the Austin Community 
- Lead a committee of 10 talented women from different backgrounds
- Assist on executing multiple events including, information sessions, new member orientation & events, monthly happy hours, book club, and more.

VP of Membership 

MarTecha

Marketing Operations Consultant

Oracle

- Reviewed and approved 900+ marketing programs and 2,000+ budget requests (totaling over $12M) for Advertising and Customer Experience Marketing teams globally, to ensure consistent approach that delivered positive outcomes for marketing investments
- Analyzed and tracked $12.3M budget for 11 Marketing teams (100+ Marketers) globally and updated leadership on a weekly basis to aid in business strategy decision-making while increasing marketing generated pipeline 
- Responsible and subject matter expert for global compliance and privacy for all marketing operations within the Advertising and Customer Experience service line ensuring the department abides by and acts in accordance with GDPR
- Led contact acquisition, uploaded and migrated contacts to our internal proprietary CRM system and reviewed data integrity for the department to meet business marketing objectives with contacts of up to 30K+ in one instance from Salesforce to Unity for contact segmentation

Marketing Operations Analyst

-Launched quarterly newsletter initiative recapping career development, networking, or volunteering events and highlighting Austin OWL board members
-Manage a 6-member marketing committee in the preparation of marketing collateral and to generate new marketing strategies
-Host internal video channel for career development sessions and Monday Motivation videos, where Sales Leadership gives advice for young professionals
-Design collateral for events including emails, infographics, flyers, and stickers

Oracle Women's Leadership - Austin Hub, Marketing Lead

- Developed and oversaw program process with $200M ARR in pipeline (won $70M ARR) with 80 enterprise accounts with multi-tiered deals totaling over $5M and assisted in closing a $1.2M deal
- Created and distributed bi-weekly reporting and analysis for 7-figure plus deals that crosses multiple business units to deliver clarity and urgency to SVPs, GVPs, and key stakeholders
- Produced and managed two reporting systems and dashboards, Apex and Data Visualization, with over 500 data points for our team to create quantifiable business value for our customers for our products and services

Transformational Accounts Analyst

- Designed and implemented web portal and deliverable repository housing 600+ documents for field sales and value consultant engagements to request our services, find collateral, and tools to help in sales cycle
- Managed and edited quarterly and weekly communications distributed to 1,000+ sales personnel with resources for sales, solution engineers and other to engage with customers 
- Co-managed internal and external facing reference and training videos with 1,000+ views to enable teams to sell and understand business value

Value Program Consultant for Business Value Services Enablement Team

-Created and designed emails filled with articles, industry trends, corporate news, and team program updates
-Assisted in developing the team’s rebranding including the logo and header
-Collected data for PowerPoint presentations and developed customized management reports

Value Services Group

American Diabetes Association

•	Composed multiple press releases while maintaining media contact list and distributed it to local newspapers
•	Published annual fundraising event information to online event calendars
•	Prepared newsletters, “Step Out: Walk to Stop Diabetes”

Intern

CMP Communications

•	Edited newsletters for various school systems
•	Wrote press releases for various events that schools hosted 
•	Contributed in writing a script for a video being produced recognizing outstanding students

Taplio

Samantha Nowak's Linkedin Analytics

Samantha Nowak

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Taplio

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Samantha Nowak

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Samantha Nowak's Linkedin Analytics