Samantha Osselaer's Linkedin Analytics

Transforming brands through creativity, strategy, and digital innovation. With over 20 years of experience leading high-impact creative and brand marketing teams, I specialize in crafting compelling brand stories, driving omnichannel growth, and scaling businesses in retail, eCommerce, and consumer goods. I thrive in fast-paced, high-growth environments where strategy meets storytelling—blending creativity with performance to drive results. What I Bring: • Deep expertise in brand building, creative direction, and digital marketing—spanning retail, DTC, eCommerce, and social commerce. • Agency and client-side experience, with leadership roles at Levi’s, Macy’s, Overstock.com, Guess? Jeans, Western Governors University, Smith & Hawken, and Frontgate. • A proven track record of scaling brands—leading Spoonful of Comfort’s revenue growth, developing a global marketing strategy at Carlsbad Manufacturing to support RH’s European expansion, launching and scaling Macys.com to $500M, and positioning Orchard Supply Hardware for strategic acquisition by Lowe’s. • A growth-focused, collaborative leadership style—mentoring teams, optimizing creative operations, and fostering cross-functional partnerships to accelerate success. Industry recognition, with awards including the CLIO, Belding, ADDY, multiple One Show Pencils, and Webby Awards. My work has been featured in Adweek, Ad Age, Business Week, Communication Arts, Print’s Regional Design Annual, HOW Magazine, and The AIGA Communication Graphics Annual. What’s Next: I’m exploring Creative Leadership, Brand Marketing, and Growth Strategy roles where I can build strong teams, develop compelling brand experiences, and drive business impact. Open to conversations—please reach out!