YETI

Senior Art Director, Campaigns

TikTok

Lead concepting, creative direction and design review for campaigns and assets produced by agencies for the TikTok Small Business team.

Establish comprehensive materials for briefing creative agency and production partners on TikTok brand guidelines and SMB team creative approaches and standards.

Determine creative and copy guidelines that optimize content and creative production for an SMB advertiser and agency audience.

Assist regional marketing teams to tailor creative to be relevant but consistent in all of our markets including NA, APAC, EMEA and LATAM.

Partner with performance marketing team to develop 1,500 + creative assets in 24 languages while to continuing to optimize to understand success and learnings from social, PMAX and search campaigns.

Creative Lead, Global SMB

Art Director, SMB

Bumble

Collaborate with brand managers to concept and design experiential marketing experiences.

Concept and design merchandise created to engage the Gen Z audience.

Collaborate with channel owners to create and execute social and digital campaigns.

Collaborate with creative team colleagues to establish comprehensive brand guidelines for Bumble globally.

Art Director

Signal Theory Inc.

Concept, storyboard and art direct photo and video shoots for packaging, food photography, and social assets for SONIC Drive-In client.

Concept and design SONIC’s Out of Home Media, Seasonal Packaging and experiential activations.

Create brand identities for new product launches and brand initiatives.

Taplio

Sam Dorman's Linkedin Analytics

Sam Dorman

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