Sameer Kausar 🦆's Linkedin Analytics

You must speak 𝘁𝗵𝗲𝗶𝗿 language! 🗣️ When I first started as an SE, I thought I had to prove I knew my stuff by dropping as many technical terms as possible: “Distributed cloud-native architecture with AI-powered anomaly detection and parallelized compute.” 🤮 I thought that was how you earned trust. In reality? I was losing them. As soon as I used words they didn’t understand, I watched their eyes glaze over. They’d nod politely, but I had lost their attention, and worse, their trust. Here’s the thing: When a prospect hears something they don’t understand, they won’t ask for clarification. They’ll just mentally check out — and from that moment, your demo is dead in the water. Once I realized this, everything changed: ✅ I mirrored their language (if they said “test case,” I said “test case”). ✅ I explained complex concepts in simple terms, no jargon required. ✅ I focused on the why and impact, not the buzzwords. The truth is: 👉 Parroting technical jargon is not mastery. 👉 Making the complex feel simple, that’s mastery. If you want to be trusted, speak so your audience can follow you every step of the way. Quick tips to avoid the jargon trap: ✅ Listen for how the prospect talks, match their terms. ✅ Run your explanations through the “could I explain this to my mom?” filter. ✅ Less is more. Focus on what matters to them, not what sounds impressive. Your job isn’t to sound smart. Your job is to make them feel smart and excited to work with you. #ducklife #salesengineering #presales