Diary of a Sales Engineer

"Diary of a Sales Engineer" takes you on an insightful journey through the dynamic world of sales engineering, hosted by industry veterans Ryan Krueger and Sameer Kausar. Each episode offers candid experiences, practical advice, and insider tips to help you navigate and thrive in your career. Whether you're just starting out or looking to sharpen your skills, this podcast is your go-to resource for all things sales engineering.

Co-Founder

Homerun Presales

Senior Solutions Consultant

Homerun Presales (www.homerunpresales.com) is the presales workspace that gets you through your day with one place to track, manage, organize, and inform your presales efforts. High performing presales teams such as AppViewX, JupiterOne, CData, Graylog, INKY, and others use Homerun to win more, win faster, maximize productivity, and scale efficiently.

Sales Engineering Consultant

PreSales Academy

We’re helping people from diverse backgrounds get PreSales jobs through dedicated coaching, mentorship, and live training. We’re on a mission to make tech jobs accessible to people from all backgrounds, for a more diverse and inclusive future.

Career Advisor

Vic.ai

• Sole SE responsible for all new partner acquisition and partner technical enablement.
• Designed, launched, and managed a highly acclaimed 3-hour self-guided partner technical enablement
program. Led training for 7 strategic partners, resulting in 25+ technical certifications. Received exceptional feedback for program quality, driving partner capabilities, collaboration, and business growth.
• Spearheaded the development of a comprehensive playbook to strategically counter RPA+OCR competition, equipping the direct and partner sales team with effective tactics and insights to drive successful
outcomes in competitive environments.
• Provided expert guidance to Sales Engineers on effectively leveraging the company’s API, ensuring seamless integration and successful partnerships.
• Authored and published informative public blogs on diverse technical topics, skillfully communicating
complex concepts in a manner accessible to non-technical audiences.
• Took charge of disseminating the latest AI news and technologies to the Sales Engineering team, equipping them with cutting-edge knowledge to drive sales and customer success.
• Culture Champion, promote team morale through organizing team events via virtual team building activities, building trust and camaraderie across the SE team and the Partnership team
• Trained in the SANDLER methodology

Partner Sales Engineer

Tonkean

• Top SA responsible for 60% of revenue attainment and new logo acquisition 
• Create, executed and trained all AEs and SAs of a new presales offering known as Maker Fest
• Trained 8 new AEs and SAs on product, vision and value
• Developed 'Experience Demos' that allowed anyone in the company to demo the end user experience to prospects
• Helped build out the Solution Architect team from interviewing and recruiting talent to onboarding to training to go to market selling motions
• Created the RPA <> Tonkean play book with a 'better together' strategy when selling into clients with RPA already leveraged
• Automation Evangelist creating memes and TikToks related to the automation/technology space
• Well versed in MEDDPIC and value selling with command of the message experience

Solutions Architect

Automation Anywhere

• Top SE on the West for two quarters in a row(Q3 and Q4 FY20) and was the SE responsible for 60% of the West quota retention in Q4
• Lead discovery, viability and execution of proof of concepts for perspective clients with focus on finding processes that will have to highest ROI for the business
• Create custom demos for many different verticals that a leveraged by the wider SE organization
• Teach clients and teammates how to utilize the most common commands in our product
• Train new SE’s on product knowledge, most common pitches and shadow them to ensure a consistent message is being portrayed
• Culture Champion, promote team morale through organizing team outings, virtual happy hours and other team building activities, building trust and camaraderie across the SE’s in America

Sales Engineer

Workday

• Designed and implemented the key component of a company wide initiative to make our Roll 
Forward feature for customers 5x faster 
• Researched current codebase to pinpoint design flaws. Created object charts to express the 
code in digestible chunks for non developers (PM and QA) to understand o Presented multiple solutions with pros and cons to head product managers and stake holders, guiding them to the most efficient solution 
• Implemented solution, achieving a ~30% performance gain, using key Object Oriented Programming principles 
• Decease internal code pipeline runs by 50% by re-architecting our automation test suite 
• Pre-Commit Queue Admin, do initial triage on failures that occur in our internal code commit pipeline • Conversion advocate, ensure code quality, performance, and correctness on all class model 
changes 
• Culture Champion, promote team morale through organizing team outings, baby showers and other 
team building activities, building trust and camaraderie across the team

Software Application Engineer II

Software Application Engineer

• Designed developer-facing dashboard to highlight inefficiency and bottlenecks in developer designs.
• Designed metrics to include in sub-reports.
• Aggregated and analyzed logs to build relevant statistics for the metrics.

Associate Application Developer Intern

STMicroelectronics

•	Developed an android app to collect data and test algorithms that determine a user’s current state (i.e. stationary, walking, etc.) using signal analysis on data retrieved from the accelerometer.
•	Studied machine learning and its application in the algorithm used to decode a user’s state from signals sent by the accelerometer.

Mobile Application Developer Intern

•	Created a script to parse through product data in order compare projected amounts to actual amounts provided by the buyer.

Sales Intern

Hi! I'm Sameer the Sales Engineer 🦆

My goal is to make Sales Engineering a dining table career, one in which when you tell your mom what your job title is, she doesn’t look at you funny 🤨

Co-creator of Diary of a Sales Engineer, a podcast with my good friend Ryan Krueger where we talk everything SE, have a listen 👂

Just touched down in NYC for Demofest this week 🗽

I’ve been mulling over an idea for a bit and teamed up with the great Rew Dickinson to bring it to life!

As we all know, Sales Engineering is one of the most misunderstood professions — both inside and outside the tech world.

So here’s the challenge:

𝗗𝗲𝘀𝗰𝗿𝗶𝗯𝗲 𝗦𝗮𝗹𝗲𝘀 𝗘𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗶𝗻𝗴, 𝗶𝗻 𝗼𝗻𝗲 𝘀𝗲𝗻𝘁𝗲𝗻𝗰𝗲, 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗺𝗼𝗺. 😅
(Simple ≠ easy 😉)

If you’ll be at Demofest NYC, I want to hear your answer in person.

If not, I’ll be sharing mine on Friday — would love to hear yours then too!

𝗗𝗙𝗫 𝗡𝗬𝗖 𝗶𝘀 𝗵𝗼𝘀𝘁𝗲𝗱 𝗯𝘆 Consensus, 𝗳𝗿𝗲𝗲, 𝗮𝗻𝗱 𝗵𝗮𝗻𝗱𝘀 𝗱𝗼𝘄𝗻 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁 𝗦𝗘 𝗰𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲 𝗜’𝘃𝗲 𝗲𝘃𝗲𝗿 𝗯𝗲𝗲𝗻 𝘁𝗼.

Link to register in the comments 👇

Let’s make this fun — see you there!

PS I’ll be walking around with a mic. Don’t make me chase you down 😅

#ducklife #salesengineering #presales #demofest

Sameer Sahay-Kausar 🦆

Senior SC @ Homerun Presales ⚾️ | Building the future of Sales Engineering 🚀 | Diary of Sales Engineer 🦆 | Career Advisor for Presales Academy

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