Sam Hindman | Content Strategy & Ghostwriting

😱 What are you doing down here?!

I guess you want to find out more about my services, huh?

Currently, I provide clients with:

- LinkedIn Ghostwriting Packages
- Blog Packages
- Newsletter Packages

If you want to find out more about my offerings, shoot me a DM with the word “offer” 💃

Founder

The Cool Down

Writing engaging, scientifically accurate articles within 48-72 hours of assignment. These articles cover, in some respect, current environmental crises and ways consumers can contribute to their solutions.

Quickturn Copywriter

Dry Atlas

Developing compelling editorial content for the site (129K monthly web impressions), drafting LinkedIn content, and aiding in the development of the brand's weekly newsletter (6,000+ subscribers).

Copywriter & Content Strategist

wingspan media

Growing the platforms of 10+ founders on X & LinkedIn through strategic content creation:

-> Grew one land investor's X account from 0 to 4K in three months.

-> Reached over 7M X views in a single thread for a digital nomad client. 

-> Helped a fractional COO grow his LinkedIn platform to 1.2K followers in a few months.

Creative Director & Ghostwriter

Onword Copy

For a range of niches, ghostwriting content for:

- Advertising Copy
- Website Copy
- Blogs & Articles
- Scripts
- Rewrites / Editing

Ghostwriter

Treatspace

My position as a content marketing specialist is one of versatility. My roles and duties include:

Strategic Social Media Calendar Planning and Management: Meticulously crafting and overseeing a dynamic social media calendar, I ensure a cohesive and impactful online presence for healthcare professionals and practices. This involves a keen understanding of industry trends, audience engagement, and the seamless integration of healthcare-specific content.

Creative Content Creation and Scheduling: I bring healthcare narratives to life through compelling content, tailored to resonate with our target audience. My approach combines creativity with strategic timing, ensuring maximum visibility and engagement across various social media platforms.

SEO-Optimized Content Writing for Blogs: With a sharp focus on SEO best practices, I craft informative and engaging blog posts that elevate the online visibility of healthcare practitioners and services. These blogs not only inform and educate but also significantly improve search engine rankings, thereby enhancing the digital footprint of healthcare entities.

In this role, I am dedicated to bridging the gap between healthcare professionals and their audience, delivering content that is both informative and engaging, while also driving meaningful engagement and growth.

Content Marketing Specialist

Through my content writing internship at Treatspace, I have the opportunity to create medical articles for a variety of local care practitioners with the goal of informing patients and cultivating a more knowledgeable environment for all of those in the Pittsburgh area seeking or receiving treatment.

Content Writer

A-Z ANIMALS

As a staff writer for A-Z Animals, I am tasked with both pitching and claiming several articles per week pertaining to topics that range from animals, to places, to geology.

I then self-publish these articles in Wordpress, ensuring they are SEO optimized, free of errors, and factually accurate. 

It’s a wildly fun time! 🦁

Staff Writer

Searchant

My position as a freelance content writer for Searchant enables me to work on projects like:

- Content Brief Writing and SEO Research
- Web Content Ghostwriting
- SaaS, Tech, Travel, and Lifestyle Article Writing

I hope to continue working with the fabulous team at Searchant for some time.

WriterArmy

As a freelance copywriter, my responsibilities range anywhere from:

- Constructing advertisements for various social media, including Facebook, LinkedIn, Instagram and more
- Drafting social media posts on behalf of companies or individuals
- Writing SEO-optimized articles, blogs, and landing pages

Copywriter

Family Pictures USA

I had the incredible opportunity to do some freelance videography for Family Pictures USA at their first Pittsburgh event! This took place during Tartan Day at Carnegie Mellon University, and I was tasked with recording behind the scenes footage of the presentation as well as of host Thomas Allen Harris. It was an amazing time doing community-oriented work with some amazingly talented people.
Hopefully, I’ll have many more opportunities to work with them in the future!

Videographer

Let me break the hard news, friend: Your audience can tell you're rushing!

Just because you're "getting stuff out" doesn't mean you're giving it the care it needs to be effective.

I’ve seen it firsthand: first-time founders with truly good ideas buried in browser tabs, voice memos, and Notion dumps.

The message is there. It just needs to come up for air. That’s where I come in!

I work with value-aligned founders and brands in wellness, lifestyle, sustainability, non-alc, and cannabis.

If you’re trying to grow without selling out, I’m probably your girl.

Here’s how I help:

→ Ghostwriting for LinkedIn, so you can build your authority without blocking off hours to write
→ Newsletter ghostwriting (and full-service launch packages) to stay consistent and compelling
→ Short-form video scripting + UGC to bring your brand to life onscreen without sounding scripted

Let's make content that sounds like you - Just clearer, cleaner, and 100x easier.

———————————————

💫 If this sounds like your cup of tea, shoot me a message! Promise I don't bite.

5 freelance "best practices" I ignore completely 😵‍💫 (this might be controversial):

→ I avoid client calls like my life depends on it

There are 2 clients I meet with weekly, the rest are completely async (except for a monthly catch-up & content review). A lot of things can EASILY be Looms or voice notes.

→ I used to take on free projects

When I started, I said yes to unpaid work. It built my credibility, & a lot of those free gigs turned into paid opps later. I don't do it anymore (obvi), but I did it OFTEN when I was starting out.

→ I tackle my to-do list backwards

Most people say to eat the frog first. I handle the small, annoying stuff first because I know I'll always make time for the big projects. But admin tasks WILL slip by if I don't handle them early.

→ I prioritize coffee chats with zero sales agenda

I do plenty of non-salesy networking, even though a lot of big-wigs say it’s a time-waster. Maybe it is! Who cares? Not everything is about money to me.

→ My "portfolio" doesn't actually exist

I’m at a point now where I’m working mainly on referrals and/or inbounds. I don't have a dedicated portfolio website. (Plus, most of what I do is ghostwriting anyway, so... what would I even show?)

What’s the most unconventional thing YOU do in your business? 🤔

Sam Hindman

Ghostwriter & content strategist for purpose-driven founders | Showing you that personal branding doesn’t need to be scary (or cringe) 🌿

“If you’re not working on Sundays, you’re not serious.”

That’s an UNIRONIC (I checked) quote from a tech founder I saw while doing my standard LinkedIn doomscrolling yesterday. 🥴

Among other things, he was also quick to point out that there was nothing more “rewarding, fulfilling, or necessary” than building his AI platform.

Uh, yikes?!

This is obviously unhealthy on a personal level, but even worse, this rhetoric was used to make a broader statement:

“Ha-ha, I’m far better than you! Clearly you don’t care about YOUR job! 🤓”

I care about my job. I love my job. It makes me genuinely happy.

But here are 5 things that make me way happier:

→ Calling my mom and dad
→ Sitting on the sofa with my boyfriend and watching anime
→ Sharing a sweet treat and/or warm beverage with a good friend
→ Shutting my laptop midday because my kitten wants to play
→ Reading a good book while wrapped up in a cozy blanket

Sorry to say, but the list does go on. 🤷‍♀️

There’s a massive, beautiful world outside of our screens. One day, we won’t get to enjoy it anymore.

To each their own, of course. Perhaps you’d like your legacy to be an intangible, digital software.

I think my legacy will be found in the hearts of those I loved.

Happy Monday! ✌️

I grew on LinkedIn 129% this year.

Not too freaking shabby, if you ask me!

I'm sitting at around 5,600 followers now, which means I started 2025 with roughly 2,400. 🤯 

It's funny, because I've been posting on this platform for THREE years.

So... what changed? 

→ I started getting SERIOUS 🤓 

For years, I was posting and ghosting at random. Pouring everything into my clients' pages while mine collected dust between posts. 

 I was systematizing their growth while winging my own!

This summer I went full-time into my business, which meant I could curate a schedule that was, well, stick-withable. (Notice the bump in May?)

→ I learned that engagement doesn't have to eat your life

My engagement rule of thumb: 10 minutes before posting, and 10 minutes after.

Is there some doom-scrolling mixed in there? ... Yes. But now it's not forced.

LinkedIn shouldn't feel like a second job! It should feel like you're building something for yourself.

→ I learned about "The Dip"

Seth Godin wrote about this in The Dip, AKA the frustrating period where you're consistent, working hard, and still not seeing the returns. Most people quit right there.

But the truth is, LinkedIn snowballs! ⛄ 

One opportunity leads to the next, every comment can turn into a bigger conversation, and one client often refers you to another!

None of it happens immediately, but all of it happens eventually.

So, if your LinkedIn is in a "dip" period right now, keep it up!

Show up for your own account the way you'd show up for anyone else.

The growth might surprise you. 💫

I know it makes me a freak, but I've always loved public speaking. 🤷‍♀️ 

There's something so thrilling about connecting with a room full of people!

Or, like today, a Zoom call full of people.

I was so stoked to be re-invited to Marika Luneau's LinkedIn Sprint as a guest speaker.

We covered A LOT, including (but not limited to):

→ Why LinkedIn content provides HUGE opportunities
→ Figuring out your central North Star goal 
→ Developing repeatable, quality content pillars
→ Posting best practices (CTAs, hooks, and why paragraphs stink)
→ What metrics to pay attention to (and why)

Plus, I got to meet a ton of amazing people who are actively working to make LinkedIn less of a hustle and more of a genuine community. 👏 

P.S. If you ever need a speaker... My DMs are wide open!

LinkedIn can be kind of f*cking scary! 🥴

This isn't any other social media platform: It's attached to your name, your reputation, your income.

One bad post and suddenly everyone at your company sees it. One cringe headline and a potential client judges you. (Or so you think!)

So you do what anyone would do: you prepare.

You watch YouTube videos, read LinkedIn growth articles, screenshot other people's profiles, and save 47 posts about "the perfect strategy."

Yeah, you might be learning ... But you're mostly stalling. 🫣

The problem with this advice, and why it feels paralyzing, is because it's contradictory:

→ "Post every day." "Only post when you have something to say."
→ "Use emojis to stand out." "Emojis look unprofessional."
→ "Optimize your headline for SEO." "Do NOT be generic."

Cool. So which one is it? 🙃

When boiled down, what you're waiting for is permission. You're waiting for someone to just look at YOUR profile and tell you: "This is fine. You're ready. You can start now."

That's what I'm doing next Friday.

I'm pulling up real profiles and telling you what's actually working, what's not, and what to fix first.

Because most of you don't need another framework. You need someone to tell you that you're overthinking it!

You already have most of what you need. You might be missing a step or two, but that shouldn't stop you from getting started.

So, if you're tired of preparing and never actually doing the thing, this is for you.

Here's the link to join: https://lnkd.in/gRQsQ3Bm

Write every post like it's the first time your audience has ever seen you. 

(For some, maybe it actually is.) 👀 

Someone asked me about this yesterday. She'd been writing exclusively for her existing community, assuming everyone already knew her approach & general vibe.

And then she heard this advice about writing for first-time viewers and realized: most people seeing her posts probably have no idea who she is.

It's an interesting tension! 🤔 

Write too much for new people → your community feels forgotten/not harnessed

Write too much for your existing audience → new people feel like lost and won't bother fishing for details

So how do I actually handle this?

I use broader hooks that don't require backstory. But then I get into the details my community cares about in the body of the post.

A first-time viewer can follow the main idea, and my regulars get the depth and nuance they came for. 😌 

I give just enough context. Not so much that I'm over-explaining myself, but enough that someone scrolling won't be completely lost.

I accept that some posts are for my community, and that's fine. My bottom-of-funnel content isn't supposed to resonate with everyone. It's supposed to convert the right people.

TBH, LinkedIn's algorithm doesn't care about your intended audience. Your posts show up to random people constantly. 🤷‍♀️ 

Anddd whenever someone lands on your post (whether it's their first time seeing you or their hundredth) they shouldn't feel like they're missing critical information.

That doesn't mean dumbing everything down or losing your voice. It just means not making people work too hard to understand what you're saying.

Because realistically, most people aren't gonna work hard. They'll just scroll past. 🤣 

Your hook can be accessible, AND your insights can still be deep. It's a win-win situation. 

It's messy to pull off every single time, but messy is usually the way to success.

What do you think?! Do you pull off the balance?

Scared?! Me?! I'm not scared, you are! 🫣 

In all seriousness, my webinar this Friday is going to be awesome.

You won't want to miss it! 👏 

https://lnkd.in/gF5Tu8FY

I am SO glad our Friday Accountability Club has been as helpful for our other members as it has been for me! 

Everyone should definitely go check out Arielle Sanchez's Substack when it drops!

And, you should also join us this Friday for the Club, so you can get some awesome stuff done, too: https://luma.com/cbyrc2vk

Strategic Content Marketer ✨️ Ask me how I drove a 55% boost in site visitors through punchy messaging 👩🏻‍💻

It's time for a soft announcement on doing the scary stuff (AHHH!). 😬

I've been going to Sam Hindman's accountability club for almost a month now, and it's my most productive time of the week. This past one on Halloween had a spookier topic: work on something that scares you. 😱 It was the push I needed to start something that I've always wanted to do, but felt too scared to.

So, this is my little accountability post announcing that I've started writing drafts for a Substack about what I’ve learned in over 10 years of marketing through an ethics lens. I don't know how long it'll take to launch, but I'm doing the thing.

If you’ve ever felt uneasy about the “best practices” we’ve been taught as marketers, you’re not alone. That discomfort is exactly what made me curious about ethical marketing in the first place.

Lots of brands chase quick wins with exploitative tactics, but they're missing out because ethical marketing creates lasting connections. When you market in a transparent way that respects your audience’s right to make their best-informed decision, you have an incredibly rare opportunity to deeply connect with potential customers. Storytelling is powerful, and stories become even more powerful when they're authentic.

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Sam Hindman's Linkedin Analytics

Sam Hindman

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Sam Hindman's Best Posts (last 30 days)

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Sam Hindman

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Ready to grow your LinkedIn presence?

Sam Hindman's Linkedin Analytics

Performance ScoreSam Hindman's LinkedIn Performance

Sam Hindman's Best Posts (last 30 days)