Circana

Associate Client Developement

ALDI USA

Selected Intern from 100+ applicants. Developed a Consumer Insight strategy to solve applicable ALDI objectives. Built partnerships between ALDI QA and CI teams. Informatively presented consumer tools and resources to 3 directors in leadership. Knowledge of grocery retailers specializing in private-label items.

Corporate Buying - QA Consumer Insights

Zesa Wellness

Analyzed growth opportunities in new markets. Collected data on consumers, competitors, and market place. Provided strategic guidance by creating 2 buyer personas.

Market Researcher

Inika Superfoods

Conducted 2 qual & quant in-depth market analyses of South Korea. Built market entry strategy for Swedish plant-based food into the Korean market. Presented strategy recommendations including mode of entry to C-level leadership.

Consulting Project

Barilla Group

Conducted 2 research analyses using Qualtrics & perceptual mapping. Analyzed data for brand repositioning & product strategy using SPSS & Excel. Presented marketing campaign to senior executives based on analysis

Uptok

3 in-depth analyses of the e-commerce industry, consumers, and competitors. Leveraged research using Claritas Prizim clusters and 10 qualitative interviews. Recommended a positioning strategy and developed a marketing mix campaign

Lettuce Entertain You Restaurants

Summer Intern

Chicago Luxury Marketing Council

Intern

Passionate about uncovering consumer insights and driving strategic decisions, experience in market research across diverse industries. 

With experience in both qualitative and quantitative methodologies, I thrive on deciphering consumer behaviors and trends to inform impactful strategies. 

Let's connect! 

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