Sam Knowles's Linkedin Analytics

MEET SAM ► Master data storyteller, helping companies and brands make smarter use of data. I’m known for my ability to craft impactful, evidence-based stories rooted in data and statistics that have the power to persuade others to take action. I’m the author of the 'Using Data Better' trilogy of books with Routledge: 2018's award-winning "Narrative by Numbers", 2020's best-selling "How To Be Insightful", and 2022's critically-acclaimed "Asking Smarter Questions". I’m an in-demand keynote speaker, trainer, and podcaster. DATA STORYTELLING ► Leaders in marketing, research, insight, and analytics come to me when they’re concerned their teams aren’t making data work hard enough for them. Some are frustrated that their data-driven stories don’t engage target audiences because numbers overwhelm narrative. Others are under pressure to surface and articulate genuine insights but end up having to make do with just data points or casual observations. And a few are frustrated that the questions they ask don’t yield relevant, useful data that could drive the business forward. PUTTING YOUR DATA TO WORK ► There are six Golden Rules of data storytelling which, when applied consistently to the stories you tell, enable your organisation to sound like a person and talk that rare business dialect: Human. Using data to underpin your storytelling requires humanity, empathy, and understanding the data tolerance of your audience. Finding and using only relevant data, avoiding the Curse of Knowledge, and balancing the emotional with the rational are skills that amplify storytelling impact. Analytics + Storytelling truly does = Influence. SPECIALITIES ► Data storytelling, insightful thinking, asking smarter questions. Best-selling author, Professional Speaker, Trainer, Mentor, Podcaster, Consultant. WEBSITES ► www.insightagents.co.uk, www.narrativebynumbers.com, www.HowToBeInsightful.com, www.asksmarterqs.com LET'S TALK ► Ring the bell 🔔 on my profile to get notified about my posts. Message me on LinkedIn, email sam@insightagents.co.uk, follow me on Twitter @samknowles and @insightagents