Accruent

Sr. SEO Manager

Community Phone

Community Phone operates in a highly competitive B2C and B2B telecom sector. My goal was to increase website traffic, build brand awareness, and generate substantial Annual Recurring Revenue (ARR) through tailored blog content and local SEO, all while ensuring a strong ROI.

Strategies and Achievements:

Generated $2M+ in Annual Recurring Revenue (ARR) from organic channels, demonstrating a strong 
ROI.

Produced 400+ high-intent blog articles to address customer pain points, communicate the unique v 
value proposition, and enhance brand awareness.

Increased organic website traffic by 263%, resulting in 200,000+ monthly visitors.

Obtained a $25,000 weekly increase in new ARR through high-intent blog articles.

Enhanced on-site conversion through Conversion Rate Optimization (CRO) testing, achieving a 24% 
MQL to close rate, a substantial improvement from the initial rate of 12%.

Conducted in-depth keyword research and mapping to pain point topics and trends resonating with the 
target audience.

Managed a team of 20+ writers to ensure content quality and alignment with the company's brand and 
voice.

Secured 70+ high-quality monthly backlinks, substantially improving website authority and SEO performance, enabling us to dominate the landline phone service organic search space.

Head Of Content & SEO

At Community Phone, a new player within the residential and business telecom sector, my goal was to fine-tune existing marketing channels to boost customer acquisition, elevate lead generation, and enhance the efficiency of our lead nurturing processes.

Strategies and Achievements:

Engineered and designed landing pages for all 50 states and 1,000+ cities, resulting in a substantial increase of over $1 million in annual recurring revenue (ARR) in 2023.

Implemented an automated email drip campaign triggered by moments of customer delight, using Zapier integrations to solicit review invites. Achieved an impressive 4.5/5 average rating across 7 third-party review platforms.

Designed lead capture forms and compelling calls-to-action on the company blog, leading to 2,500 monthly inbound calls and over 1,000 email MQLs.

Crafted targeted email campaigns to nurture leads further down the funnel, culminating in a 40% increase in email open rates and a 15% boost in click-through rates.

Senior Marketing Strategist

ZoomShift

ZoomShift offers scheduling and time-tracking software tailored to the unique needs of the hospitality industry. In this role, my goal was to generate leads, conduct market research, and actively engage with customers to optimize the performance of our digital marketing strategies.

Strategies and Achievements:

Accomplished a 167% increase in organic website traffic, equivalent to 220,000+ monthly users, through successful B2B hospitality-specific content and SEO strategies, resulting in 500+ sign-ups.

Executed effective link-building strategies, acquiring 1000+ backlinks.

Orchestrated the management and optimization of content creation for 150+ blog articles and 25 industry-specific landing pages, driven by extensive keyword research, customer personas, and competitive analysis.

Conducted thorough SEO audits, enhancing on-page elements, technical aspects, and overall on-page strategies.

Developed and managed strategic PPC campaigns on Facebook and Google Ads, targeting prospects within the hospitality industry.

Digital Marketing Specialist

Mailshake

Mailshake is a simple email outreach and sales engagement software trusted by over 60,000 users. In this role, my primary objective was to enhance brand awareness, drive web traffic, and acquire leads for sales team demos.

Strategies and Achievements:

Created dynamic content customized for the sales and marketing audience, resulting in a remarkable 150% surge in organic traffic. This translated to over 400,000 monthly website visitors and consistently drove over 300 inbound sales demos each month.

Led off-page SEO optimization through link building, achieving 1000+ backlinks, (40+ a month on average), increasing domain rating from 75 to 79 (Ahrefs scoring).

Collaborated with a team of writers to streamline content creation and produce 15 high-quality articles per month focused on sales and marketing topics.

Produced weekly and monthly performance reports utilizing tools such as Google Analytics and Google Search Console; reporting on key metrics to stakeholders that were of primary importance.

Exhibition & Conference Services Ltd (ECS)

Account Administrator

Vodafone

Marketing Strategy for Broadband and TV 

Aer Lingus

Digital Audit and Communications Strategy

Experienced Senior Marketing Strategist with a proven track record of driving revenue growth through data-driven insights in competitive B2B and B2C industries. Committed to staying at the forefront of industry trends to develop and execute marketing strategies that drive company success.

Taplio

Sam Molony's Linkedin Analytics

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