Cofounder at Uniquirk || We brand Founders & Investors on LinkedIn and beyond || Favikon Top #12 in Personal Branding || Published Author || Josh Talks, TEDx Speaker 🎯

Best part about what we do isn’t just partnering with $10M+ ARR entrepreneurs & elite 1% global investors,

It’s seeing our patented framework drive $250K+ in funding and pull $80K inbounds.

“𝐓𝐡𝐞𝐲 𝐚𝐫𝐞 𝐨𝐧𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐛𝐞𝐬𝐭 𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧𝐬 𝐈’𝐯𝐞 𝐞𝐯𝐞𝐫 𝐦𝐚𝐝𝐞” – Chris ($8.66B Dunkin’ Franchise Owner. RE investor. 7-Figure Exits.)

“𝐖𝐞 𝐩𝐮𝐥𝐥𝐞𝐝 𝐢𝐧 $𝟖𝟎𝐤 𝐢𝐧𝐛𝐨𝐮𝐧𝐝 𝐟𝐫𝐨𝐦 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐭𝐡𝐞𝐦.” – Adrian (CEO of a top recruitment firm. 20% YoY Growth for $1M-$5M ARR SaaS)

“𝐓𝐡𝐞 𝐯𝐚𝐥𝐮𝐞 𝐭𝐡𝐞𝐲 𝐩𝐫𝐨𝐯𝐢𝐝𝐞 𝐢𝐬 𝐮𝐧𝐥𝐢𝐤𝐞 𝐚𝐧𝐲𝐭𝐡𝐢𝐧𝐠 𝐈’𝐯𝐞 𝐬𝐞𝐞𝐧 𝐛𝐞𝐟𝐨𝐫𝐞.” – Hannah ($1B in operations. Ex-Head Manager at Westrock)

We do this specifically through—

1. Custom Profile Calibration
2. Data & Conversion Led Copy
3. Hyper-Targeted Network Building 
4. High-Profile Influence Media Strategy 

“𝐓𝐡𝐞𝐲 𝐡𝐚𝐯𝐞 𝐚𝐧 𝐢𝐧𝐧𝐚𝐭𝐞 𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐭𝐨 𝐞𝐱𝐩𝐥𝐚𝐢𝐧 𝐰𝐡𝐲 𝐭𝐡𝐞𝐲'𝐫𝐞 𝐝𝐨𝐢𝐧𝐠 𝐬𝐨𝐦𝐞𝐭𝐡𝐢𝐧𝐠, 𝐰𝐡𝐚𝐭 𝐦𝐚𝐤𝐞𝐬 𝐢𝐭 𝐰𝐨𝐫𝐤, 𝐚𝐧𝐝 𝐡𝐨𝐰 𝐭𝐡𝐞𝐢𝐫 𝐩𝐥𝐚𝐧𝐬 𝐟𝐢𝐭 𝐲𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬.” – Brett Butler (CEO of Brass Synergy)

Past Work—

93.3M+ Impressions generated.
30+ clients served across countries.
Managed personal brands worth $60.7M
$200k-$2.5M secured in funding for clients.
Pulled in $100k+ inbounds through LinkedIn.

Our patented framework gets our clients 300% ROI within 90 days. 

We take a multi-stage (custom-made + data driven) approach to—

1. Done-For-You LinkedIn POWER branding. 
2. PR & TV influence—Forbes, Business Insider, Entrepreneur etc. 

“𝐖𝐞’𝐯𝐞 𝐬𝐞𝐞𝐧 𝐚 𝐌𝐀𝐒𝐒𝐈𝐕𝐄 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐞 𝐢𝐧 𝐭𝐡𝐞 𝐚𝐦𝐨𝐮𝐧𝐭 𝐨𝐟 𝐥𝐞𝐚𝐝𝐬 𝐰𝐞’𝐯𝐞 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐞𝐝 𝐬𝐢𝐧𝐜𝐞 𝐰𝐞 𝐬𝐭𝐚𝐫𝐭𝐞𝐝 𝐰𝐨𝐫𝐤𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐭𝐡𝐞𝐦” – Jamie (CEO of ReechUs – advisory firm for $50M+ orgs.)

𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩 𝐂𝐫𝐢𝐭𝐞𝐫𝐢𝐚:

We collaborate with industry leaders with:

1. B2B model.
2. At least $1M-5M ARR.
3. Team size of 2 to 50 members.

𝗡𝗼𝘁𝗲: Or tap into our $100M+ executive network & access world's top investors + founders (Techstars, Viasat, Boeing, Uber) at no cost.

At Uniquirk, we leverage strategic network building, brand dominance, & targeted media outreach to cement your position as the top authority in your industry—the elite 1%.

Excited to learn more?

DM to book a 15 min introductory call & check availability. 

“𝐍𝐨𝐛𝐨𝐝𝐲 𝐝𝐨𝐞𝐬 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐛𝐫𝐚𝐧𝐝𝐢𝐧𝐠 𝐛𝐞𝐭𝐭𝐞𝐫 𝐭𝐡𝐚𝐧 𝐲𝐨𝐮 𝐠𝐮𝐲𝐬!” – Jeremy Barr ($100B+ worth network. Investor. Founder of SFGN)

Why worse experts charge 10x more than you.

Your personal brand ≠ content.
It’s perception.

Before someone reads your words,
their brain has already decided how to feel about you.

That decision isn’t logical.
It’s emotional.

Branding works quietly.
In the background.

Small moments.
Repeated.
Until belief forms.

Not because you said something once.
Because it felt 𝘧𝘢𝘮𝘪𝘭𝘪𝘢𝘳.

You’ve seen this.

Two people say the same thing.
Same insight. Same offer.

One gets ignored.
The other gets trusted.

That’s not luck.
That’s perception.

Because branding doesn’t live in your words.
It lives in how your words 𝘭𝘢𝘯𝘥.

Your tone.
Your consistency.
Your design.
Your presence.

Psychology explains why.

The mere 𝗲𝘅𝗽𝗼𝘀𝘂𝗿𝗲 𝗲𝗳𝗳𝗲𝗰𝘁 shows that
familiarity creates comfort and comfort creates trust.

We don’t choose what to trust.
Our nervous system does.

Familiarity becomes belief.
Belief shapes perception.

And perception decides your value
long before you state your price.

The data backs it up.

Brand familiarity can increase trust by up to 𝟴𝟬%.

It takes around 𝟭𝟭 𝘁𝗼𝘂𝗰𝗵𝗽𝗼𝗶𝗻𝘁𝘀 to move from 
“Who is this?” to “I trust this.”

This is why some founders charge $50k
for what others sell at $5k.

Not because they’re better.
Because they’re perceived as safer.

Their design feels intentional.
Their message feels clear.
Their presence feels consistent.

Our brains fill in the rest.

𝟵𝟰% 𝗼𝗳 𝗳𝗶𝗿𝘀𝘁 𝗶𝗺𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻𝘀 𝗮𝗿𝗲 𝗱𝗿𝗶𝘃𝗲𝗻 𝗯𝘆 𝗱𝗲𝘀𝗶𝗴𝗻.
𝟴𝟭% 𝗼𝗳 𝗯𝘂𝘆𝗲𝗿𝘀 𝘀𝗮𝘆 𝘁𝗿𝘂𝘀𝘁 𝗱𝗿𝗶𝘃𝗲𝘀 𝘁𝗵𝗲𝗶𝗿 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻.

So if your content is strong but your brand feels messy, people scroll.

If your offer is solid but your positioning is weak, people hesitate.

If your message is powerful but inconsistent, people wait.

Because when you don’t shape perception,
the market does it for you.

Your brand isn’t what you say you are.
It’s what people feel every time they encounter you.

You don’t need more tactics.
You need alignment.

Because the moment people assume you’re expensive,
you’ve already won.

...

Learn how to control the perception here: https://lnkd.in/edC3VBMv

...

P.s. what’s one thing that people do on LinkedIn that instantly turns you off?

Samridhi Bhardwaj 🚀

Cofounder Uniquirk Pvt Ltd || Trusted by $1M+ B2B Founders to turn LinkedIn into their #1 revenue channel || Favikon Top #5 in Personal Branding || Published Author || Josh Talks, TEDx Speaker 🎯

No alternative text description for this image

LinkedIn is a credibility marketplace.

Every post, comment, and silence
adjusts your perceived authority, up or down.

And perception moves faster than results.

Data proves it.

• Buyers are 3x more likely to trust a brand led by a visible expert
  
• 82% of decision-makers check LinkedIn before replying to cold outreach
  
• Founders with strong personal brands see up to 35% lower CAC on inbound
  
• Sales cycles shorten when trust is pre-loaded, not earned live

Yet most people post like none of this is happening.

They optimize for engagement.
But buyers optimize for signals.

Examples of weak signals

→ Over-explaining obvious ideas
→ Posting daily with no clear POV
→ Commenting everywhere to stay “visible”
→ Sharing tactics without context or judgment

These inflate impressions.
They quietly deflate authority.

Now look at strong signals.

A founder who posts once a week
but references CAC, CVR, and pipeline velocity
from real decisions they’ve made.

An operator who ignores trending topics
and only writes when there’s asymmetric insight.

An investor who never explains basics
and only speaks in conviction, not caveats.

Same platform.
Wildly different outcomes.

Because credibility online isn’t built by volume.
It’s built by pattern recognition.

People don’t remember your best post.
They remember what you consistently stand for.

Actionable shift,

Stop asking “𝘸𝘩𝘢𝘵 𝘴𝘩𝘰𝘶𝘭𝘥 𝘐 𝘱𝘰𝘴𝘵 𝘵𝘰𝘥𝘢𝘺?”

Start asking,

“𝘞𝘩𝘢𝘵 𝘣𝘦𝘭𝘪𝘦𝘧 𝘥𝘰 𝘐 𝘸𝘢𝘯𝘵 𝘵𝘩𝘦 𝘮𝘢𝘳𝘬𝘦𝘵 𝘵𝘰 𝘢𝘴𝘴𝘰𝘤𝘪𝘢𝘵𝘦 𝘸𝘪𝘵𝘩 𝘮𝘺 𝘯𝘢𝘮𝘦?”

Then pressure-test everything against it.

If a post doesn’t

sharpen perception
repel the wrong audience
or reduce future friction in deals

Don’t publish it.

Visibility gets you seen.
Credibility gets you chosen.

Most people are loud.
A few are 𝘥𝘦𝘭𝘪𝘣𝘦𝘳𝘢𝘵𝘦.

And deliberate 𝗮𝗹𝘄𝗮𝘆𝘀 wins.

...

I breakdown concepts like this and share actionable tips here: https://lnkd.in/edC3VBMv

Samridhi Bhardwaj (she/her) 🚀

Are you tired of hiring, firing, and rehiring writers who won't just get you results? 😓

Or are you tired of juggling so many roles together that you don't find time to breathe? 

Look no further. You are at the one-stop destination for all your content needs! 

And I am here to solve both of your issues. 

✅ I write zero-fluff content that needs no editing; no more hiring, firing, and rehiring. 
✅ I take the burden of creating "irresistible content" off your shoulders so that you can take a chill-pill. 

WHO AM I?

Well, I am an expert at shaping your thoughts and weaving them into pieces that will leave everyone amazed, especially your competitors. Who doesn't want that?

I create content that helps, engages, and attracts your target audience with minimal hand-holding (but maximum results).

I can transform ideas into powerful words and thus convert readers into long-term customers.

I have been writing for more than a decade now, and I have been a hardcore English student for the past 5+ years. This means that I know exactly what I write about and can deliver fast, error-free work before anyone else. 

Psst! I’m also a published author...🤫

WHY SHOULD WE WORK TOGETHER? I AM GLAD YOU ASKED.

Well, I create well-researched and timebound content that- 

 ✔ Is 100% Plagiarism-Free.
 ✔ Is unique and engaging.
 ✔ Is free from grammatical errors.
 ✔ Matches with your brand's tone and purpose.
 ✔ Creative, concise, and crisp.
 ✔ Aligns with your business ideas.
 ✔ Tugs the curiosity of your audience and makes them want more.
 ✔ Helps you communicate effectively with your ideal audience.
 ✔ Is Search Engine Optimized to boost organic traffic.

I can provide you with my services and brew content in varied niches. 

My services encompass-

 💠 Content Writing + Strategy
 💠 Blogs, Articles & Listicles
 💠 Social Media Content (Posts + Captions)
 💠 Ghost-writing 
 💠 LinkedIn Personal Branding
 💠 Editing

My subject matter of expertise lies majorly in- 

🔸 Lifestyle
🔸 Entrepreneurship & Leadership
🔸 Education
🔸 Health and Wellness
🔸 Personal Development
🔸 Technical Writing (as long as it isn't jargon-heavy!)

If you're looking for a writer to give your ideas a proper shape and present it to your audience, let's do it together! 🚀

If you're interested in meeting for a virtual cup of coffee and talking business do send an email my way — samridhibhardwajbusiness@gmail.com 

If you'd ever like to collaborate, don't hesitate to reach out to me.

Book a meeting-

https://calendly.com/samridhibhardwajbusiness/20mins

Will see you on the other side! 🤝

Tata.

Last month, we released something quietly.

No countdown.
No mega launch post.

Just an experiment shared with people inside our private community.

We wanted to answer one question:

Does this 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 change how fast a post earns attention?

The answer came faster than we expected.

Screenshots started coming in.
Posts started outperforming their usual benchmarks.

And then the same message kept showing up again and again:

“𝘊𝘢𝘯 𝘺𝘰𝘶 𝘴𝘦𝘯𝘥 𝘮𝘦 𝘵𝘩𝘢𝘵 𝘏𝘰𝘰𝘬 𝘎𝘗𝘛?”

At first, we tried to manage it manually.

We resent the drop.
Again. And again.

And, well, then again...

But the pattern didn’t stop.

People would find us after the release.

Subscribe late.
Miss it.
Ask for access.

That’s when it clicked.

This wasn’t a bonus anymore.
It had become a bottleneck.

So we made a decision.

For the first time, we’re releasing our 𝗛𝗼𝗼𝗸 𝗕𝘂𝗶𝗹𝗱𝗲𝗿 𝗚𝗣𝗧 𝗽𝘂𝗯𝗹𝗶𝗰𝗹𝘆.

Here’s why it works.

It’s trained on 250+ high-performing viral hooks pulled from creators across formats, niches, and audiences.

Hooks that forced the scroll to pause.
Hooks that pulled readers into line two.
Hooks that earned attention in under two seconds.

You paste your post.
The GPT studies the idea, the angle, the tension.

Then it generates 10 hook options built on:

• psychology-backed curiosity triggers
• emotional tension patterns
• proven attention frameworks

No guessing.
No “try this and hope.”

Just patterns that have already earned attention at scale.

This isn’t about creating more content.

It’s about giving the content you already believe in
a real chance to be read.

If your posts feel strong but your opening lines feel like a coin toss...

This fixes that.

You can access the Hook Builder GPT here:
👉 https://lnkd.in/gBEBzuYA

We didn’t plan to release this publicly.
Demand made the decision for us.

A $2k audit exposed an $80k LinkedIn leak in 8 seconds.

We wish this was rare.
It’s not.

Last month, we audited a CEO’s LinkedIn profile.

Strong business.
Proven product.
Real buyers visiting his profile every single week.

But deals weren’t coming in.

Within 𝟴 𝘀𝗲𝗰𝗼𝗻𝗱𝘀, we saw the problem.

Nothing was technically broken.
No obvious red flags.
No beginner mistakes.

And that’s exactly why it was leaking money.

Here’s what was happening:

People landed on his profile.
They skimmed.
They hesitated.
Then they left.

No DM.
No follow.
No conversation.

The worst part?

You never get notified when this happens.
You don’t see the deals you 𝘢𝘭𝘮𝘰𝘴𝘵 closed.

And this wasn’t an edge case.

We’ve now audited 𝟴𝟬+ 𝗽𝗿𝗼𝗳𝗶𝗹𝗲𝘀 in the last few months.
Founders. Consultants. CEOs with real traction.

Different industries.
Same silent leak.

Most of them were 𝗼𝗻𝗲 𝗿𝗲𝘄𝗿𝗶𝘁𝗲 𝗮𝘄𝗮𝘆 from fixing it.
They just didn’t know 𝘸𝘩𝘦𝘳𝘦 the leak actually was.

This week’s newsletter breaks down:

• The exact places LinkedIn profiles quietly lose money
  
• Why most headlines and About sections repel interest
  
• How strangers decide in seconds whether to DM you or disappear
  
• The same audit framework we usually charge $𝟮𝗸 for, step by step

No fluff.
No theory.

Just the uncomfortable truth about why good profiles underperform.

If your profile gets views but not conversations,
this will hit close to home.

👉 Subscribe here before it lands: https://lnkd.in/edC3VBMv

Always under 4 minutes.
Always focused on results. Not vanity metrics.

We followed every LinkedIn “best practice.”
And those posts performed the worst.

Polished hooks.
Clean structure.
Clear takeaways.

On paper, they were perfect.

In reality?
They barely moved the needle.

But the posts we almost didn’t publish?

The ones that felt slightly uncomfortable, unfinished, not fully “buttoned up”?

They did something unexpected.

They pulled comments.
They triggered DMs.
They converted.

We spent months studying this pattern across hundreds of posts, ours and others, trying to understand why this kept happening.

It wasn’t randomness.
It wasn’t luck.

And it definitely wasn’t “just authenticity.”

There’s a psychological reason certain posts linger in people’s heads…
while others get consumed and forgotten instantly.

This week’s newsletter breaks it down,

using real posts, real data, and a pattern we haven’t seen explained clearly anywhere else.

No formulas.
No generic “be vulnerable” advice.

Just one uncomfortable truth about how people actually engage in 2026.

If your posts are well-written but quietly dying,
this might explain more than you expect.

👉 Subscribe here to read it before it lands: https://lnkd.in/edC3VBMv

Always under 4 minutes.
Always built on real patterns, not recycled advice.

0.2 seconds.

That’s all your personal brand gets to survive.

I get hundreds of connection requests every week.

So I built a habit.
Clear them daily.

No backlog.
No clutter.

Be intentional about who I let in.

Yesterday, something uncomfortable happened.

I noticed I was declining requests at ~40 per minute.
Probably more.

That’s not decision-making.
That’s instinct.

I wasn’t reading full names.
I wasn’t reading full headlines.
I wasn’t even really seeing the profile photo.

My brain decided before I consciously could.

Then I saw the pattern.

I declined 100% of requests from profiles with no photo.

Didn’t matter if they were Premium.
Didn’t matter if “CEO” or “Founder” was in the headline.
Didn’t matter how impressive the company sounded.

No face → instant NO.

Not because I’m harsh.
Because I’m human.

The brain processes faces in ~100 milliseconds.

Before logic.
Before language.
Before intent.

In that blink, we assign:

Trust or threat
Competence or doubt
Familiar or risky

So when there’s no face…
The brain fills the gap.

And gaps feel unsafe.

Now zoom out.

If I’m making decisions this fast…
So is everyone else.

Investors.
Founders.
Buyers.
Hiring managers.

Your online presence isn’t read.
It’s 𝘴𝘤𝘢𝘯𝘯𝘦𝘥.

Your personal brand isn’t judged rationally.

It’s filtered through bias, pattern recognition, and cognitive shortcuts.

That profile photo isn’t cosmetic.
It’s your 𝘦𝘯𝘵𝘳𝘺 𝘵𝘪𝘤𝘬𝘦𝘵.

Your headline isn’t a bio.
It’s a 𝘴𝘪𝘨𝘯𝘢𝘭.

Your presence isn’t about accuracy.
It’s about 𝘳𝘦𝘤𝘰𝘨𝘯𝘪𝘵𝘪𝘰𝘯.

If someone has to think…
You’ve already lost.

Here's something to think about,

If someone gave you 0.2 seconds…

Would your presence feel safe enough to stay?

Or forgettable enough to skip?

…

P.s. what makes you accept or decline a connection request on LinkedIn?

Is this a coincidence or just the most Indian LinkedIn moment of the year?

Has anyone else noticed accounts like Maa Ji , Dada Ji and Jethani Ji showing up under almost every post about protein lately?

I first saw them on a Zepto Café post about high-protein snack delivery.

Then again on Sameer Maheshwari’s post about Indians starting to embrace protein.

And now I can’t unsee it.

Every protein related post seems to invite them in.

With doubts.
With myths.
With very strong opinions.

It honestly feels less like a comment section and more like those early days when protein powder entered Indian households and suddenly every family conversation turned into a mini intervention!

I say this as someone who’s very active in the gym and consumes protein regularly.

I’ve lived this at home too.

A lot of resistance and a lot of well-meaning fear.

I don’t know who’s behind these accounts.

And I don’t know who benefits from creating hesitation around protein in today’s health and fitness economy.

But it’s fascinating to watch cultural conditioning, food beliefs, and health myths play out in real time on LinkedIn of all places.

Is anyone else noticing this

Or is my feed just having a very Indian moment?

P.s. curious to know, what’s your take on protein?

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Samridhi Bhardwaj's Linkedin Analytics