Samuel Hess

Gründer & Geschäftsführer

Running experiments in online shops & on myself | Boosted sales by > €150M for 85+ brands like SNOCKS, Purelei, Giesswein | Co-Founder @Drip Agency

As a Co-Founder and Chief Experimentation Officer at DRIP, I'm responsible for conducting tests in online stores and on myself.

I firmly believe that one must make mistakes to improve and that there's always room for growth. I live and work by this motto:

#LessEgoMoreData

This means - making mistakes, owning up to them, and then learning from the data to do better next time.

Over the past 6 years, we've grown DRIP from a 2-person show into one of the largest A/B-testing players in the DACH region.

We've conducted over 2,500 on-site A/B tests for brands (like HelloFresh, SNOCKS, Giesswein, etc.) and generated more than $250 million in additional revenue.

Gründer & Chief Experimentation Officer

Als Chief Experimentation Officer bin ich dafür verantwortlich A/B-Testing cool zu machen & die Shops der Kunden, die wir betreuen mit datengetriebenen & innovativen Ideen zu verbessern.

We analyzed 850+ product pages in 6 years. Here's what we learned...

Ecom owners don't know what a good product page looks like. 
Even the ones doing 8 figures a year.

Imagine this:
• You have a great product
• You run amazing ads
• But you’re killing your conversions with a sh*t website.

However, I don't blame you.

No one talks about high-level product page optimization.

Not just “best practices”.
I mean frameworks trusted by BILLION-dollar brands.

I can count on one hand,
the number of creators that know what they talk about.

That's why I created this detailed case study/breakdown.

What's included:
- $2B Conversion Framework
- Customer Psychology Deep-Dive
- Full Product Page Breakdown
- Key Mistakes (don't skip this)
- Emotional Triggers Guide
- Problem-Solution Framework

𝗜𝗳 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝗶𝘁 (𝗙𝗥𝗘𝗘):
1. Like this post
2. Comment "PDP"

and I'll send it to you.

Boost Revenue Per User by 10% in < 6 Months | Over $248M added with A/B-Tests for HelloFresh, SNOCKS, and 200+ other DTC brands

Step-by-step N8N automation to ask your Google Analytics questions like it's a human. 

And get answers in 30 seconds. 

- Spending 4 hours/week in GA4 maze
- Zero actionable insights
- Manual exports and pivot tables
- Still don't know where users drop off

These are exactly the problems we had before building this. 

That's why my Co-Founder spent 3 hours building this N8N workflow, covering: 

- 3 AI agents analyzing audience, behavior, data
- Direct GA4 connection to ChatGPT/Claude via MCP
- Plain English questions, instant answers
- Automated weekly reports to Slack + Google Sheets

It will help you turn analytics nightmare into 30-second conversations. 

Want the complete automation?

1. Like this post
2. Comment "GA"
3. Repost for priority access

Adidas & ON Running win online with $8.2B in sales.

If you run an Ecom brand, this is a must-see.

They aren’t just leaders in performance and culture-
-they’re absolutely crushing it online.

I went deep into both brands to see how they convert,

increase AOV,

and build brand loyalty.

ON Running (global brand redefining athletic footwear)
Adidas (global sportswear leader, scaling with collabs + digital)

What’s inside:
Full Funnel Breakdowns:
↳ Pre-Sale Landing Pages
↳ Psychographics
↳ Editable Figma Templates
↳ Customer Personas
↳ Lowkey Genius Features

...and more!

Want both funnel breakdowns?
1. Like this post
2. Comment “ON"

and I'll send both to you.

Step-by-step guide on setting up Google Analytics to find fixes that generate $150K+/month. 

- Low ARPU from top traffic sources
- High PDP views, low ATC events
- Zero clue where users drop off
- High Cart Abandonments

These are exactly the problems I find when auditing eCommerce brands.

That’s why I spent 5 hours putting our GA setup guide, covering: 

- Conversion Rate (CR)
- Average Revenue Per User (ARPU)
- Cart Abandonment Rate
- Funnel Completion Rate

We run this setup for 9-figure clients as well, 
it will help you uncover the why behind low performance and fix it.

𝗪𝗮𝗻𝘁 𝘁𝗵𝗲 𝗰𝗼𝗺𝗽𝗹𝗲𝘁𝗲 𝗴𝘂𝗶𝗱𝗲?

1. Like this post. 
2. Comment “GA”
3. Repost for priority access.

Patagonia & The North Face win online with $6.2B+ in sales.

If you run an Ecom brand, this is a must-see.

They aren’t just leaders in performance and adventure-
-they’re absolutely crushing it online.

I went deep into both brands to see how they convert,

increase AOV,

and build brand loyalty.

Patagonia (the mission-driven icon turning values into conversion)
The North Face (mastering brand trust and purpose-driven design)

What’s inside:
Full Funnel Breakdowns:
↳ Pre-Sale Landing Pages
↳ Psychographics
↳ Editable Figma Templates
↳ Customer Personas
↳ Lowkey Genius Features

...and more!

Want both funnel breakdowns?
1. Like this post
2. Comment “RUN"

and I'll send both to you.

Patagonia's funnel is a CRO masterclass for Ecom brands. 
From landing page to checkout - every step is designed to convert and retain.

This is going to be available for purchase for $99.

But for the next 48 hours, you can get it for FREE.

→ Built in Figma so you can drag, drop, and customize in minutes
→ The subtle psychology behind their product page layout
→ Where they build trust without slowing you down
→ How they balance activism with conversion optimization
→ And how their UX fuels brand loyalty & repeat purchases

This isn't just a “nice website.”

It's a conversion machine built on values, trust & purpose-driven tactics.

𝗪𝗮𝗻𝘁 𝗮𝗰𝗰𝗲𝘀𝘀?
1. Like this post
2. Comment “PATA”

and I’ll DM you the link

We’ve run 3,300+ A/B tests for Europe’s top Ecom brands.

Broken down 850+ funnels over the past 6 years.

From that work, we’ve generated €10,227,272.14 in uplift.

And now I’m giving you access to the exact playbook:
75 Original A/B-Tests - all fully documented in Figma.

What’s inside:
↳ Desktop + Mobile prototypes for each test
↳ Exact revenue & conversion uplifts
↳ Statistical parameters we used
↳ Detailed hypotheses & psychological why
↳ Learnings, insights & follow-up ideas

These aren’t theory.

They’re real tests, battle-tested across brands doing 7–9 figures.

𝗜𝗳 𝘆𝗼𝘂’𝗿𝗲 𝗿𝘂𝗻𝗻𝗶𝗻𝗴 𝗮 𝟳-, 𝟴-, 𝗼𝗿 𝟵-𝗳𝗶𝗴𝘂𝗿𝗲 𝗲𝗰𝗼𝗺 𝗯𝗿𝗮𝗻𝗱 𝗮𝗻𝗱 𝘄𝗮𝗻𝘁 𝘁𝗵𝗶𝘀 𝗳𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸:
1. Like this post
2. Comment “FILE”

and I'll send it to you.

Ecom owners, take this Bundle (free) and keep it forever.

I’ve put together everything we actually use to grow and scale DTC brands.

Over the last years, we ran 3,300+ A/B tests…
and broke down 850+ ecom funnels.

From all that work, I extracted the most universal and impactful CRO systems that consistently move revenue.

I guarantee you will find multiple things in here you can apply immediately.

Here’s what’s included:

CRO Strategies & Libraries:
↳ A/B Test Profit Calculator
↳ 75 A/B Tests from 8-Figure Brands
↳ 36 A/B Tests from $100M+ Brands
↳ BFCM A/B Tests (Notion File)
↳ The DRIP Adaptive Conversion Framework™
↳ How to build product pages that generate millions
& more

Full Funnel Breakdowns:
↳ Borussia Dortmund
↳ NFL
↳ Arc’teryx
↳ Rhode vs Fenty
↳ Adidas vs ON Running
↳ Nike vs The North Face
& more 

Niche Breakdown Bundles:
↳ Skincare Breakdown Bundle
↳ Jewelry Breakdown Bundle
↳ Jewelry Case Study

Automation:
↳ n8n Automation (AI Agents)

Case Studies:
↳ OCEANSAPART
↳ KORO
↳ KICKZ

I'm giving away the full file for FREE.

𝗜𝗳 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗵𝗮𝘃𝗲 𝗮𝗰𝗰𝗲𝘀𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗳𝗶𝗹𝗲:

👉 Comment "11" or "NOVEMBER" 👈 

And make sure to connect with me so I can share the access.

As a Co-Founder and Chief Experimentation Officer at DRIP, I'm responsible for conducting tests in online stores and on myself.

I firmly believe that one must make mistakes to improve and that there's always room for growth. I live and work by this motto:

#LessEgoMoreData

This means - making mistakes, owning up to them, and then learning from the data to do better next time.

Over the past 4 years, we've grown DRIP from a 2-person show into one of the largest A/B-testing players in the DACH region.

We've conducted over 2,500 on-site A/B tests for brands (like HelloFresh, SNOCKS, Giesswein, etc.) and generated more than €150 million in additional revenue.

Rachad khyya

We broke down 850+ funnels in 6 years. Here's what we learned...

Ecom owners don't know what a good funnel looks like.
Even the ones doing 8 figures a year.

Imagine this:
- You have a great product
- You run amazing ads
- But you’re killing your conversions with a sh*t website.

However, I don't blame you.

No one talks about high-level landing page optimization.

Not just “best practices”.
I mean frameworks trusted by BILLION-dollar brands.

I can count on one hand,
the number of creators that know what they talk about.

That's why I created this detailed case study/breakdown.

What's included (28 pages):
- €323,923/month Ecom Framework
- Advanced AOV & CRO Strategies
- Full Funnel Breakdown
- Key Mistakes (don't skip this)
- AI psychological research
- Testing Protocol

𝗜𝗳 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝗶𝘁 (𝗙𝗥𝗘𝗘):
1. Like this post
2. Comment "323"

and I'll send it to you.

We broke down 850+ funnels in 6 years. Here's what we learned...

Most Ecom owners optimize in the dark. 
They test randomly. They copy competitors blindly.

The result?
 - Wasted ad spend on traffic that doesn't convert
- Landing pages that leak money
- Zero clue what's actually moving the needle

I've seen brands doing $20M/year with funnels worse than a $100K startup.

The problem isn't effort.
It's that nobody shows you the FULL picture.

Not just one winning funnel.
But the patterns that repeat across industries, products, and price points.

That's why I'm giving you 5 complete case studies.

What's included (170+ pages):
- 5 Full Funnel Breakdowns (€2M to €90M/year brands)
- Industry-specific CRO strategies
- Psychology triggers that actually work
- Common mistakes costing you 30-40% in conversions
- AI psychological research

𝗜𝗳 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝗶𝘁 (𝗙𝗥𝗘𝗘):
1. Like this post
2. Comment "850"

and I'll send it to you.

We’ve run 3,300+ A/B tests for Europe’s top Ecom brands.
Broken down 850+ funnels over the past 6 years.

Now you get a look inside 36 high-impact CRO ideas - 
- from fashion brands doing $100M+ in annual revenue.

I turned it into a plug-and-play breakdown you can actually use.

This is NOT theory.

These are real A/B-Tests from Gymshark, Allbirds, and River Island.

What’s inside:
↳ 36 CRO ideas from $100,000,000+ fashion brands
↳ Side-by-side visuals of Version A vs. B (with clear takeaways)
↳ Impact, insights & psychological why
↳ Built in Figma so you can drag, drop, and customize in minutes

...and more!

𝗜𝗳 𝘆𝗼𝘂’𝗿𝗲 𝗿𝘂𝗻𝗻𝗶𝗻𝗴 𝗮 𝟳-, 𝟴-, 𝗼𝗿 𝟵-𝗳𝗶𝗴𝘂𝗿𝗲 𝗲𝗰𝗼𝗺 𝗯𝗿𝗮𝗻𝗱 𝗮𝗻𝗱 𝘄𝗮𝗻𝘁 𝘁𝗵𝗶𝘀 𝗳𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸:
1. Like this post
2. Comment “100”

and I'll send it to you.

36 A/B-Tests from $100,000,000+ Fashion Brands

Ecom owners, grab this (free) and keep it forever.

I’ve created the ultimate CRO resource for you - packed with proven strategies to optimize your online store.

After analyzing 3,300+ A/B tests and studying the best brands in the game, I’ve distilled the most universal and impactful CRO checkpoints that will make a real difference to your bottom line.

Here’s what’s inside 👇

🧠 Essential CRO Resources:
↳ A/B Test Profit Calculator
↳ 55+ BFCM A/B Tests from 8-Figure Brands
↳ 200+ Landing Page Breakdowns
↳ $2M vs $20M vs $200M Ecom PDPs Breakdown
↳ Skincare Breakdown Bundle
↳ 30 of the Most Successful A/B Tests
↳ The DRIP Adaptive Conversion Framework™

📈 Funnel & Whitepaper Breakdowns:
↳ Rhode vs. Fenty Beauty Funnel Breakdown
↳ Nike & The North Face Funnel Breakdown
↳ NFL Funnel Breakdown
↳ Borussia Dortmund Funnel Breakdown
↳ KICKZ Case Study
↳ OCEANSAPART Case Study
↳ Jewelry Case Study
↳ L'Oréal Funnel Breakdown

This is the ultimate toolkit for boosting your conversions and maximizing revenue.

𝗪𝗮𝗻𝘁 𝗮𝗰𝗰𝗲𝘀𝘀?
1️⃣ Like this post
2️⃣ Comment “CRO”

…and I’ll send it straight to you.

300+ Landing pages...€250M+ in generated Ecom revenue.

All from top 1% DTC brands like HelloFresh, SNOCKS & Giesswein.

I’ve turned 6+ years of CRO learnings into a single Figma file.

What’s inside:
→ Real landing pages from the top 1% in the US, UK & Europe
→ 1056+ proven CRO tactics
→ Copy, design & layout formulas that convert

And the best part?

I'm giving away the full file for FREE.

𝗜𝗳 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗵𝗮𝘃𝗲 𝗮𝗰𝗰𝗲𝘀𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗙𝗶𝗴𝗺𝗮 𝗳𝗶𝗹𝗲:

Comment "300" or "ACCESS"

And make sure to connect with me so I can share the access.

Speed up your CRO process with AI prompts that actually work.

What used to take hours now takes minutes.

Want higher conversion rates?

These GPT prompts help you work faster and drive real results:

→ Analyze your user behavior with precision.
→ Generate creative test ideas backed by psychology.
→ Write better A/B test hypotheses.

This process is fast and effective.

Built on behavioral psychology, 3,300+ A/B tests, and proven frameworks.

𝗪𝗮𝗻𝘁 𝗮𝗰𝗰𝗲𝘀𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗹𝗶𝘀𝘁?

1. Like this post
2. Comment "PROMPTS"

and I'll sent it to you.

Nike & Lululemon win online with $14.8B in sales.

If you run an Ecom brand, this is a must-see.

They aren't just leaders in performance and lifestyle-
-they’re absolutely crushing it online.

I went deep into both brands to see how they convert,

increase AOV,

and build brand loyalty.

Lululemon (premium athleisure leader, building community + retention)
Nike (global athletic giant, dominating with innovation + DTC)

What’s inside:
Full Funnel Breakdowns:
↳ Pre-Sale Landing Pages
↳ Psychographics
↳ Editable Figma Templates
↳ Customer Personas
↳ Lowkey Genius Features

...and more!

Want both funnel breakdowns?
1. Like this post
2. Comment “NIKE"

and I'll send both to you.

Lidl’s online shop is a CRO masterclass for high-volume retail and everyday consumer brands.

From homepage to checkout: every step is built for clarity, trust, and effortless conversion.

I turned it into a plug-and-play breakdown you can actually implement.

It’ll eventually be sold for $49-
-but for the next 48 hours, you can get it 100% FREE.

Here’s what’s inside:
→ Built in Figma so you can drag, drop, and customize instantly
→ How Lidl turns simplicity into a conversion advantage
→ The UX patterns behind their clean, distraction-free checkout
→ How they structure deals, essentials, and upsells to lift AOV

This isn’t just a discount retailer.

It’s a high-efficiency conversion engine disguised as a supermarket brand.

𝗪𝗮𝗻𝘁 𝗮𝗰𝗰𝗲𝘀𝘀?
1. Like this post
2. Comment “LIDL”

and I’ll DM you the link.

How do you turn skincare into a multimillion-dollar business?

By understanding that customers don’t just want beauty-
they want evidence their skin will actually improve.

Dermalogica creates science-backed formulas that fix the most common struggles of skincare buyers:

❌ Confusion about ingredients
❌ Skepticism about results
❌ Fear of wasting money

Instead, they deliver:

✅ Clear clinical results in percentages
✅ Ingredient highlights with full transparency
✅ Trust cues like free returns and rewards

They quickly gained traction among dermatologists,
estheticians,
and consumers who demand proof, not promises.

They have positioned themselves as a clinical skincare authority.

There is so much to learn from their product page.

Dermalogica

Dermalogica PDP Breakdown

The insider scaling strategies of Arc’teryx. A $2B+ global Ecom brand.

In 2024, Arc’teryx surpassed $2 billion in annual revenue-
-proving it’s far more than jackets and climbing gear.

Arc’teryx isn’t just another outdoor label.
It’s a case study in brand and marketing mastery.

I spent the last months analyzing Arc’teryx’s marketing and growth strategies.

Now, we're sharing the full breakdown (for FREE):

✅ Advanced AOV & CRO strategies
✅ Editable Figma Templates
✅ Full Funnel Breakdown (that you can steal)
✅ Pre-Sale Landing Pages (2025)
✅ Cart & Checkout Conversion Tactics (that boost revenue)
…and much more.

𝗪𝗮𝗻𝘁 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗯𝗿𝗲𝗮𝗸𝗱𝗼𝘄𝗻?
1) Like this post
2) Comment “A” or “Arc”
3) Make sure we’re connected so I can DM you the link

We made our reviews “pop” and revenue dropped 3.8%.

Bright yellow stars and hand-picked reviews screamed manipulation.

Customers noticed.
And trust took a hit.

Here's what we did:

- Made the star ratings bright yellow
- Positioned them more prominently
- Sorted reviews to show the best ones first

Yellow = attention and quality, right?
Plus, customers see good reviews first = positive anchoring.

Results:
Average Revenue Per User: -3.8% (Statistically significant)

Those bright yellow stars made negative reviews impossible to ignore.

When bad feedback stands out in bold yellow,
it hits way harder than when it blends into green design.

The review sorting was even worse.

Customers spotted the manipulation immediately.

Some started hunting specifically for negative reviews, and guess what sticks in memory more?

With reviews, authenticity beats optimization every single time.

The moment customers sense you're gaming the system, trust evaporates.

And trust is worth more than any conversion trick.

Sometimes the "boring" approach preserves something more valuable than a few percentage points.

By the way,
I put together the E-commerce Playbook 2025 with lessons just like this.

If you want a copy, comment "Playbook" and I’ll send it your way.

Follow me for more real-world results that challenge “best practices.” 👇

Turn Amazon review chaos into ranked product insights (automatically).

Most e-commerce teams waste 4–6 hours per week manually reading reviews, tagging themes, and guessing which features actually matter.

This n8n workflow does it in under 10 minutes:
→ Scrapes 100+ Amazon reviews (any ASIN)
→ AI ranks top features by mention frequency + sentiment
→ Analyzes product images for visual attributes
→ Exports clean data to Google Sheets - ready for briefs, ads, or product roadmaps

Built on GPT-4, RapidAPI, and structured prompt logic. 

Want the workflow?

Comment "REVIEWS" and I'll send the template + setup guide.

taplio

Samuel Hess's Linkedin Analytics

Samuel Hess

Performance ScoreSamuel Hess's LinkedIn Performance

What is Samuel talking about?

Samuel Hess's Best Posts (last 30 days)

Ready to grow your LinkedIn presence?

taplio

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Samuel Hess

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Samuel Hess's LinkedIn Performance

What is Samuel talking about?

Samuel Hess's Best Posts .css-1emoo84{font-size:var(--chakra-fontSizes-md);font-weight:400;color:var(--chakra-colors-gray-600);}(last 30 days)

Ready to grow your LinkedIn presence?

Samuel Hess's Linkedin Analytics

Performance ScoreSamuel Hess's LinkedIn Performance

Samuel Hess's Best Posts (last 30 days)