LG Electronics

🔸 Leading full lifecycle product and category activities for LG’s emerging business unit
• NPI & sustaining development for smart home product categories including air quality, floor care, & consumer robots
🔸 Creating internal buy-in and delivering product vision to global executive stakeholders 
• Driving NPI product definition, planning, and execution
• Translating product roadmap into detailed requirements for global cross functional teams 
• Serving as the North America central resource for design, engineering, manufacturing, marketing, and sales 
🔸 Responsible for pricing, promotion and category growth strategies 
• Identifying product gaps and pain points to improve UX and provide incremental customer value
• Defining key user experiences, product positioning, and market fit for emerging smart home products

Sr. Product Manager - Emerging Products

iRobot

🔸 Led iRobot’s efforts in the development of new and adjacent product categories to expand product offerings, increase customer basket size, and add value to iRobot’s LTFM
• Reported to the VP of New Business Product Management 
• Analyzed competitive product offerings to generate competitive assessments, points of differentiation, and competitive response strategies for new products
🔸 Built new-business product vision, roadmap, and strategy from concept to commercialization
• Ensured alignment through all aspects of the product lifecycle 
• Worked with a cross-functional team of UX, ID, Engineering, Software, Sales, Marketing, and Supply Chain
🔸 Owned all aspects of new iRobot initiatives from P/L to positioning and drove development progress on new programs through iRobot’s milestone pipeline
• Established global pricing strategies factoring in business needs, customer needs, and the competitive landscape to offer a holistic customer value proposition for new products
• Assessed strategic fit, identified consumer needs, built go-to-market plans, and developed in-depth business models to gain internal program buy-in with executive stakeholders
• Partnered with design and research teams to synthesize themes for guiding product development

Product Manager - Product Strategy & New Product Development

🔸 Led the Americas go-to-market commercialization process for new iRobot product lines
• Tracked and monitored cross-functional team deliverables through new commercial process improvements to ensure cross functional alignment leading up to new product launches
• Partnered with product management and product marketing to define consumer-facing value propositions and key benefits for new products in the Americas making sure specific end customer needs are met
• Internal champion of creative excellence and on-brand communications for consumer-facing material
🔸 Built best in class digital consumer experiences across key retail e-commerce platforms including Amazon, Walmart, Best Buy, Target and Costco to increase customer engagement and overall buyer experience 
• Worked with internal key account managers and external retail account teams to develop marketing strategy and positioning for successful new product launches 
🔸 Streamlined data workflows from the internal product, engineering & logistics teams for seamless integration into our product data hub
• Built an automated solution for cross functional teams which populated a central repository for product based specs

Marketing Manager - Americas Retail Go-To-Market Lead

🔸 Supported the development and execution of retail marketing activities within the U.S, CA, & Latin American markets that delivered premium point of sale experiences on-line and instore
• Created enhanced consumer experiences through enriched content and targeted marketing tailored by retail account and promotional period
• Expanded in-store and online merchandising for a variety of Fortune 500 retail partners such as Best Buy, Target, Costco, Walmart & Amazon maintaining brand consistency between different marketplaces
• Worked with internal teams to build robust go-to-market strategy for new products – enabled cross pollination of GTM activities between regions and countries 
• Established annual marketing plans and operating budgets with key stakeholders ensuring we remain within budget guardrails 
• Managed all aspects of the robot display budget, inventory, and ordering from the iRobot China team that effectively delivered on product launch commitments with in-store retail partners
🔸 Leveraged brand and global marketing teams to coordinate production and execution of all regional marketing assets
• Maintained brand consistency of merchandising, product collateral, and online marketing materials
• Managed the full funnel concept through to execution process for North American marketing programs

Associate Marketing Manager - Americas Retail Execution Team

Velcro Companies

🔸 Analyzed SKU assortment & merchandising strategies to maximize returns for key accounts
• Strategized & executed a national Home Depot POG reset across 2,000 stores
• Achieved 15% YOY sales growth from implementation nationwide
• Streamlined assortment offering with SKU rationalization enhancing overall customer experience
🔸 Provided strategic insights to marketing & sales through competitive retail analysis
• Developed high-level analytics dashboards for cross-functional teams to access and leverage for decision making
• Tracked various internal KPI's (SKU level sell through & pricing, digital product messaging & imagery health) and tracked competitive offerings to influence strategic decisions

Global Strategy Analyst - Consumer Products

🔸 E-commerce asset management
• Maintained consistency of brand messaging & marketing content across all major retail channels
• Increased internal e-commerce brand metrics from a failure rate of 30% to 90% in 6 months
• Built & implemented Amazon A+ enriched content pages that provided a richer online customer experience
🔸 Facilitated collaboration & coordination between all global regions within the consumer business unit
• Built global product spec database for sales team to leverage for account meetings and product set up

Global Marketing Coordinator - Consumer Products

Lion Brothers Inc.

🔸 Aided in the relocation strategy for bringing off-shore manufacturing back to the U.S
• Provided data analysis, strategic planning, & logistics for manufacturing processes

Operations and Logistics Intern

CNH Industrial

🔸 Worked in the retail finance division managing deal proposals exceeding $500,000. 
• Developed valued relationships with customers, dealers, & sales managers 
🔸 Assessed financial metrics for Agriculture & Construction equipment sales in all of the UK

Financial Analyst Intern

Marketer turned product manager, with a passion for new technology and a core drive to solve customer problems with thoughtful design. Highly collaborative, engaging and innovative product development leader with over 9 years of combined experience in consumer products, IoT, and robotics. Unique balance of qualitative and quantitative skills that drive forward progress of new products through the development pipeline. Successful track record of inspiring others around new products and consistently exceeding internal and external customer expectations.

🌎 Dual citizen - U.S & U.K

Skills:

📍 Product Vision & Strategy 
📍 Road-Mapping 
📍 Hardware Product Development 
📍 JDM / ODM / CM Development 
📍 Global Supplier Management 
📍 Competitive Analysis
📍 Business Case Development
📍 Technical Collaboration (ME, EE, ID) 
📍 Cross Functional Leadership 
📍 Go-To-Market Planning 
📍 Product Marketing 
📍 Operations & Supply Chain
📍 Process Improvement & Automation

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