CyberArk

Leading a Team of Marketing Automation analysts who thrive to solve complex business problems related to campaign management and CRM.

Marketing Automation Team Leader

Commvault

Marketing Automation - Sr Specialist APJ

IBM India Private Limited

-Campaign materials review includes campaign map and Implementation guide.
- List pulling and tagging to campaigns using SQL from database.
- Creation of flowcharts in UNICA
- Quality checking
- Lead Routing
- Troubleshooting for errors if any.
- Execution of email programs from UNICA 9.5
- Monitoring and tracking of results.

Marketing Automation Specialist

Concentrix

Marketing Automation Developer, Handling campaign management activities for QLIK.
QA of Programs, Smart Campaigns, Email copies, Landing Pages, Forms and Functionality testing.
Creation of forms and Landing pages for Webinars in Marketo using forms 2.0.
Salesforce sync for lead creation from Marketo to SFDC for all programs.
Proofreading and amending email copy (HTML) - Edit /improvise and update Banner images / or any copy changes based on client requirements when needed.
Creation of workflows in marketo.
Set up of Drip/Triggered campaigns in Marketo for Nurturing.
Custom form fields - using Hidden fields in forms 2.0
Custom make URL's for LANDING pages in MARKETO (aligning to SEO strategy).
Forms functionality testing – sync to salesforce 
Webinar set up mechanism creation in Marketo and sync with WebEx and Go To Webinar tools.
Build, test and launch simple to highly advanced email campaigns and  interactive programs using the Marketo® platform on-time, without any errors.

Lead - Database Analyst

Replicon

Email campaign execution - B2B

Email deployment (Campaign Management) and Marketing Automation experience.
	Creation of workflows in marketo.
	Set up of Drip/Triggered campaigns in Marketo for Nurturing.
	Webinar set up mechanism creation in Marketo and sync with Webex and Go To Webinar tools.
	Build, test and launch simple to highly advanced email campaigns and interactive programs using the Marketo® platform on-time, without any errors. 
	QA of Programs, Smart Campaigns, Email copies, Landing Pages, Forms and Functionality testing.
	Proofreading and amending email copy (HTML), where required.
	Creation of forms and Landing pages for Webinars in Marketo using forms 2.0.
	Salesforce sync for lead creation from Marketo to SFDC for all programs.

Campaign Management Executive

SRA OSS Inc.

Off page optimization,Blogging,Lead generation,Content writing,Email campaign execution and Planning

Digital Marketing Analyst

Zeta Interactive

SPOC for all client marketing activities.- includes project management related tasks as well as Operations.

B2C Email campaign execution.
 - Handled clients like Sunset publishing / Adknowledge / Meteor Games
 - Execute Simple to highly advanced email marketing programs - includes triggered e-mail set            ups and dynamic content based e-mails.

Work with Deliverability teams on client IP Whitelisting , CAN SPAM and email compliance related requests.

Also possess knowledge on Feedback loop set ups , DMARC and Domain set ups related to client on boarding.

Digital Marketing Executive

A dynamic multi-faceted professional having 12 years of rich experience in Digital Marketing (E-mail) campaign management in B2C as well as B2B. Eager to explore more.. 

Specialities include : Go to market strategy, Inbound lead nurturing , Database marketing , Email marketing, Content marketing, Dynamic emails, Database segmentation and profiling, Marketing Automation tool evaluation experience.

CRM : Salesforce/Atlas
Marketing Automation tools worked : Marketo / Hubspot/UNICA EMM
Email marketing tools : Zeta mail / Constant contact / mail chimp

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