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70% of B2B marketing doesn't work because of short term thinking. 1. Focus only on lead gen 2. Cut budget to marketing 3. Don't invest in brand The results? Marketing that doesn’t drive revenue. Marketing that works is a paradox: It drives short term results, while keeping an eye on the long game. Basically marketing that is: Short term effective. Long term strategic. I’m obsessed with helping in-house marketers be so good that their boss loves them. Is that you? 🫵 If you’re a b2b in-house marketer, reach out if you need help with: - Ask me about 90-days strategy for when you're new - Creating your marketing mission control in HubSpot - Talk about all things marketing and HubSpot Send a DM on LinkedIn or email samuel@contentchemistry.com.au
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After 5 years working as a HubSpot partner, I'm super excited to be attending my first ever HubSpot Grow event next week in Sydney. Also, I think it's my first ever conference in years! (nothing since COVID) Looking forward to meeting some familiar faces if you're there. Rubina Carlson axel sukianto I'm hoping to finally meet. And hearing from Yamini Rangan in person! Come say hi to the Content Chemistry team > Nathan Reiche Montana Soldatic
HubSpot
🚀 ANZ, ARE YOU READY TO GROW? From the creative genius behind Bluey, to the visionary leaders driving HubSpot's global growth and AI innovation – we're uniting the minds who transform industries. Join Joe Brumm, Yamini Rangan, Mark Pesce, Scott Brinker and the region's most influential leaders and changemakers to learn what's powering growth in 2025. Tickets on sale now ⬇️ See you in Sydney on June 17th. #GROWANZ
This shirt should’ve said → I ❤️ ROAI “Return on AI” is the key takeaway from HubSpot GROW ANZ right from the gate. In 2022, ChatGPT was born. This is a watershed moment for both individuals and businesses. It’s transformed the way we build in marketing. Generating blogs, content and video is just the start. Where to next? Fully embedded into each aspect of the business. Everything that AI can impact, it will. Yamini Rangan says we’re at the start of a 20 year adoption cycle. The right question is NOT “how do we use AI?” but it should be “How can we increase our use of AI?” #GROWANZ
No one invests in their partner ecosystem as much as HubSpot. Checking in from HubSpot Partner Elevate today in Sydney. My journey began nearly 5 years ago when I took a free content marketing course on the HubSpot Academy, to now representing a partner. Great event so far with a very special guest. Exciting to be part of the ecosystem! Great to see you Imanol Ortiz Sera Hizlican Dobosz.
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