Sam Senior's Linkedin Analytics

I’ve always been curious about how things work - and how they break. As a kid, I’d take computers apart just to see if I could put them back together. Sometimes I’d even give them viruses on purpose, just to figure out how to get rid of them. That early curiosity turned into a lifelong drive to understand systems deeply and rebuild them to work better. After six years at Bain helping companies solve complex problems across industries, I kept running into the same frustration - how hard it was to make confident software decisions. As a buyer, you’d sit through endless sales calls, sift through generic demos, and still walk away without knowing how the product would actually work for your team. That friction stuck with me. I wanted to build something better - something that made software buying feel more like a test drive than a blind leap. That’s what led me to start TestBox: a platform that gives buyers live, hands-on access to real software environments. Our modernized demo experience creates transparency, builds trust, and helps everyone make better, faster, more confident decisions. For GTM teams, it means shorter sales cycles, higher win rates, and a buying experience that actually works in today’s world. Outside of work, I’m drawn to extreme endurance events, whether it’s running an ultramarathon or taking on a 100-mile bike ride. I’ve always believed that growth lives on the edge of discomfort and that the best ideas come when you’re willing to break the system, rebuild it, and see what’s possible.