self-employed

My travel blog is a place for inspiring travelers and those who wants to explore the world through the meaningful interaction with local people and their cultures.

Travel Blogger / writer / content creator 

Tourism Seychelles

I joined the Tourism Department at the Ministry of Foreign Affairs and Tourism of the Republic of Seychelles in 2014, focusing on Seychelles tourism promotion, Greater China marketing strategy and regional campaign, communication and trade development.

Senior Marketing Executive

Omnicom / FleishmanHillard

As the account manager of Consumer & Lifestyle team at Fleishman Hillard Shanghai office, I was the overall supervisor and manager of the OHC business unit of Philips and partly managed and supported the shaver and beauty business unit of Philips.

Account Manager

IMRE

As an emerging market specialist, I led team Asia’s social marketing knowledge, education, and innovation for current and prospective clients. I was also involved in  daily social media work for clients such as Susquehanna Bank, Target, Pfizer, Estee Lauder and John Deere.

Emerging Markets Specialist

Weber Shandwick

I was appointed to work for Zippo windproof lighter at Weber Shandwick. As the media team leader, I oversaw Zippo media strategy and daily media work such as media relations, social media and product shooting. I was also involved in other brands’ projects for  SK-II, Louis Vuitton and Head & Shoulders.

Senior Associate

Omnicom / Porter Novelli

I mainly focused on media work in Porter Novelli China, including news release development and distribution and media relations. I led or supported events (i.e., press conferences, workshops, product launch events and roadshows) for a mixed client list including Dow, LG Chem, Braun and Gillette.

Account Executive

Mr. Sen Yu joined the Tourism Department at the Ministry of Foreign Affairs and Tourism of the Republic of Seychelles in 2014, focusing on Seychelles tourism promotion, Greater China marketing strategy and campaign, communication and trade development. In addition to strategic business development efforts, Sen Yu directs media relations, branding, advertising and social media. Mr. Sen Yu is an experienced marketing leader with over 12 years in the marketing and communication field. Before joining the Tourism Department at Ministry of Foreign Affairs and Tourism of the Republic of Seychelles, Mr. Sen Yu held multiple marketing positions in different world renowned international companies.

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