Rebels 43

Rebels 43 is a Go-To-Market(GTM) partner in web3. Our focus is marketing technology (martech). We find, select and adopt the right web3 solutions for brands. Improving their marketing outcomes. For web3 martech providers we do GTM strategy, sales and growth management. We deliver better martech for a better web.

Founder

Homestory

Helping to create and sustain a permanent, decentralized and in detail record of the history of our properties.

Researcher

w3x: the win-win-win agency

We develop businesses that deliver win-win-win:
- b2b leadgen through tokenized business communities (ex. Web3 Ecosystem Map - metadeth.xyz)
- retail loyalty programs with NFT drops (ex. ToneControl 20yr anniversary drop)
- commercializing property history on the permaweb (ex. Homestory - homestory.world)
- better martecht for a better web (stealth modus)

Managing Director

Oracle

Build and implement go-to-market initiatives working closely with HQ product management & marketing and the EMEA field sales & marketing leadership across the region.

- Lead initial launch of the CDP product in the EMEA market.
- Setup and rolled out a framework for cross product use cases to enable sales and customers on the value of Oracle CX products.
- Responsible for GTM strategy of the marketing portfolio in EMEA from FY20-FY23. Stabilising portfolio and bringing it back to growth.
- Tested frameworks to bring predictive intelligence signals into the sales teams to help focus acquisition efforts.

EMEA Strategy Marketing Director

Commercial responsibility and quota owner of go to market for Oracle Bluekai DMP.

Signed and setup initial customer in the region, drove strategic customer/consumer data discussions in several enterprise accounts, played a role in aligning Oracle CX and Oracle Data Cloud business units. Recognized with Application Talent Accelerator Program.

Head of Oracle DMP - Benelux

Adobe

Commercial responsibility and quota owner for the go to market of all advertising and data solutions of Adobe in the Benelux.

Successfully setup initial engagements, closed and worked with midsized and enterprise accounts. Recognized with Sales Achievement Award.

Regional Sales Manager | Audience Data & Media solutions | Adobe Benelux

zanox AG

Responsible for sales (new advertisers) and business development (new publishers) activities of the marketleader in performance advertising in the Netherlands:

- Team of 4 Sales Managers; developed strategic sales approach, set up new target system
- Team of 4 Publisher Managers; responsible for publisher sales and business development
- Grew the new business output during a post-migration year under tough market conditions
- Developed e-Privacy taskforce which succesfully initiated a new company approach and impacted legislation process
- Acquired new advertisers for the portfolio such as: C&A, UPC, ANWB, Ditzo, Bart Smit, VGZ
- Succesfully renewed cooperation with advertisers such as: T-Mobile, Center Parcs, Neckermann

Head of Sales & Publishers - Performance Advertising

Responsible for new advertisers in the zanox Benelux network:

- Developed the Financial Services portfolio
- Acquired new Financial Services advertisers such as: Bank of Scotland, ZEKUR, Monuta, MoneYou, Deutsche Bank

Sales Manager - Performance Advertising

Beemway

Co-started the first social media agency developing proprietary technology. We delivered viral social media applications in social networks such as Facebook, MySpace, Netlog and Hyves that gathered massive reach and delivered tons of user data insights.

- Employee number 1
- Grew company to 20+ people
- Reached seven figure mark revenue within 1.5 year
- Developed teams for sales, projectmanagement and development 
- Set up relationships with the major local social networks: Hyves, Netlog & Web-log
- Part of the MT 
- Team of 3 Sales Managers
- Developed strategic business programs with media companies such as: RTL, Radio538, MTV, Sanoma, Reed Business and the National Public Broadcaster (NPO)
- Acquired new projects for advertisers such as:Heineken, KLM, Bol.com, Coca Cola, Philips, Thomas Cook, TomTom, SonyEricsson, Grolsch, Eredivisie Live, Martini, C1000, VakantieVeilingen, Centraal Beheer Achmea & Anderzorg

Founder - Social Media Data startup

Talpa

Managed online research and kick started innovation projects around Metaverse (Second Life), Cocreation (video mashups) and Widgets surrounding popular TV formats such as:
- De Gouden Kooi
- De Wedstrijden

Business Development Research -  Digital

University of Amsterdam

IT & Innovation in Education

TrappistExport.com

Founder - Ecommerce & Beer

Time for something light..

Starting a business from scratch often means meeting in hotel lobbies.
And, as data focused founders, we enjoy playing with numbers.

Hence:

- Number 43 ( 4️⃣ web 3️⃣ ) in our company name
- A heptagon ( 7️⃣ sided polygon) in our logo
- Oh yeah, and our posts get published at 3:43 🤓

Now..

Interestingly, the hotel lobby where we frequently meet has a HEPTAGON tapestry underneath the piano in the grand hall.

Coincidence? Or universes colliding?

---

Can you guess which hotel this is? 😉

#web3 #martech #startup #marketing 

Samuel van Deth

Oops we did it again...

Welcome to another Rebels 43 article where we explore rebellious approaches on how you can get to better martech. ✊ 

We discuss how to build DIRECT marketing automation via wallets. We will go deep on:

- how direct relationships can be built by using WALLETS as a communication channel
- how that differs from other channels like EMAIL and SOCIAL; and the benefits for brands as well as users.
- why this STOPS the marketing automation VENDOR LOCK-IN.
- a compelling CASE STUDY by Fiat.
- HOW TO get started.

Rebels 43 on LinkedIn • 7 min read

Direct marketing automation via wallets

Direct marketing automation via wallets opens up a great new channel to engage with your audience. 

One that is:
- direct (no network fees, algorithm, ads, etc), like email
- can be both public as private, like social
- AND can also act as a transaction channel. 

Rebels 43 wrote a piece about it this week: https://lnkd.in/eTi7ZGtM

Yesterday we launched the Leap Day Token; for our first 100 followers. 

Looking forward to following up next week to see how that actually works as a communication and loyalty channel.

Taplio

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