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A prospective client once asked me what makes me tick. I decided to tell them all the things that tick me off. What ticks me off is companies that know and should do better, yet still don’t. What makes me tick? Innovation. Without innovation there comes a breaking point where a product, business or service becomes obsolete and an innovative solution disrupts the market. Poor taxi service? Uber, Slow traditional banking? Fintech (Monzo, Revolut, Funding Circle), Expensive phone service? GiffGaff. With the funding and experience that these traditional companies have, they could have done better E-commerce has become a place where anyone can open up a shop, and now that so many have, you have to do better to shine through. Welcome to an age where E-commerce is no longer a “side-income”. Welcome to a time where marketing online IS critical. Welcome to World Products, where we help businesses thrive online.
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