Sanaa Berthié's Linkedin Analytics

Sanaa has a Strategy Consulting and Engineering background. Shes has 19 years of experience in Digital Growth and Transformation, Business Development, Operations and Management Lead. Specialist in the transformation programs of large groups . Strong expertise in digital acceleration strategies , artificial intelligence implementation, new governance and management guidances. Business skills: ● CRM and digital strategy, Customer journey and omnichannel experience ● Data: databases, customer knowledge, segmentations, management of predictive models, reporting and data visualization ● Innovative loyalty programs, from design to implementation ● Customer activation and engagement plans, gamification, CRM campaign performance optimization ● Definition and implementation of customer knowledge and KPIs, comprehensive business plans ● Definition of CRM target organizations - Loyalty and Data ● Management of CRM - Loyalty and Data teams (data scientists) ● Business project management, planning, budget monitoring ● Steering the implementation of CRM tools from a business standpoint, coordinating with IT teams and software vendors and integrators Functional & Technical skills: ● Writing requirements and functional specifications (Customer Data Platform, Marketing automation, Loyalty) ● Selection of CRM solutions: drafting of calls for tender, complete RFP management ● Project management support for the implementation of data, loyalty and marketing automation solutions ● Production of functional acceptance specifications, participation in business acceptance procedures ● Definition and implementation of new business processes ● Proven skills in the following areas: CRM, Marketing Automation, Customer Services, Loyalty, ERP Methodology, tools, software ● Writing requirements and functional specifications (Customer Data Platform, Marketing automation, Loyalty) ● Selection of CRM solutions: drafting of calls for tender, complete RFP management ● Project management for implementation of data, loyalty and marketing automation solutions ● Expertise in software solutions such as Microsoft dynamics, Marketo, Hubspot, Pimcore, Salesforce, Jira, Power BI, Power Automate. Consulting | Management | Innovation | Transformation | Digital | Organization | Process | Customer Value Proposition | Team Management | Change Management | Business Analysis | Chief Operation Officer | COO | Chief Marketing Officer | CMO | Chief Digital Officer | CDO | e-Commerce | B2B eCommerce | AI | Artificial Intelligence | Chief Experience Officer | CXO | Chief Transformation Officer | CTO |