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I’m a fintech and SaaS growth executive with 20+ years of experience building and scaling platforms across North America, Asia, and the Middle East. I’ve co-founded and led ventures in cross-border banking, B2B payments, and HR SaaS, always with a sharp focus on SMBs and mid-market enterprises. At Truly Financial, I launched and scaled a digital banking platform in the U.S. and Canada — growing to thousands of customers in 3 years, cutting CAC by 250%, and boosting onboarding conversions from 30% to 70%. At Remitr, I built Canada’s first B2B cross-border payments platform, with thousands of customers coast to coast, and won awards from BMO Bank, NTT Data, and DMZ. My core strengths are in: • Go-to-market & Partnerships: Creating scalable acquisition engines and ecosystem partnerships with banks, fintechs, accelerators, and accounting firms. • Embedded Finance & SaaS Expansion: Building API-driven platforms, co-branded partner programs, and integrations that open new distribution channels. • Brand & Lifecycle Marketing: Positioning, storytelling, and CRM-driven lifecycle campaigns that expand LTV and retention. • Ecosystem Building: Leading founder programs and VC/enterprise bridges, most recently with SaaSBoomi U.S., curating GTM roundtables and community-led growth initiatives. I thrive at the intersection of financial services, technology, and growth strategy — whether scaling fintech platforms, building partner ecosystems, or enabling startups through community. My career foundations were in building software and leading technology transformations. At FACT Software, I helped launch India’s first multi-user accounting system and expand into Southeast Asia. At Allindia Technologies, I spearheaded digital transformation projects and launched Batchmates.com, one of India’s earliest B2C online communities. Later, as CIO at Electrosteel, I modernized IT systems and turned around a business unit to profitability, and at Intellisys, I led product marketing for a cloud-based learning platform. These early experiences gave me a strong technical and product base that continues to shape my leadership approach today.
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