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I help SaaS scale by implementing best practices and software for revenue attribution. I ensure that CMOs and VPs of Marketing, Growth & Demand Generation make informed decisions on their marketing spend and activities to optimise revenue impact. I’m passionate about sales & marketing and how companies can improve their alignment. There’s a wealth of unrealised growth potential in B2B companies because they lack data and insights into their customer’s journey, and how marketing and sales activity impact this journey toward revenue. I enjoy providing the framework for companies to work smarter and enable them to scale a measurable process that improves ROI. For the past 5 years, I’ve helped B2B companies improve their reporting metrics toward business impact within Marketing, PR & Communications. Connect with me or get in touch on [email protected] to learn how your business can improve ROI on marketing activities toward revenue by using attribution.
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Content Inspiration, AI, scheduling, automation, analytics, CRM.
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