Sander Buitelaar's Linkedin Analytics

👋🏻 Product marketer with over 10 years of experience at high-growth B2B SaaS companies. I started my career in digital advertising, interning at Google’s European HQ in 2011 and later managing B2B ad campaigns for Google at an agency in London. Working closely with PMMs made me realize I wanted to craft the story, and not just execute it. In 2015, I moved to the Bay Area to make that shift. After completing my MBA, I joined marketing teams at Zendesk, Segment, Tray.ai, RudderStack, and UpGuard. I've led field, demand gen, and sales enablement initiatives, but today I focus (mostly) on product marketing. Currently working with Gradient Labs to share how AI is redefining customer experience in financial services. Career highlights: 👉🏻 0 -> 1 launch of Trust Exchange, a security questionnaire automation product at UpGuard 🔐 👉🏻 Created 50+ integration landing pages at RudderStack in less than a quarter 💻 👉🏻 Generated $1M+ in pipeline for Tray.io with a live product demo series 🎥 👉🏻 Managed Zendesk's customer conference in Mexico City (over 500 attendees) 🇲🇽 Always open to chat about marketing. Let's connect! ✌🏼