Sander Buitelaar's Linkedin Analytics

👋🏻 I'm a demand gen marketer turned full-stack product marketer with 10+ years of experience at high-growth B2B SaaS companies. I started my career in the advertising industry. In 2011, during my Master's degree, I interned at Google's European HQ. I helped the Spanish sales team sell AdWords to SMB customers and witnessed firsthand how a search ad could transform a small business. I was hooked and dove into the world of online advertising. After graduating, I joined a media agency in London, managing large B2B and B2C ad campaigns for Google and other global tech companies. I worked closely with Google's PMMs to optimize their ad campaigns, but I wanted to focus on crafting the strategy and story instead of executing the campaigns. In 2015, I moved to the Bay Area to pursue my goal of working as a product marketer in the tech industry. I completed my MBA in 2016, and since then, I've been on several high-impact marketing teams at B2B SaaS companies of various shapes and sizes, including Zendesk, Segment, Tray.ai, RudderStack, and UpGuard. Some career highlights: 👉🏻 Launched Trust Exchange from 0-1, an AI-powered security product at UpGuard 🔐 👉🏻 Created over 50 integration landing pages at RudderStack in less than a quarter 💻 👉🏻 Generated $1M+ in pipeline for Tray.io with a live product demo series 🎥 👉🏻 Implemented a sales enablement platform at Segment that drove faster ramp times 🎒 👉🏻 Managed Zendesk's customer conference in Mexico City (over 500 attendees) 🇲🇽 Want to chat about a project or opportunity? Feel free to reach out and connect with me.