WeAreReasonablePeople

Digital Strategy

Cosmos Collective

Cosmos is an validation studio. We test and (re)design business ideas with data insights and rapid experimentation, focusing on innovation, growth marketing, and experience design. As managing partner I I’m responsible for building the Amsterdam business, from the ground up.

Managing Partner NL

ABN AMRO Bank N.V.

At ABN AMRO I coached a broad range of innovation initiatives and I was responsible for (re)designing key parts of the DARE innovation methodology and organisation. I lead a team of Service designers/innovation consultants, dedicated to develop new products and services for ABN AMRO.

Innovation Lead/Strategic Design

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As a freelance strategic designer I helped companies develop new value propositions and improve customer journeys, with an strategic approach rooted in design thinking.

Freelance Strategic Design

As freelancer I helped ABN AMRO with the development and design of two highly innovative service propositions.

Venture/Design Lead (freelance)

InSites Consulting

With innovative user research and high-end consultancy, InSites consulting helps local heroes to the world's most iconic brands with developing their products and services. As research director of the Tech and Services team, I focussed on co-creating the next generation of (digital) technology and services.

Research Director Tech & Services

Annalise Market Intelligence

Annalise is a market intelligence specialist, providing market and consumer insights to help customers innovate. I was responsible for the Tech and Services practice.

Practice Director Tech & Services

TNO is the largest independent research organisation in the Netherlands. The Strategy and Policy team focuses on strategic questions about the role of digital technologies in society. At TNO I helped an association of Dutch media companies to further develop their digital services, a large city in the Netherlands to improve their information provision to public transport users and the European Commission to understand the effects that smart assistive systems may have in road transport.

Core activities
- Doing research
- Project management

Innovator at Strategy and Policy Digital Society

Trainee

I help companies develop new products, services and experiences (CX/UX), typically combining business development, with conceptual design and strategic management. With over 15 years of experience in consumer research, user research, and conceptual design, I've been able to help the smallest start-ups and the biggest multinationals in driving human-centred change. 

Key-words: Strategy, Digital, Business development, Human-Centred design and Innovation.

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