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“Every morning you have two choices: Continue to sleep with your dreams or wake up and chase them.” ―Carmelo Anthony To understand my story and relentless drive to chase my dreams and develop into an unstoppable executive and trusted partner to founders, CXOs, and Boards, I need to take you back to my youth. At 18 and with no on-the-job experience, typing ability or print manufacturing expertise, I persuaded the Director of The Total Tourism Group to give me a 4-week trial as a "Girl Friday." Later, he told me that my positivity, enthusiasm, and drive swayed him from a no―to a yes! He took a chance on me that others wouldn't, and he saw something in me that others didn't. ∎ FROM GIRL FRIDAY TO GM & DRIVING 1000% BUSINESS GROWTH Over 17 incredible years with The Total Tourism Group, I progressed from entering data and answering phones to running the entire company―and scaling the operation into a multimillion-dollar, market-leading tourism marketing publisher. Impacts: ✔ Drove 10X business growth ✔ Led team to close high-dollar clients (Louis Vuitton, Gucci, Aria, MLC and DFS Galleria) ✔ Rocketed revenues 990% in 5 years ✔ Rebranded and repositioned TTG in an uncontested market As Chief Executive Officer (CEO) of Centrum Group, I turned the small commercial printing company into a frontrunner in Australian print manufacturing. ∎ FROM IMMINENT COLLAPSE TO DOUBLE-DIGIT, MULTIMILLION-DOLLAR INCOME During my 13.5 years with Centrum Group, I introduced operational framework (systems, processes, policies), boosted efficiency (IT/ICT solutions, robotic automation, artificial intelligence) and elevated service capability (high-tech machinery, 24-hour print capacity, quick turnarounds). Impacts: ✔ Scaled operations 140% ✔ Cemented CG's market dominance in Australia and against a global competitor in China ✔ Cut print job turnaround by 15% ✔ Ranked #11 in ProPrint's Power 50, 2021 peer-voted industry leader who sets the bar on industry standards ∎ FROM EXECUTIVE LEADER TO BUSINESS CONSULTANT, THOUGHT LEADER, INSPIRATIONAL SPEAKER, & MENTOR Today, I arm business owners with a strategic arsenal to transform enterprises into differentiated, value-innovative profit-generators. 📋 Is your brand competing rather than differentiating? 📋 Is your growth trajectory flatlining rather than thriving? 📋 Is your team complying with compulsory execution rather than willingly going above and beyond to execute ideas in action? Let’s connect 🔗 Sandra 🖥️ https://www.sandraduarteconsulting.com.au/ 📨 sandra@sandraduarteconsulting.com.au
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