B2B Media Group

Managing and developing existing client relationships on key accounts (agency & direct).

Supporting both existing and new clients with strategic demand generation programs and ensuring an excellent level of client experience across the business.

Identifying business opportunities by understanding my clients' needs and challenges and providing great industry expertise and advice.

Pitching B2B Media Group's products and solutions to increase awareness and build strong and transparent client relationships.

Working closely with Sales and CX departments to make sure we are providing best service and expertise to our clients. 

Mentoring junior team members on how to become more strategic and commercially driven.

Global Customer Solutions Director

Interlink

Managing multiple accounts (agencies and direct) and offering great client experience from the briefing stage to wrapping up a campaign. 

Supporting my accounts with strategic thiking and creativity, and providing effective demand generation programs to achieve their business goals.

Leading my CS team to work at high standards and mentor them in their journey.

Identifying new business opportunities with existing clients, pitching Interlink's products and solutions and bringing value to both new and existing clients.

Client Services Director

Merkle B2B EMEA

Leading the Global B2B Demand Generation Media team for Workplace from META (formerly known as Facebook) account.

- media planning & strategic thinking
- supporting Workplace with top funnel approach translated into demand generation campaigns and programs
- working closely with paid search, paid social and brand teams to achieve the quarterly goals
- being the client voice in high level conversations with media partners and other stakeholders
- identifying new business segments and provide media knowledge on how to explore new opportunities
- mentoring more junior team members to support their accounts at excellent standards

Senior Account Manager

Managing the EMEA Amazon Web Services account.

Responsibilities:
- Oversee and manage day to day responsibilities on campaigns, including oversight and development of strategic recommendations. Demonstrating client account ownership and identifying growth opportunities.
- Building wrap-up reports and presenting developing insights from data analysis to make data driven media recommendations.
- Deploying best practice into campaigns whilst understanding the concepts of reach & frequency management, ROI and strategic customer planning.
- Offering support and mentorship to junior members of the team at exec level.
- Planning and managing some finance and profitability tasks including SOW documents, campaigns budget, checking media plans & proposals, overseeing fees and building RFPs.

Account Manager

SEPHORA

Responsible of communications for Romania, Serbia and Bulgaria;

- Lead and coordinate the communications strategy in social media for the Sephora brand and all the brands in Sephora's portfolio for Romania, Serbia and Bulgaria to reach target audiences;
- Engaging the audience on social networks through visual content, comments, messages
and real-time reactions and establishing good dialogue with customers and potential
customers by identifying new opportunities to develop new engagement methods and
content;
- Monitor and report the social media activity on Instagram, Facebook and YouTube;
- Create, consolidate and maintain influencer and local media relationships by developing PR special projects, by organizing events and masterclasses, by coordinating press trips;
- Manage the marketing budget for digital initiatives (VIP projects, content development
and animations);
- Working closely with the Offer Department to analyse the positioning of the products for each market and build the 360 communication focus based on KPIs and promotional campaigns;
- Organizing and managing local PR events and product launches in the stores with local media, influencers and suppliers;

Communications Manager

Oracle

Working within the Client Adoption team for EMEA I am responsible for supporting our volume cloud customer base by providing the customers with re-purposed Corporate Product content as well as locally created content to meet the needs of different customer personas depending on where they are in the overall Cloud Adoption Process.

Responsibilities:
- Coordinating the Client Adoption team for EMEA - cloud customer base (Corporate
Product content , locally created content tailored to customer personas);
- Creating, developing and optimising the content strategy aligned with the Cloud
Guided Adoption Methodology and Corporate Product content Lead the sharing of best
practices, tips and use cases - to improve the relationship between the Customer
Success Mangers and clients;
- Creating and publishing written and graphic content in the form of presentations,
brochures, e-newsletters, web pages, blog posts and social media messages to create
brand awareness and to engage different audiences (Oracle customers, social media
followers, stakeholders, Oracle employers);
- Enhancing brand social media presence (Twitter, LinkedIn and Facebook) and growing
the traffic through local pages on oracle.com by using SEO strategies;

PROJECTS: Customer Success Day Events (event manager for 3 events organized by
Oracle and the German, Spanish and Romanian User Group)

Digital Content Manager

Responsibilities:
- Working for North America marketplace - focal point for IBM Cloud, IBM Watson, IBM Marketplace;
- Global Program Leader for Webinar-as-a-Service, leading the creation, launch and execution of online, customer facing events;
- Plan, execute and optimize digital marketing tactics to reach KPIs;
- Leading the North America creation, maintenance and enhancement of digital representatives online presence (personal pages, Linkedin Pages, personalized content);
- Reporting, analysis and developing future content strategies for web traffic, brand social media presence and reporting on brand Geo Expansion websites, federal and state contract websites, Easy Access program page, Online Business Cards, client Portal websites, LinkedIn, Social Content Library;

PROJECTS: Webinars as a Service
Subject Matter Expert (Trainer) for Presentation Skills 4 modules;

RESULTS: 12M $ revenue from Cloud solutions sold through IBM Marketplace -
sales processes supported by the Webinar as a Service Program;
Webinar attendance increased to 22%, 3% above the industry benchmark;
COURSES: Adobe Photoshop & Spanish A2 Module;

Content Engagement Manager for North America

Working for United Kingdom and Ireland marketplace - focal point for IBM Cloud, IBM Systems and IBM Leadership Agenda.

- Coordinating the planning, management, and execution of email marketing campaigns using IBM marketing tools;
- Managing the execution of end-to-end campaigns and flowcharts, setting up the environment, interfacing with agencies, designing the email creatives, personalizing the audience;
- Organizing and tracking the budget plan on each campaign;

RESULTS: Emails open rate increased to 7%, 4% above the industry benchmark;

Marketing Campaign Developer for UK&Ireland

2activePR

Responsibilities
- Implementing social media strategies for  Procter&Gamble, COTY (Rimmel London, Miss Sporty, Astor, OPI, Sally Hansen, Essences by Coty), and Save the Children Romania
- Developing new digital business
- Elaborating proactively efficient crisis plans
- Influencer Marketing
- Doing community management on Facebook, Instagram and LinkedIn
- Creating Summary Reports and Analysis on Facebook and Linkedin Pages
- Creating specific target-relevant campaigns

Social Media Specialist

Premium Communication

Responsibilities
- Developing communication materials for Xerox Romania and Porsche Inter Auto
- Organizing the 2012 edition of "Family Portrait" (Xerox Romania in partnership
with Foto Union)
- Press monitoring and media relations with the press and blogs
- Developing and implementing plans for Social Media Xerox Romania and
Porsche Inter Auto
- Assisting online and offline campaigns implementation

Junior PR Consultant

The Public Advisors

Responsibilities
- Developing communication materials for agency portfolio (Il Passo, MediHelp International, CSM Targoviste, Crizantema de Aur, Dentestet)
- Assisting the event team for Avanpremiere Fest
- Press monitoring and media relations
- Developing and implementing plans for Avanpremiere Fest’s Facebook page

Trainee Junior PR

Hubert Burda Media

Responsibilities
- Developing and implementing Social Media plans for the glossy & family cluster
- Database Management for magazine competitions
- Assisting editorial campaigns implementation

Trainee Marketing Specialist

Marketing Professional with 12+ years of experience in digital communications and demand generation within B2B tech and beauty industries. Thrives on working with people in a dynamic environment. Proactive and enjoys constantly learning and experiencing new things. Determined, ambitious and always looking for new challenges. 

I am a very sociable, energetic and enthusiastic person. I love to be a mentor for my team, establish strong relationships with partners and stakeholders and be efficient and process oriented.

I am proactive and I always like to blend skills and knowledge with my creativity to produce results that perfectly meets clients needs and management expectations, to experience new things and develop the team I manage. I very organised, performance oriented and I like challenges, deadlines, complex projects and positive people.

I think that diversity forms a person the best.

1st place for Young Diva in Beauty Blogging at Digital Divas 2018 by AVON.

Brands along the years: Facebook, AVON, Natura&Co., Amazon Web Services, Sephora, Oracle, IBM, P&G, COTY, Save the Children Romania, Porsche, Sanofi-Zentiva.

INTERESTS: Social Media, Beauty Trends, Branding, B2B Tech, Music, Travel

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