Hepditch Consulting

Design marketing and training strategies for small companies and not for profits
Create, promote and execute large and small events for 50 to 500 people
Educate/train business owners and boards of directors on marketing strategy and implementation tactics
Grow online audiences to increase engagement and reach within specific digital ecosystems
Manage communities on behalf of companies based on editorial calendars and personas
Create and curate content to help companies stand out as unique brand leaders and disruptors in their markets
Use analytics and data to measure and optimize, rinse and repeat

Principal Consultant

OTIP (Ontario Teachers Insurance Plan)

Marketing Manager

IG Wealth Management

Field Marketing Manager

Sonova Group

Account Manager with a dash of content creation
Managed internal projects while securing agency resources
Worked to influence strategy and standard operating procedures 
Covid-19 task force content leader
B2B and B2C tool creator

Global Content Manager

Manulife Financial

Consulted on web content creation and UX for multiple websites and software
Digital project lead for multi-media campaigns
Evangelized users by creating and delivering webinars, online modules, and training materials
Planned project schedules, budgets, and risk assessments in concert with business stakeholders, third-party vendors, and IT stakeholders
Supported both B2B and B2C websites (Repsource.ca and Manulife.ca) to eliminate disruptions to content and software availability

Digital Content Strategist

Sun Life Financial

Developed communications plans from inception (key messages and objectives) to execution (including facilitation of post mortem evaluation discussions)
Published compelling site content for B2B and B2C websites (Sunlife Advisor site, Advisor Business Centre, Sunlife.ca)

Digital Content Consultant

Lead project team to increase engagement and conversion rates using various tactics: outbound calling campaigns, e-mail, social media and print materials
Facilitated change management sessions with participants up and down the organization 
Developed distribution channel readiness programs for various initiatives through communications and training
Increased efficiency, customer experience, and net sales; utilized data mining and reporting to understand user behaviour
Analyzed trends and behaviour of advisors and developed recommendations for enhancements to tools, training and communications
Highlight: Lead a team of consultants to drive marketing strategy beyond target
Highlight: Launched award winning website, My Retirement Café.ca

Manager: Wealth Sales Tools and Training

Supported an office of over sixty financial advisors and staff including production of internal communications (daily, weekly and campaign specific)
Drove sales and recruiting strategy
Created promotional material, campaign advertising and process documentation
Oversaw recognition programs and events as well as strategic planning sessions
Designed and delivered training on any number of topics for individuals and large groups
Highlight: Financial centre rose from ranking of ninety-six to second place overall in Canada

Team Leader/ Corporate Trainer

Digital Consultant

A leader and coach with marketing, social media, and content strategy experience. Born as a Project Manager, grew into a creative spirit and now able to work both sides of the brain equally. I love to help teams get unstuck and move their goals forward in the marketing and business development spaces. An expert collaborator who embraces change and challenges. Genuinely likable and still able to move mountains.

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.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Sandra Hepditch 's Linkedin Analytics

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