ZestMeUp

Head of Marketing

PROXIMUM 365

- Launching of Communities platforms in various industries (space, industry, innovation, events...)
- Design of the Sales & Marketing strategy for the launch and engagement
- Product Marketing Management and Product development

Head of Communities

Freelance

- Digital project management: CRM migration – qualification, follow-up, management of the providers
- Consulting for a French swimwear brand for its international development: analysis of the target countries, business development

Freelance Consultant

EUROVET

- Design and management of the marketing strategy (acquisition, retention and engagement strategies), including online and offline tools. 
- Design and implementation of the operational marketing (CRM, emailing, inbound marketing, social media) for more personalization and ROI
- Product Marketing : Recommendations on product’s evolutions (product marketing) and new features. Focus on Salesforce and SugarCRM.
- Management of an international team (direct and transverse) and of suppliers

Main achievements:
- Launching of new offers : matchmaking services (7 models), networking clubs (250 members)
- Development of the clients'retention and acquisition through Awards and other marketing operations (+5% fidelization, +10% acquisition)
- 2 CRM migrations (Salesforce, SugarCRM), 50 users, 3 subsidiaries, 10 countries, 100 000 records
- Restructuring team and hiring new talents

Main shows: Salon International de la Lingerie, Interfilière, Interfilière Shanghai, Moscow Mode Lingerie, Curve New York, Sport Achat Lyon...

Main clients (exhibitors and visitors) : Chantelle, Aubade, Pérèle, Lejaby, Seafolly, Banana Moon, Printemps, Galeries Lafayette, Le Bon Marché, Franck & Fils, Harrods, Neiman Marcus, Tsum, Etam, Promod, Camaïeu, Calzedonia, Victoria’s Secret, Hugo Boss, Chanel, Vuitton…

Marketing Director, member of the Executive Board

Eurovet

Business meeting development in order to increase exhibitor’s ROI and visitors’ ROT (Return on Time): market study, launching of the project and implementation (arguments, sales, marketing, project management, improvement of the offer)  

Results: launching of a new offer, 80% satisfaction, Turnover: 90 K€

Head of International Development 

Profatex

- Definition of the show’s strategy: market analysis and potential of development
- Business Development  (300 exhibitors, 3 500 sq. m): international development 
- Promotion of the shows: development of the brand awareness and content (5 000 visitors)

Results : development of new geographic regions (Eastern European countries, India, Bengladesh), segmentation and organization of the show’s promotion

Show Manager

- Sales development
- Follow-up of certifications

Project Manager for Russia

- European subsidies search
- Follow-up of European projects

Project Officer

Paris Chamber of Commerce and Industry - CCIP

- Organization of events to develop export in Russia and CIS countries
> Seminars
> Sales mission

Project Officer - Russia and CIS countries

Creating and engaging B2B international Communities is my main focus ! 
 
📊 15 years in Marketing 🧩
📊 An extended experience in digital platforms
📊 More than 60 international events  🎫
📊 More than 15 countries 🌍

Main skills
✅ Content Marketing
✅ Digital marketing & automation
✅ Team Management

La saison des #entretiens #annuels d’évaluation arrive à grand pas ! C’est le moment d’y penser ! 

95% des #managers sont insatisfaits par les entretiens annuels, vous aussi ? Nous avons le livre blanc ultime pour leur apporter un vent de fraîcheur.

Découvrez notre tout dernier template d’entretiens annuels et décuplez leur portée, ainsi que l’engagement à l’échelle globale de votre entreprise ! 

Au programme : 
🚀 Les piliers essentiels à prendre en compte
🚀 Les grandes étapes de l'entretien 
🚀 Deux grands cas clients : Célio et Les petites Canailles 
🚀 Les grandes thématiques de l'entretien annuel d'évaluation

👉Allez c’est parti : Notre livre blanc vous attend juste ici : https://lnkd.in/edGdKiaJ 

Merci à David RODRIGUES, Human Resources and Recruitment Business Partner chez celio et Delphine PRIETO, Directrice des Ressources Humaines chez Les Petites Canailles - Crèches et Ecoles Bilingues pour leur participation ! 

*source : Deloitte

Sandrine Dervin

Rapprochez-vous ! Nous avons quelque chose d'excitant à vous proposer ! Un #webinaire captivant qui fait rimer #apprentissage et #management collaboratifs ! Ça vous tente ?

Rejoignez-nous le 23 avril à 11h pour une discussion approfondie avec David Guillocheau, Directeur Général de ZestMeUp, et Mathieu S., Key Account Manager & Expert Digital Learning chez 360Learning.

Au programme : 
🍋 Comment identifier et prendre en compte les besoins de formation de manière efficace et régulière ?
🍋 L'importance du collectif dans la création de parcours de formation pertinents, et comment ajuster les méthodes pédagogiques en conséquence ?
🍋 Comment définir et mesurer l'impact des formations de manière précise ?

👉 Vous pouvez vous inscrire dès maintenant en cliquant ici : https://lnkd.in/e8VEvsw9


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