Sandrine Desbarbieux-Lloyd's Linkedin Analytics

As the UK Group Director at Meta, I lead the strategic planning, execution, and optimization of digital, e-commerce, marketing, and sales initiatives across Facebook, Instagram, WhatsApp, Messenger, Threads, Quest, Workplace, and more. With over 25 years of experience in the digital industry, I have a proven track record of delivering results and value for global, EMEA, and UK markets, across B2C, B2B, and intermediaries segments. My core competencies include marketing, digital transformation, re-platforming, automation, AI, machine learning, blockchain, product development, proposition development, brand management, corporate communications, marketing communications, media planning, and creative development. I am passionate about leveraging data, analytics, and technology to create innovative and customer-centric solutions that drive growth, engagement, and loyalty. I am also committed to fostering a diverse, inclusive, and collaborative culture that empowers my team and partners to excel and thrive.