Sandy S.

Dentsu Digital

Director of User Experience

Cruise

Designing for impactful solutions for AV tools

Senior Product Designer

eBay

• Supported the Seller Financials Team and led the design process for education onboarding experiences, reports and 1099k taxes, and working capital loan repayment for web and mobile platforms.
• Successfully launched 1099k tax filing in Jan 2023 which includes: FAQ, onboarding flows, download statements, email notifications and feedback experiences. 20% increased aggregate click-through on emails, banners, and tax prep guide adoption. Reduced Global Customer Experience calls and reconciling tax files for US sellers by 50%.
• Led the visual enhancement with design systems for seller hub platform and transformed from old to new system.
• Mentor junior to mid level designers on guidance, design process and execution.

WeWork

• Led the design process for Account Central to support member experience in managing their account online.

Product Designer

JPMorgan Chase & Co.

• Own and led design processes for Chase App experience and Communication Strategy to support Chase, JPM and Business Banking.
• Created new design system components and defined patterns to ensure the consistency of the product experience.
• Provide consultation on design patterns to align with the design system. Worked closely with product, engineers, and content strategists on delivering customer-focused experiences.
• Balanced customer values and business goals and converted it into design concepts, wireframes, and specs for native mobile. Optimized app accessibility and readability to ensure universal design.

Vice President, User Experience Design Lead

Senao Networks, The Storm Media

Supported Global Brand Marketing Division for EnGenius and worked to extend existing brand guideline. Worked with Engineers and Product Manager to create UX low-high fidelity wireframe mockups, user flow, web design, and mobile app for iOS and Android. Created video animations, banners, and infographics. Supported the Global offices on English translations and proofreading. Increased Facebook followers 20% within months by developing strategy with the team.

Collaborated with cross-functional teams to redesign the mobile app and responsive web experience. Designed the icon library and prototype wireframes. Worked closely with researchers and engineers and reviewed HTML and CSS requirements.

Visual Designer

Energy Focus

Worked with cross-functional teams and developed company brand identity to increase brand awareness through web design, booth design, social media, and Product Marketing strategies. Art directed and managed agencies and freelance designers.

• Expanded online presence by increasing revenue of $635K in key channels and expanding client relationships.
Boosted site’s SEO and increased Facebook followers 400%+ and boosted likes 3X.
• Maintained the corporate website using HTML.
• Collaborated with a branding agency for re-brand including campaign, typography, collateral, email page, and web design.

Lead Designer

United Nations

Took lead on the visual concept development using graphics and UI to explain treaty language. Worked with cross-functional teams on branding, typography, visual layout and re-designed the organization website. Designed banners and print collateral material to support Treaty Event.

Graphic Website Design Intern

UNIQLO

Worked with the Visual Merchandising department to re-touch photos, visual layout, typography and maintain digital and print presentation for the Spring 2015 Manual. Created 3D mockups for rendering from IWD. Took lead on the visual concept and designed the US in-store recruitment project.

Graphic Design/Window Display Intern

As a Director of User Experience at Dentsu Digital, I lead the design team to deliver innovative and impactful solutions for global clients in various industries. I leverage my 8 years of hybrid experience as a product designer, where I have successfully led both B2B and B2C design projects from ideation to launch, across fintech, tech, and media sectors in both the US and Asia. My expertise in collaborating with large enterprise companies and independent start-ups has been instrumental in delivering cutting-edge design solutions that drive business growth. 

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