OMD EMEA

Media Planning Director - BDF Nivea EMEA

Global Data, Performance & Planning Director - Uber EMEA

Incubeta

Global Media Planning and Strategy Director

Global Data, Performance & Planning Director

Wavemaker

Global Data, Performance & Planning Director (Huawei)

Aion Bank

CPIC

Samsung Electronics

Digital & Performance Marketing Manager, Head of SEO (UK)

iProspect

Technology, Tools, Data & Automation Lead

Global Owned Media Account Director

SEO Performance Account Director

Oban Multilingual

As a Digital Director I was responsible for enhancing Search, Digital, Ecommerce, Social and Content Strategy for existing clients, managing a great team of more than 15+ search specialists. This involved managing and being responsible for paid, content, social and natural search, also lead the strategic marketing planning process, and analyzing campaign performance. Worked with clients i.e. Apple, Manchester United, Kensington Technology Group, UGG, Nuance, Career Builder, Money Jobs, Citrix, Niemen Marcus, CD Networks, Aberdeen Asset Management, Leisure Pass etc.

Digital & Performance Marketing  Director

Make It Cheaper LTD & UK Power LTD

I was responsible for natural search strategy, implement best practice and ensure we remain at the forefront of market developments and techniques. As part of a responsibility worked on paid search and display budgets and elements of the social strategy, as well as managing relevant agency relationships.

Head of Digital & Performance Marketing

Strategic Growth Architect | Driving £100M+ Marketing Outcomes with Precision & Performance
Turning media into profit machines for the world’s most ambitious brands.

🚀 About Me
As a Director-level Marketing Leader with 15+ years of experience, I specialise in designing high-performance media strategies and data-led campaigns that accelerate business growth. I've scaled go-to-market initiatives across EMEA and North America, leading full-funnel transformation for global brands in DTC, retail, tech, and CPG.

Impact Highlights
📊 Drove 150% ROAS increase in 12 months using advanced media mix modelling
🌍 Orchestrated multi-market GTM strategy generating £40M+ in incremental revenue
📣 Scaled media investment from £5M to £22M/year while cutting CPA by 30% YoY
💼 Oversaw £100M+ in cumulative media spend across 5+ sectors with KPI outperformance
🔁 Led a digital transformation delivering a 4X lift in conversion through creative iteration

🛠️ Core Strengths
→ Performance Marketing Excellence: Paid social, search, programmatic, AI-powered automation
→ Growth Strategy: Aligning omnichannel plans with commercial objectives and revenue targets
→ Executional Rigor: Forecasting, budget control, P&L accountability, cross-functional integration
→ Leadership & Influence: Inhouse & Agency orchestration, stakeholder buy-in, and mentoring high-performance teams

🧠 How I Think About Growth
→ Growth = velocity × repeatability
→ Media should compound like capital
→ Insight trumps volume. Better beats more.
→ AI isn’t optional, it’s a performance multiplier

🔍 Specialist Focus Areas
→ AI-enhanced campaign testing
→ GTM strategy across Europe & North America
→ Full-funnel media design with creative experimentation
→ Automation to accelerate reporting & reinvestment cycles

Let’s connect if you’re driving ambitious growth, launching at scale, or shifting from brand-first to performance-smart.

They won’t remember your title.
They’ll remember your kindness.

There’s someone out there who still remembers you
Not for your KPIs, your job title, or your LinkedIn profile.
But for a moment when you made them feel seen.

Maybe it was when you paused to ask,
“How are you, really?”
Maybe you stayed after a tough meeting.
Or quietly stood by them when no one else did.

Whatever it was it mattered.
And it stayed with them.

We live in a world that glorifies outcomes:
✨ Promotions
📈 Performance
🏆 Productivity

But those things fade.
What people remember is how you made them feel.

📊 What the research shows:

✅ Trust is sticky
– 87% of employees recall acts of kindness from a leader years later
– Those moments turn into stories and stories spread
– One kind gesture can uplift entire teams through ripple effect

✅ Performance rises
– Kind leadership = 12% higher productivity
– Teams report 31% greater psychological safety
– Creative risk-taking goes up, because people feel safe

✅ Culture transforms
– Turnover drops by 31%
– Peer-to-peer help rises by 23%
– Collaboration replaces competition

💥 Why this matters:
Kindness isn’t a leadership “add-on.”
It’s not fluff.
It’s not optional.

It’s strategic.
It’s sticky.
It’s transformative.

Because long after the project wraps,
Long after the applause stops,
Long after you’ve moved on to a new title or company
People still remember how you led with heart.

So be that leader:

🧠 The one who listens.
💬 The one who checks in, even when it’s not required.
💪 The one who leads with strength, but never forgets softness.

💡 Here’s your moment:

What’s one act of kindness a leader once showed you
that you still remember today?

👇 Drop it in the comments.

♻️ Repost this to remind someone of what really builds great teams.
➕ Follow Sandeep Gulati🎯for frameworks on leadership, empathy & human-first strategy.

Sandeep Gulati🎯

Marketing Leader | Architect of Growth-Focused, Results-Driven GTM Strategies | Driving High-Impact Media, Performance Marketing & Scalable Campaigns for World-Class Brands

Leadership isn’t always loud. 
Sometimes, it’s 2 years old quietly saving a life.

No cameras.
No applause.
Just a dim room
And a toddler who chose courage over fear.

She woke up and found her father unresponsive.
Most would panic.
She didn’t.

She noticed his glucose tablets.
She reached. She fumbled.
She climbed onto the bed with purpose in her tiny hands
And brought him back.

At just 2 years old.

💡 What this moment teaches us about real leadership:

1. Leadership isn’t taught. It’s revealed.
This wasn’t theory or training.
It was instinct, presence, and love in action.

2. Awareness always comes before impact.
Great leaders don’t wait to be told.
They notice. They act.
She noticed because love sharpens attention.

3. Pressure exposes potential.
We don’t rise to our goals we fall to our systems.
And in urgent moments, character rises.

4. Tools + Trust = Readiness.
She knew where the glucose was.
That’s not coincidence.
That’s design.
In organizations, we must equip and empower the people we count on.

🔁 Redefining leadership

Forget titles.
Forget corner offices.
Forget who speaks the loudest in meetings.

Leadership is:
• A child choosing courage in crisis
• A team member stepping up when no one else does
• A human saying “I’ve got this” and meaning it

It’s not about authority.
It’s about responsibility.
And heart.

So next time you look for leadership…
Don’t just look up.
Look around.
Sometimes, it wears diapers and a cape no one sees.

💬 What’s the smallest moment of courage you've witnessed that changed everything?

👇 Share it below.

♻️ Repost to remind someone: leadership has no age.
➕ Follow Sandeep Gulati🎯for more stories on human-first leadership, courage & character.

💭 Success Isn’t Random. It’s a Series of Unseen Choices.
It’s not about luck. It’s not magic.
It’s about showing up differently in the quiet moments when no one’s watching.

In every industry, the top 1% don’t rise by accident.
They rise because they choose what the majority avoids.

Let’s break it down:
Here’s what separates the committed from the comfortable 👇

1. They Own Everything
Not the weather. Not the market. Not their upbringing.
They say: “If it’s meant to be, it’s up to me.”

👉 While others deflect blame, the 1% dig into data, feedback, and themselves. They turn “Why me?” into “What now?”

2. They Do the Uncomfortable Work Every Day
They don’t wait for motivation. They move from discipline.

💡 Instead of:
• Snoozing alarms
• Mindless scrolling
• Dreaming without doing

They:
• Wake up early
• Train their body and mind
• Build skills brick by brick

👉 Excellence isn’t an event. It’s a routine.

3. They Obsess Over One Thing
While many chase shiny objects, the 1% go deep.
They become masters not dabblers.

👉 Michael Jordan didn’t aim to be “pretty good” at 10 things. He became legendary at one. Apply that energy to your career, your craft, your calling.

4. They Delay the Win to Multiply It
They resist the urge for fast likes and faster purchases.

Instead of:
• Buying every new gadget
• Showing off for applause
• Prioritizing image over impact

They:
• Invest early and wisely
• Build long-term wealth
• Delay today’s dopamine for tomorrow’s freedom

👉 They trade fleeting pleasures for lasting power.

5. They Grow When Others Retreat
Tough economy? Slowing market? Uncertainty?
The 1% don’t freeze. They double down.

👉 Where most see risk, they see runway.
They invest when others hold back.
They expand when others shrink.

6. They Audit Their Circle
You can’t grow in stale soil.
Your environment either nourishes your goals or numbs them.

✅ The 1% intentionally surround themselves with:
• Builders
• Thinkers
• Quiet disruptors
• The brutally honest and the wildly supportive

👉 You are who you spend time with. Choose your mirror wisely.

7. They Stay a Student Forever
No matter how successful, they keep learning.
Warren Buffett still reads hours every day.

The lesson?
Growth isn’t a phase. It’s a forever mindset.

🎯 The takeaway:
Success is built quietly.
In habits no one sees.
In choices no one applauds.
In effort most people avoid.

You don’t need to be born into it.
You need to be brave enough to walk the path few will choose.

Because in the end, being in the 1% isn’t about ego it’s about effort.

♻️ Repost if you’re done settling for average and ready to move with intention.
➕ Follow Sandeep Gulati🎯 for more human-first, high-performance insights that actually work.

Video credit: Goodvibes_uo59

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