Cherry Bekaert

Cherry Bekaert is among the nation's largest certified public accounting firms providing tax, audit and advisory solutions across the globe.

● Manage targeted email campaigns and list segments through Firm’s marketing automation system
● Assist in formatting of email creatives
● Manage and update distribution list within Microsoft Dynamics 365 for Marketing
● Pull emailer metrics and distribute reports to key marketing and BD stakeholders using Power BI
● Work with Data Analyst to maintain CRM quality by addressing bounces and contact record updates
● Task management on Wrike

Additional Responsibilities: 

● Upload podcasts to Buzzsprout and distribute to top directories
● Manage and optimize SEO performance of the Firm’s YouTube channel and playlists

Marketing Automation Associate

Genxlead

Genxlead is an entrepreneurial endeavor, with a prime focus on providing IT-based solutions to global clientele.

● Develop and execute email marketing campaigns for clients using marketing automation platforms.
● Develop and implement marketing automation strategies aligned with the business objectives and long-term customer acquisition and retention goals.
● Designed and build responsive and mobile-friendly email templates using HTML, CSS, email design softwares and worked on fixing if any performance issues found.
● Worked on list management & segmentation strategies to improve targeting and increase engagement.
● Conduct A/B tests to optimize email templates, subject lines, and calls-to-action.
● Analyze campaign performance data and provide actionable insights to improve results.
● Managed marketing lists: worked with Data Analyst to maintain CRM quality and executed precise suppression, split testing, and cleaning to enhancing campaign targeting and performance.
● Provide guidance, and feedback to the team to ensure successful campaign delivery.
● Collaborate with the cross-functional team to understand client needs and goals, and develop email marketing strategies to achieve them.

Software Engineer (MarTech)

Samvriti Screen Armour Pvt Ltd

SSAPL is a company engaged in servicing various telecom and computer systems, manufacturing hardware and software, and researching and developing firmware and programs for telecom products.

● Sales Manager for the last three months.
● Coordinated with team to provide excellent services especially during peak times.
● Updated daily sales record in MS Excel.
● Providing accurate information (eg. Product features, pricing and after sales services) to customers and answer customer's questions about specific products or services.
● Contributed in providing strategies to improvise the sales of the products.
● Train new employees in the art of selling and find ways to sell products in the face of a down market.

Sales Executive

Experienced marketing professional with a proven track record in developing and executing impactful email marketing campaigns. Adept at leveraging marketing automation platforms to align strategies with business objectives, focusing on long-term customer acquisition and retention. Skilled in designing responsive, mobile-friendly email templates using HTML/CSS and conducting A/B tests to optimize performance. Expertise in segmentation strategies and data analysis to enhance targeting and engagement. Proficient in managing marketing lists, ensuring CRM quality, and providing strategic guidance to achieve successful campaign delivery. Collaborative team player with a commitment to understanding client needs and goals for effective email marketing strategies. Passionate about staying updated on marketing automation trends.

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