International Copper Association India

Highlights of my roles and responsibilities in ICA India: 

1. Marketing Strategy: Working with the agencies and other stakeholders to develop marketing strategies and plans which are aligned with our goals and objectives.

2. Campaign Planning and Execution: Extending support to management for planning & executing marketing campaigns, including creating timelines, identifying target audiences, developing messaging, and selecting marketing channels.

3. Content Creation: Overviewing & proofreading content created by the agency for various marketing channels, such as websites, social media platforms, email newsletters, blogs, and press releases.

4. Social Media: Keeping track on our online presence on social media platforms, which includes monitoring engagement, responding to comments and messages, and analyzing social media metrics to measure the effectiveness of campaigns.

5. Website Management: Maintaining the website, ensuring the content is up-to-date, engaging, and user-friendly.

6. Event: Planning and executing events, workshops, seminars etc. along with the help of the program managers.

7. Market Research: Collecting and analyzing data to measure the impact and effectiveness of marketing efforts.

8. Budgeting and Reporting: Managing activity budgets and tracking expenses. Generating reports and presenting marketing results, metrics, and insights to stakeholders & management.

9. Creatives: Creating promotional materials, coordinating media coverage, managing event listings, and leveraging online platforms for event registration

10. Continuous Learning: Staying updated on industry trends, best practices, and new marketing technologies.

Marketing Coordinator

Sahjik Creations

- Plan, schedule, direct and execute production ongoing activities & keep an up-to-date record for each and every step involved in the execution
- Work with the Managers, leads & supervisors to track & manage the workflow meeting  deadlines
- Setting priority and responding it accordingly
- Maintain an accurate summary of the progress artists are making on the work
- Review and maintain render priorities
- Anticipate and communicate issues to the upper management to resolve problems quickly
- Maintain an accurate summary of the project progress

Production Coordinator

Toyhunt

- Developing and executing strategies for generating online leads and sales for www.toyhunt.in
- Maintaining word press backend dashboard i.e uploading products with full information, uploading website banner images, updating featured products, checking orders and processing them for shipment etc. 
- Provide market feedback regarding competitive offerings, prospect needs and generate product development ideas. Identifying, engaging and assisting in the development of new product lines.
- Overseeing the company's email marketing campaigns. Also, creating clear, precise, and properly detailed daily reports.
- Researching and implementing content recommendations for organic SEO success, Optimizing copy, and implementing a link-building strategy for off-page SEO. Writing SEO-friendly copy for the website.
- Measuring the performance of SEO through web analytics tools (Google Analytics, Google Search Console, SEMrush etc.).
- Designing catalogs, social media creative, and creating marketing videos for brands.
- Managing and updating social media platforms and Keeping up-to-date with trends in social media.
- Build professional and trusting relationships with key customers, leverage existing relationships.

Digital Sales and Marketing Executive

Web Techneeq

I have worked as Growth Officer for Hey Patrao (HP)- A Web Techneeq Initiative. Here are some major responsibilities which I have handled: 

1. Researching about current market trends and needs in Goa and making suitable strategies to reach out to more users and vendors for registration. 
2. Managing HP website & driving traffic through Off-page SEO & Blog posting.
3. Creating and executing email marketing campaigns for B2B and tracking results. 
4. Deploy successful marketing campaigns and implementation them from ideation to execution with help of the team.
5. Optimizing social networking channels such as Facebook, Twitter, Instagram etc. and building social media marketing strategy for organic growth.
6. Improving company pages with each social media platform to increase HP's social content visibility.

Other responsibilities performed for Web Techneeq are- 
1. Creating social media post, invites & banners for social media marketing and website. 
2. Planning, monitoring and managing client's Facebook & Instagram ads. 
3. Generating reports of monthly & yearly Website Maintenance, Google Analytics, SEO, Social Media Ads etc. and I have also made case studies on SEO. 
4. Prepared proposals for client pitching. Communicating with the team on project development, timelines, and results.

Growth Officer

Worked as an Event Coordinator for more than 3 years in International Copper Association India. Here are my major responsibilities performed so far: 

1.	Understanding the requirements for each event and Planning an event with attention to financial and time constraints. 
2.	Researching & negotiating with vendors (decor, catering, entertainment, transportation, location, invitee list, special guests, equipment, promotional material etc.) and finalizing with the help of the project managers. 
3.	Making event checklists, databases and reports for evaluating the success of an event.  
4.	Checking all bills and processing for making payments related to events. 
5.	Printing event collaterals such as flyers, booklets, banners, standees etc. and updating dashboard of stock records. 
6.	Coordinate and Communicate with Social media, PR and other various agencies for smooth project development, timelines, and results.
7.	Work closely with the other team members to meet organizational goals.

Event Coordinator

Having a mixed experience of 8+ years in Event Coordination, E-commerce, SMM, and Client Servicing. Currently working with Sahjik Creations as Production and Marketing Coordinator. 

My Skills includes  
1.	Researching  
2.	Adaptability 
3.	Negotiation
4.	Off-page SEO
5.	Email Campaigns
6.	Social Media 
7.	Designing 

Completed Part-Time MBA in Marketing from N. L. Dalmia Institute of Management Studies and Research.  I have built a variety of business, leadership skills, and knowledge developed through this program.

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