Sanup Pillai's Linkedin Analytics

I am a global leader in digital media and marketing technology at DHL Express, the world's leading logistics company, with over 15 years of robust experience in digital strategy and technology. As the Global Head of Digital Media & MarTech, I am responsible for improving the digital marketing ROI and contributing to the wider business ROI, by developing and implementing a global digital marketing roadmap and framework, setting up a global MarTech stack, and driving innovations and automation in marketing activities. I have a proven track record of delivering data-driven digital strategies that support the objectives of global marketing frameworks, driving digital and technology innovation with global clients, and leading client relationships on digital topics. I have also been recognized for my outstanding performance and long-lasting contribution in various projects and campaigns, such as the successful launch of Audi A6 in India, and the Incite 2.0 project that increased the TV viewership in low TV penetrated markets. I am also a member of the Adobe B2B Customer Journey Customer Advisory Board, where I share my insights and best practices on digital transformation and customer experience. I am passionate about leveraging the power of MarTech to create impactful and engaging customer journeys across channels and touchpoints.