Dress for Less 

Head of Product

Wayfair

• Led 2 product teams in supply chain technology workspace, which is responsible for automating warehouse
Inbound and cross border supply chain operations between US, Canada, European Union and UK.
• Led the implementation of directed putaway system in Wayfair’s EU warehouses by implementing PIV
cognizance and advanced putaway algorithms resulting in a 30% increase in units putaway per hour and
improvement in putaway accuracy by 40%.
• Worked with carrier partners to establish a direct connection to get shipping labels in advance, thereby
reducing shipping label printing time from 8s to < 2s, generating operational savings of $ 1 million
annually
• Worked with warehouse supervisors and carrier partners to reduce exceptions in cross docking
operations in US warehouses from 5% to <3%, thereby saving $ 4 million annually in terms of operational
expenses and liquidations.

Lead Product Manager - Wayfair Fulfilment Network

Delivery Hero

•Led the product function and worked with a cross functional team of Country Managers, Developers and Data Engineers to develop and launch an assortment management platform for Q-commerce marketplace business in 42 Delivery hero operating countries handling over 100 million products. 

•Worked with external super market partners to develop a scalable API integration solution for connecting with their internal ERP and POS systems to manage stocks and customer orders, which resulted in reduction of out of stock by 43% and order fail rate by 7% for marketplace business..

•Developed strong data sensitivity within the product team and developed infrastructure to monitor the product performance data, analyze it and keep consistent optimization on the products to get friendly and better user experience.

Product Manager - Q-Commerce

Alibaba Group

•Led design and implementation of Lazada’s Marketing management portal for Marketplace business across all platforms; develop and manage an A/B testing and experimentation roadmap in close partnership with the commercial team and large marketplace brands.

•Worked with major marketplace brands in the Lazmall division to create a one-stop interactive business intelligence portal to manage their assortment and customers independently, and also design their store pages.

•Conceptualized and led the product team to build a solution for managing large FMCG partners in managing their assortment, ad-booking and sales data, which led to generation of Non Margin Revenue, which is roughly 2% of overall revenue in retail business. 

•Worked closely with the product operations team to design the product commercial mode solution and delivered the product operation plan for key customers

Senior Product Manager - Seller Center

ZALORA Group

•Led and directed all data and information management activities including program management for releasing a pricing engine to manage retail assortment pricing across Zalora operating countries.

•Led the central pricing team to work with central and regional business leaders in developing and implementing pricing strategies that align with the company's overall business goals and thereby increased net revenue over plan by 12%. 

•Managed development of a simple Microsoft Azure ML interface to measure price elasticity and cross price elasticity to improve accuracy on discounts and promotions for better profitability, resulting in a collective improvement in gross margins by 2.5%. 

•Analyzed business drivers such as traffic, orders, conversion rate, pricing trends, marketing and merchandising results and translated them into suggested actions and applicable projects.

•Supported functional teams in the Zalora operating countries with product operations and monitoring  for a range of assortment management features for marketplace sellers in the Seller Center, which is our assortment management platform.

Manager - Commercial/ Product

RedMart

•Worked closely with product designers, software and industrial engineers to build a purchasing system with constraints such as multiple warehouse locations, supplier fill rate, perishability of goods and warehouse space optimization, and customized to FMCG e-commerce business. The purchasing system 

•Improved customer experience by reducing product out-of-stock from 10.5% to 5% 
Performed extensive data analysis to gain consumer insights and identify pain points. Defined appropriate consumer and business metrics and created reports to track consumer behavior. 

•Coordinated cross-functional research activities to reconcile significant variances and refined the forecast model to reflect updated sales and marketing assumptions.

•Developed in-house analytics tools to align execution with planning and saved $3 million through Inventory reduction.

Demand Planning Analyst

Larsen & Toubro

•Worked with the Supply Chain team to drive a best-in-class experience for customers by implementing a new internally developed ERP system. Lead the development of the customer-focused product strategy and vision supported by internal and external analysis.

•Articulated clearly and provided specifications to both internal and/or external parties for new product features within the ERP system

•Assessed needs and opportunities for ERP products through research and feasibility analysis. Managed, gathered, and analyzed competitive intelligence data for product lines.
Participated in product modification, support cost reduction, margin analysis, forecasting, product positioning and pricing strategies

•Implemented a Six-Sigma project using Theory of Constraints and Monte-Carlo simulation techniques to reduce improper distribution of products in the supply chain that resulted in savings of $1 million.

Senior Engineer

I am a Product Professional over 12 years of experience in the e-commerce industry, currently working at Dress for Less, a leading online fashion retailer. My role involves identifying and pursuing new opportunities for growth, expansion, and partnership, leveraging my product management and data analysis skills.

Previously, I led product teams at Wayfair, Delivery Hero, and Alibaba, where I developed and launched innovative products and features that improved customer experience, operational efficiency, and business performance. Some of my achievements include implementing a directed putaway system that increased warehouse productivity by 30%, developing an assortment management platform that reduced out of stock by 43%, and optimizing search and personalization algorithms that enhanced customer satisfaction and retention. I have a strong background in supply chain management, catalog management, integration, and analytics, and I am always eager to learn new technologies and tools that can help me solve complex problems and create value for customers and stakeholders.

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