AdCandid

At AdCandid, we harness the power of data-driven strategies to deliver unparalleled results for our clients. Join me on a journey of innovation and success as we redefine the future of digital advertising together. Connect with me to explore how AdCandid can transform your brand's advertising objectives into reality.

As CEO of AdCandid, I oversee the following key responsibilities:
* Crafting innovative strategic plans and policies to uphold and realize our vision.
* Leading the company's global business development and strategic partnerships.
* Cultivating a high-performing team characterized by strong leadership and a sense of ownership.
* Contributing to the establishment of our core values, vision, mission, and market positioning.
* Supervising operations across all departments to ensure efficiency and optimization.
* Setting both long-term organizational goals and individual development objectives for our team members.

Co-Founder and CEO

Rocket Lab | Mobile App Growth

Managing Director APAC | Mobile App Growth at Qualitative Scale

Kivi | Connected TV

Managing Director - APAC | CTV & Programmatic

ClearPier

Build and nourish a competent team of Sales, Operations, Marketing and Analytics.
Develop business across Mobile Programmatic & Affiliate
Manage relationships with Agencies & Top Tier Advertisers & Publishers
Represent ClearPier well in the SEA & India regions.

Country Manager

Headway Digital - Marketing powered by Technology

I'm on a mission to introduce and expand Headway to the South and East Asian markets. Headway, with its successful track record across American, European markets - is aiming to work more closely within Asia market - where its core focus is to deliver unmatchable quality and innovative solutions based on data led marketing expertise to advertisers and partners.

I'm in charge of the Business Development for 

Smadex - a unique mobile first DSP that can offer you complete transaprency and performance. Self served as well as managed. Truly data driven and equipped with the best in class inventory sources. Compatable with Video, Audio, Native, Richmedia as well as all the standard ad units. If you are looking for a sustainable and long term marketing platform for your brand or app, Smadex should be your first choice. 

Mobrain - a reputed affiliate offering that has been in the markets for more than 5 years. Mobrain delivers app growth solutions to clients across all continents.

Director of Sales - SEA & INDIA

MobCo Media

Head of APAC

Mobco is a smart company that has been consistently performing in the Mobile User Acquisition area since 2013. The team is known for its expertise in the industry. By Q4 16, the company has opened its Video advertising department, where we aim to create  a quality focused Video advertising opportunity for every publisher as well as advertiser.  As Head of Business Development, I lead the following business initiatives. 

<> Work with the world's best brands in order to help them acquire relevant users. I speak to world's best Mobile Marketing managers, UA team leads and Business Developers to exchange what Mobco offers  uniquely and get them onboard.

Head of Business Development - APAC

crobo

Crobo is a Berlin based Mobile Advertising Network that delivers excellent results to advertisers and publishers on a performance based partnership. We are specialists of delivering quality leads that in turn provide higher retention rates, ROI and LTV.  I work to achieve the following goals.

Head the company in India with various activities leading to acquisition of new clients for our product and services.

Implement various sales and marketing initiatives, product demonstrations and customer follow-up activities.

Develop supply side, create content partnerships and expand the company's core business model in the country.

Director of Sales and Operations APAC

Yelohi

I was laid off from Adadyn as the company went into a retrenchment mode. This was an experimental initiative and set off to start an affiliate marketing company. From getting the logo designed to website developed, integrating with an analytical platform to MMPs, everything was done in a month's time. Onboarded clients, however incoming payments got delayed and the company ended up in a financial crisis. Finally, I had to drop the ball and exit this company. Sold this company to a friend, who then took it off from there on. 

[Update: this company got shut down in 2022.]

Founder

Adadyn

[-] Spearhead new strategic partnerships on the supply, demand and data dimensions for Adadyn's programmatic advertising desk and manage the overall partner relationship, including: business planning, onboarding, technical integrations, and all operations necessary to profitably retain, grow and service the partners.

[-] Supported the managed advertisers’ on-boarding with technical inputs on data feed capturing, user tracking and conversion tracking implementations and necessary documentations.

[-] Created on-boarding documentations, process flows and technical support documentations etc in order to smoothly on board the partners into the platform on the Display and Mobile fronts and helped in connecting with large scale Media Supply from Ad Exchanges, Networks and Publishers 

[-] Spoke to Advertisers via emails, calls and specifically created documentations for easy integration of feed data, user tracking, as well as conversion tracking. Created API docs for Adadyn platform that aimed at a smooth on-boarding of managed advertisers onto the platform.

[-] Led the company's mobile demand side partnerships with top ad networks, running ad-hoc integrations and day to day account management. Dealt with Fixed CPM deals, Revenue share deals as well as CPA models.

Sr Manager: Product Partnerships

Vserv.mobi

[-] Product Management ----------|
Worked as a product owner for various platform enhancements, for example Insertion Order tool, Campaign bulk uploader, Publisher payment tally integrations, role-specific automated MIS reporting, CTR auto alert, Conversion ratio analyzer, Market App Upgrade tracker, Hierarchy based Platform access etc. These products were conceptualized, mock-up designed illustrated to the development teams. Conducted product demos.

[-] Account Management ----------|
Manager of demand and supply side accounts that operated with Vserv. Facilitated integrations with more than 50 ad networks across the globe. Managed their account with day to day revenue tracking, performance monitoring and technical support requirements. Some of the major networks here include InMobi, Buzzcity, Mobfox, Mojiva, Leadbolt, Jumptap, Mobclix, Airpush, Hunt Mobile, Adfonic and another 25 more. 

[-] Performance Tracking Support Management ----------|
One-point contact for advertisers for performance tracking integrations, testing and post campaign analysis. Vserv’s conversion tracking technology was demoed and marketed to app developers and assisted many app marketers across the globe to successfully integrate their Apps with Vserv’s tracking SDKs.

[-] Third Party Platforms – Integration and Management ----------|
Served as Vserv’s technical contact for various third party tracking platforms such as Hasoffers, Ad-x, Flurry, Ad2C, Appflood, Kochava, PartyTrack etc. Helped various advertisers to create tracking URLs through these platforms and test the tracking set up and approve the campaign-wise integrations.

[-] Product Operations – Leading a team of product operations executives ----------|
the team handles various product management tasks, such as reporting management, user access set up and access management, documentations on various new products and operations, work flow developments, training operations teams on new functionalities and enhancements etc.

Product Manager

* Mobile Advertising Pioneer: Embarked on a journey in mobile advertising since its inception, contributing to its development and advancement.
* Diverse Advertising Proficiency: Skilled in various advertising facets like copywriting and visualization, elevating the impact of campaigns.
* Extensive Corporate Tenure: Held pivotal roles across Operations, Sales, Business Development, and country leadership in leading firms, driving organizational success.
* Collaborative Professional: Recognized for fostering strong connections and valuing professional relationships, promoting teamwork and collaboration.
* Passionate Music Enthusiast: Beyond the boardroom, dedicated to music as a member of a band, known as Daddy’s Troupe

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