Santiago Tacoronte's Linkedin Analytics

I was born on the small island of Gran Canaria, Spain, surrounded by beauty and warmth. However, by the age of 32, I faced a seemingly hopeless future. Despite my energy and motivation, my career and personal life stagnated. I explored various entrepreneurial ventures and consultancy roles, but each attempt failed. One day, I met a lifelong friend at a funeral. She was an air hostess in Dubai and asked me if I was ready for a change. I made the bold decision to move to Dubai with nothing but determination. I relied on my friend's generosity for accommodation for six months until I secured a job. I ended up working for the same airline. One morning, a colleague invited me for coffee, and he pulled a book from his bag to gift me: "The 4-Hour Workweek" by Tim Ferriss. It was indeed a life-changing experience. Many of the struggles I had faced throughout my life were depicted in the book, along with solutions to overcome them! My boss, Veena, recognized my potential and encouraged me to harness my true capabilities. Her guidance taught me to focus and balance my efforts, leading to genuine productivity. Within two years, I advanced to Senior Manager at Virgin. Today, I lead an innovative team at a large company specializing in data, AI, and productivity optimization. I have launched courses that have attracted over 30,000 students, engaged in public speaking, and owned a vacation rental business in the Canary Islands. Additionally, I spend time with my family and mentor young talent. I am not unique or exceptionally bright, but I have discovered how to frame problems, find the (real) job to be done, and establish clear, easily understandable, and aligned strategies. 𝗩𝗮𝗹𝘂𝗲𝘀 1. Passion: for things that I love and that give me lots of energy. 2. Authentic: Be yourself; that's your edge. 3. Caring: consider others and act with kindness. 4. Curious: stay open to constant change and new experiences. 𝐊𝐞𝐲 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬 - Engineered Mondelez International's Data and Analytics and AI strategy in Europe, fueling a +20% share value growth within two years. - Revolutionized Phillip Morris' consumer journey, converting 10 million smokers to safer alternatives. - Co-piloted Virgin Mobile's market entry in the UAE, swiftly capturing significant market share. -Innovated a $2M annual revenue channel for Fly Dubai. - Authored the GIDAR analytics methodology, - Published courses enrolling 30,000+ students.