Santo Criscuolo

UnboundB2B

Spearheading global expansion and complete overhaul of sales operations, transforming a nascent international presence into a high-performing global team.

SVP Global Strategy & Client Solutions (Fractional)

Collective[i]

Transformed the sales organization to reflect post-pandemic buying trends and formulated a go-to-market strategy focused on AI-trained applications for optimized revenue. My leadership ensured strong engagements with key clients across diverse sectors, enhancing revenue and satisfaction while achieving operational targets.

SVP Sales & AI Strategy

New Engen, Inc.

Recruited to accelerate growth to position company for new funding round. Quickly promoted to drive marketing and client strategy in addition to sales, with emphasis on driving net new revenue and elevating the New Engen brand.

SVP, Growth

Recruited to improve financial health, operational efficiency, and growth potential to attract Private Equity interest. Accountable for strategic sales direction and hands-on tactical execution to revitalize net new revenue growth and customer retention.

VP, STRATEGY, SALES & BUSINESS DEVELOPMENT

Amplero

Brought on board to build global sales and business development teams supporting market launch with emphasis on process, roadmaps, and focused efforts to scale for revenue growth. Recruited away before product integration could be operationalized and streamlined.

VP, STRATEGY & DIGITAL TRANSFORMATION

Adobe Systems, Inc.

Led Sales for Primetime TV Media Management in the Americas, a startup business product for a new premium video yield optimization, management, and monetization platform. Developed go-to-market sales strategy to secure annual agreements. Served as subject matter expert for Media & Entertainment Marketing Cloud team to ensure better alignment with market demand/needs, and product marketing and sales.

ENTERPRISE SALES & BUSINESS DEVELOPMENT LEAD | TV MEDIA MANAGEMENT

United Online, Inc

SVP, Media Group, Sales & Business Development (2010-2015)
VP, Performance Group & Adcurate Sales, West Region (2007-2010)
Director, Wholesales, (Jan 2007-June, 2007)
Recruited to lead wholesale distribution channel and team. Received fast track promotion to direct development of new go-to-market strategy including inventory management, pricing and technology updates. Promoted again to lead all aspects of sales and operations for display, mobile and search advertising channels and partnerships.

SVP, MEDIA GROUP, SALES & BUSINESS DEVELOPMENT

Microsoft Corporation

Led MSN regional field sales team of Account Executives and Account Managers. Grew revenues by nearly 4x in four years. Led negotiations of eight figure agreements, managed customer relationships with Top 100 brands and leading ad agencies. Selected by peers to lead West Coast Field Sales MSN.com Home Page pricing driving 3x pricing increase in less than a year. Recognized as United States wireless subject matter expert and developed solutions sold throughout the country by the rest of the MSN team.

DISTRICT MANAGER | MOBILE VERTICAL TEAM LEAD

Onvia

Played key role in developing data driven advertising line of business for first-ever North American small business portal/series A start-up through initial public offering. Led development of channel partnership evaluation, selection and deployment; GTM sales strategy, sales org structure, compensation plan, recruiting, training and day to day management of Account Executives, Account Managers and Sales Planners.

Managing Director

As the Global SVP of Strategy & Client Solutions at Unbound B2B, I serve a team of account directors who partner closely with clients to develop comprehensive go-to-market strategies. Our proprietary demand generation solutions are designed to invigorate sales pipelines, accelerate deal velocity, fuel growth, bridge the marketing-sales divide, and enable data-driven alignment between marketing and finance for better ROI visibility.

SVP Client Development

Collective[i] has amassed one of the world’s largest networks capturing data around B2B sales activities. Using artificial intelligence and predictive analytics, Collective[i] merges client CRM and other relevant sources of data into our network to generate intelligence used by the world’s leading sales organization to generate revenue, streamline/automate non-revenue producing activities, and enable enterprises to be customer centric and data driven. Our patent-pending technology and applications designed for sales managers, operators and professionals are essential to the modern sales force.

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