Plan Creatively  - Coaching for working moms

Moms often struggle to manage the high demands of parenthood with their career, and this challenge has only been exacerbated by the recent global pandemic. With more working mothers of all stages feeling overwhelmed, an increasing number are putting their professional goals on the back burner. 

Career coaching can help individuals and organizations to take pro-active action to help engage mothers through this life transition while building resilience and cultivate high-performance. Our program helps women find the confidence to succeed both at work and home, while improving communication. As a result, working moms feel more supported, engaged and valued, in order to perform at their best.

Additionally, I provide contract coaching for BetterUp, Randstad, Spring Health and with clients from Wal-Mart, SalesForce, IBM, UPS, Accenture, and more.

Career Coach for Working Moms

-Aligned the APAC region’s communication across the organization to ensure the internal and external messaging were in sync, while streamlining communication channels.  
- Improved employee engagement by developing new content formats and increased communication touch points during a pandemic. 
- Increased thoughtful executive leadership communication, including messages on diversity, to a wider audience in order to develop an open and trusting environment.

Asia Pacific Head of Employee Communication

The American Club Singapore

- Managed all content for a member owned social club, including marketing 6 F&B outlets, 4 sports and recreation areas, 2 retail stores, spa, and a children’s area in channels covering segmented eDMs, magazine, website, LCD screens, e-SMS, posters and fliers.
- Developed and executed a communication and change management strategy for a $65 million redevelopment project to update 90% of the Clubhouse, including changing the master logo and new branding for the majority of outlets.
- Created new strategies and programs for member engagement across the various departments, including events from a cocktail tasting series, family backyard BBQ, a logo launch, and a yearlong 70th birthday campaign. 
- Grew the team to include 3 managers, 2 executives and 3 graphic designers.

Director, Marketing, Communications and Member Engagement

MADE Creative Ltd

Director of Marketing Strategy

Branded Ltd

¬	Produced, curated, recruited, and programmed top level speakers for the 3 day event All That Matters, covering digital, gaming,  and marketing. 
¬	Managed on the ground speaking arrangements for over 150 speakers, including CEOs, CMOs, celebrities and talent across music, sport, digital and marketing industries.

Head of Content- All That Matters

CASBAA

* Designs and executes marketing and communications strategies for a regional industry association, including the promotion of events and programs, publications, and membership services to professionals in the media, technology and telecommunications sectors.
* Oversees the ongoing modernization of the association’s traditional and digital engagement channels in order to deliver enhanced services to media savvy members and better communicate the organization’s value and stance to external stakeholders – which has resulted in a 50% increase in online views via social media.
* Leads efforts to strengthen member relationships and increase member retention via enriched strategic communication and interaction with members, while driving internal improvements in technology and staff.

Director, Member Relations and Marketing

District of Columbia Public Schools (DCPS)

* Envisioned, designed and initiated an arts education policy planning process for the District of Columbia, engaging a variety of constituents 
* Established conditions to share internal curricular documents to assist organizations in creating programs that directly support student achievement. 
* Created numerous arts partnership between schools with community partners and increased partnerships, communicated the districts arts vision to funders and donors

Community Partnerships, Arts & Music Specialist

Stages of Learning

* Cultivated new business opportunities for arts education provider through the streamlining and strengthening of marketing and core services, resulting in 56% growth in the number of programs in local schools.
* Managed program planning and timelines with schools and teaching artists via in-person meetings and web-based scheduling to maximize program capacity during period of growth while maintaining educational quality.
* Supervised teaching artists’ work in schools and presided over ongoing selection, training and evaluation process of teaching artists designed to ensure program excellence and effectiveness.
* Promoted to Chief Executive Officer to oversee the integration of Stages of Learning with a partner arts organization following a merger.
* Generated variable revenue streams from grants and contracts to augment program operations in a climate of economic uncertainty.
* Built relationships and alliances with key department staff and elected officials in the City of New York, members of the arts-in-education community, and corporate and philanthropic funders to create a support network for the organization.

Chief Executive Officer/Director of Programs

Various Non Profit organizations

Program Consultant, DC Collaborative 
Special Events and External Affairs, Salvadori Center
Marketing and Public Relations, Livable Places
Events Consultant, Urban Insight 

Corporate Sponsorship and Fund Raising, including Advisement and execution for fund-raising and awareness campaigns.Marketing and Public Relations, Press Relations, Brand Development, Community Outreach, Event Planning

Consultant

American Chamber of Commerce in HK

* Designed and implemented a membership overhaul, including new categories, a retention and recruitment program and motivating leadership, volunteers and staff, to grow the Chamber’s members.
* Continually searching out and building relationships with new community partners for member benefits, sponsorship, and build the AmCham brand, balancing the needs of our corporate members with local business and NGOs.
* Raised funds and vetted community outreach recipients for donations as the liaison for the AmCham Charitable Foundation. 
* Creatively collaborated with vendors to custom build a CRM system and train staff on effective new processes, using the database to implement new technology focused process for efficiency.
* Directed a capital campaign of $700,000 HKD for office renovation, and managed the AmCham Ball, the largest networking Ball in Hong Kong, for a sold out crowd of 900 business leaders, raising $1.5 million HKD

Membership Relations

I've managed organizations and departments, leading programs, producing events and creating marketing and communications strategy and messaging across the globe, before following my passion to develop people. 

I started my business, Plan Creatively, to help working moms find the passion for their careers while gracefully managing family and work so they can take care of themselves. 

I am a certified executive coach, a naturally good listener and a mother of two. I develop each woman's vision of a successful working mother at home, at work and for herself- and making that vision a reality with individual, corporate and community coaching programs.

Read some of my published articles on Fast Company here https://www.fastcompany.com/90735415/helping-overextended-moms-stay-in-the-workforce-and-thrive?partner=rss&utm_source=rss&utm_medium=feed&utm_campaign=rss+fastcompany&utm_content=rss

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