habeshaview

Social Media Manager

Drop of Water

"Do you still work on social media and content writing?" were her exact words.

"Yeah...

"There is a company that is looking for a social media manager/content writer. If you are up for it, send a sample."

A local NGO? Never taught I would find myself here honestly.

But it is a place where I tested my social media management skills. Not only that, I got to work on:
-Writing quarterly blogs
-Telling stories through content
-Preparing social media calendar
-Defining a company's tone of voice
-Company page profile optimization
-Analyzing monthly content performance
-Creating a content strategy from scratch
-Writing and designing the very first newsletter
-Creating specific Canva designs using brand colors
-Posting content 5x/week on LinkedIn and Facebook
-Effective social media management for a social enterprise
-Improving the follower and engagement on LinkedIn and Facebook

I not only upskilled since September but I was confident in my social media management skills.

Content Writer

Upwork

I got my first international client with a skill I wanted to be good at but had ZERO experience in.

If this is not luck, I don't know what is.

But my intention was, "I want to look for a writing skill that doesn't involve Canva, image, or video."

That was why I shifted to blog writing.

Here's how it went:

Before I applied, I wrote some 300 word mock sample on fashion.

When my samples got approved, I felt like I got paid.

I wrote words like I have never written before. And I learned:
-Copywriting
-Editing blogs
-Improving readability score
-Keyword research and placement
-Researching topics I had no idea about
-Specifying blog topics for a targeted reach
-Simplifying complicated topics into beginner friendly
-Writing different formats (How to's, Listicles, comparisons, and step-by-step guides)

The Result?
-100+ blogs written in 4 months
-Both first and a long-term client
-Shifted from passive writing to active writing
-Cut writing time in half (From 4 hours for a 500 word blog to 2 hours)
-Went from being clueless about content writing to having experience in blogs and social media in 7 months.

Then I said "I don't think I need to tell people that I graduated with Civil Engineering anymore."

Sfra HR development

"Should I just send a cold DM to a founder I find on LinkedIn and find out what happens?" And I did!

Then I got a reply I never expected.

It was not only just a success but  it also handed me another client through referral after 5 months.

Sat down for a coffee and phew...

Trying to pitch a service you learned on YouTube is NERVEWRACKING.

And worse I didn't have any experience to back it up.

But I really wanted to practice social media copy, Canva designing, and research.

I was upfront about what I can do. And mentioned clearly that I am a beginner but I would like to try different approaches.

Agreed to do social media content for 3 months for FREE (Almost)

This one reply helped me:
-Improve my research skills from Google search to using Keyword tools
-Craft better headlines (From generic to specific)
-Understand new topics (Human Resource consulting)
-Upgrade my Canva designing skills and
-Practice social media copywriting

I had ZERO content/social media experience in the HR consulting industry. But in these 3 months I learned;
-The HR department is often undervalued and addressing it on social media is a good start
-Most companies worry about recruiting more than retention
-File/database organization keeps the work flow. (We highlighted the before and after of a client)

I didn't know what these 3 months meant at that moment but It definitely paved my career as a content writer.

And I was able to confidently say that "I am a content writer."

Content Writer 

Do you find it challenging to post consistent content on your blog or social media accounts? Or Are you looking for content ideas?

As a business owner, you might feel overwhelmed by the idea of:

-Putting out consistent content
-Coming up with content ideas
-Finding your target audience
-Having an idea of what to post, but don't know where to start
-Deciding on content format and schedule
-Optimizing your profile for a better reach

If you answered yes to any of the above questions, I can help you.

💡Here's what I can help you with as a Content Writer:

-Content strategy for your LinkedIn content 
-Content Ideas and formats to see what's working well for you
-Optimizing your LinkedIn and Instagram profile
-Blog content including topic research and keyword research

Niches I have worked in as a Blog Writer:
-Health
-Fashion
-Beauty and Skincare
-Cryptocurrency
-Digital Marketing
-Home Improvement and Restoration
-Personal Development
-Food
-Travel
-Human Resource

Although, I have written in various niches, here are my preferred niches

-Beauty and Skincare
-Fashion
-Health
-SaaS
-Personal development

Do you feel like you need an online presence and don't know where to start?
👉DM for a free consultation

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