Syfer Design, LLC

Senior Marketing Manager

Greenly | Certified B Corp

Drove substantial revenue growth by implementing innovative marketing strategies 
• Elevated Greenly’s brand visibility through strategic partnerships and high-impact marketing campaigns, leading to increased in brand recognition
• Implemented data-driven customer engagement initiatives, resulting in an increase in customer satisfaction and loyalty
• Led the company’s digital transformation efforts, optimizing online presence and e-commerce capabilities
• Built and lead a high-performing marketing team, fostering a culture of collaboration and innovation that consistently delivered exceptional results
• Conducted in-depth market research and analysis, enabling data-driven decision-making and the identification of emerging trends for future growth opportunities
• Led the development and execution of strategic field marketing plans to
drive brand awareness and lead generation in designated geographic regions
• Managed a cross-functional team of marketing professionals, including field
marketing specialists and event coordinators, to achieve campaign objectives
• Collaborated with sales teams to align marketing efforts with sales goals, resulting in a 15% increase in qualified leads and a 10% boost in revenue
• Exceed attendance and engagement targets by planning and executing
regional events, trade shows, and promotions
• Effectively managed communications with PR agency, coordinated quality content
and thought leadership pieces
• Implemented strategies to drive substantial growth in social media statistics
across all channels, enhancing our brand’s online presence and engagement
with our audience
• Developed and execute a comprehensive social media strategy that aligns with
overall marketing and business objectives

Marketing Manager - North America

Global Strategic Marketing

Dallas Pets Alive!

• Coordinating multiple social media channels independently
• Reviewing and organizing alternative fundraising options outside of social media and implemented them
• Collecting data and metrics to better target social media engagements for individual channels
• Working with internal stakeholders and created permanent relationships
• Researching emerging trends and report those to leadership
• Communicating with leadership and board members effectively, in high pressure situations
• Organizing calendars and maintained data spreadsheets
• Facilitating trainings with newly added volunteer members
• Enhancing digital platforms by executing specific targets/ goals
• Creating lasting relationships with volunteers and staff members

Social Media Marketing Director

As a seasoned marketing professional with over 6 years of global strategic marketing experience, including roles at PwC and Dallas Pets Alive!, I previously served as the Marketing Lead for North America at Greenly, a certified B Corp and leading carbon account platform. 

Leveraging my social media expertise, I crafted engaging campaigns to promote sustainability and strengthen market share. Now, as I move forward, my creative, collaborative, and data-driven approach remains dedicated to making a positive difference in the world through impactful marketing endeavors.

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