Plentific

Plentific is pioneering real-time property operations for real world impact. 

Our end-to-end solution seamlessly connects owners, operators, service providers, and tenants on a single platform, making operations simpler, faster and more efficient. By working with clients to streamline operations, unlock revenue, increase tenant satisfaction and remain compliant, Plentific empowers clients with data-driven insights that drive action. 

Plentific is dedicated to building stronger communities where people can thrive through its growing network of 1 million+ properties and 20,000 service providers worldwide.

Global Head of Growth Marketing

Exit Five

The leading community for B2B marketing professionals. Thousands of B2B marketers jump into the Exit Five™ Community daily to share tactical advice, give and receive feedback, and exchange ideas about what’s working in marketing today. Now 3,500+ members.

Member

Deliveroo

Deliveroo is an award-winning delivery service with over 170,000 best-loved restaurants and grocery partners, as well as 180,000 riders to provide the best food delivery experience in the world.

At Deliveroo we're building the definitive online food company, transforming the way the world eats by making hyper-local food more convenient and accessible. We obsess about building the future of food whilst using our network as a force for good.

Global B2B Senior Acquisition Marketing Manager

SiteMinder

Representing the EMEA, AMER and ASIA regions in the formulation of regional marketing within the global vision and broader commercial strategy and leading a team of 5 marketers based in different locations.

Senior Regional Marketing Manager - EMEA, AMER & ASIA

Representing the EMEA region in the formulation of regional marketing within the global vision and broader commercial strategy. 

• Built, trained, and developed a results-driven and committed team (in London office) to present company’s services/solutions across EMEA (France, Spain, Germany, UK, Ireland, and Portugal). 
• Defined and successfully achieved regional targets in opportunity creation (MQL) and at performance level (SQL) down the funnel (Sale Won). 
• Increased traffic onto the websites and sales channels by executing media buy and email strategy. 
• Executed demand generation tactics to nurture key prospects and attract/convert the leads into sales opportunities.

Regional Marketing Manager EMEA, Demand Generation

Responsible for implementation, optimisation and analysis of B2B marketing campaigns with a digital media focus in EMEA and Brazil.


• Field marketing: Responsible for the regional digital strategies, market analysis and field marketing for EMEA. Developing, implementing and driving SiteMinder’s EMEA marketing strategy and activities.
• Demand generation: Driving database acquisition, TOFU leads and MQLs through paid content and other online activities.
• Project Management: Preparation of marketing actions, communication and key liaison with the VP of Sales, Regional Sales Managers and product team.
• Customer Marketing: Planning and execution of customer marketing campaigns mainly focused on upgrades. Identifying those customers with a good story to share as part of our collection of regional case studies.
• Marketing Communications: Key liaisons with PR agencies and media. Research, support and execute external advertising and implementation of effective media buy and eDM strategy to drive traffic onto the brand website and sales channels.

Digital & Customer Marketing Manager - EMEA & Brazil

Responsible for implementation, optimisation and analysis of B2B marketing campaigns with a digital media focus.

• Demand gen: Driving database acquisition, TOFU leads and MQLs through paid content and other online activities.
• Affiliate marketing & third party publications: Identify, recruit and cultivate new and existing affiliate/network relationships across EMEA and Brazil that will expand our reach to new customers, driving incremental business.
• Campaign tracking and management. On top of the execution of global campaigns, planning, execution and monitoring of market-specific campaigns that focused on the unique regional nuances. 
• Stakeholder management: Liaise and influence with teams at a regional and international level to coordinate EMEA projects with the wider international roadmap.
• Managing a varied selection of events such us tradeshows, webinars, seminars or executive breakfasts. Responsible for communications, campaign tracking, and on-stand team management.

Digital Marketing Manager, EMEA

SiteMinder is an award-winning online distribution company, whose products are used and trusted by more than 35,000 properties in over 160 countries. SiteMinder operates a unique no contract, commission free model that provides accommodation providers with the ultimate seal of approval in product confidence.

• Key liaisons with regional sales managers, BDMs, corporate marketing, PR and another internal team to ensure strategy alignment and consistent messaging.
• Plan and execution of demand generation, visibility programs and lead nurturing programs including events, seminars, email campaigns, webinars, case studies and advertising to produce high quality leads from known to SQL while operating within budget (Marketo and Salesforce CRM).
• Work with the in-house design team and third party suppliers to create the official collateral of SiteMinder’s portfolio of products and ad hoc materials such banners, print adverts, email templates, flyers, and brochures. Dealing with material providers, negotiating prices and follow-up orders.
• Increase brand awareness, market leadership, and customer adoption in EMEA market, Southern Europe.
• Arranging a varied selection of events such us tradeshows, webinars, seminars or executive breakfasts. Responsible for communications, campaign tracking, and on-stand team management.

Marketing Executive -  Southern Europe

Confederation of Tourism & Hospitality

The Confederation of Tourism and Hospitality (CTH) is an Ofqual regulated UK educational awarding body offering leading professional qualifications to Universities and Colleges around the world. 

•	Digital Media Management, analysis and planning, search for relevant information sources, and online content selection and approval.
•	KPI’s analysis and control (cthawards.com, CTH Members, FB, Twitter).
•	Management of CTH external communications: CRM, Newsletters and E-mailing. 
•	 Account management and monitoring of approved teaching centres 
•	Development of the network of CTH’s accredited centres within the UK and internationally via a close co-operation with regional representatives.
•	Managing and promoting new product launches and events.
•	Developing and maintaining a portfolio of CTH official promotional material.

Marketing Manager

Marketing Officer

Alibey Accesorios

Alibey Accesorios is a Spanish Accessories Company with a production of more than 400 pieces per season and a 30% of exported manufacture. The company is divided into two main departments: Brand products “Alibey” and Accessories Supply for big retails chains.

•	Samples selection and product development
•	Daily and direct contact with Design and Purchase divisions of clients from big retail chains such as Inditex, El Corte Inglés, Cortefiel Group or Pepe Jeans.
•	Monitoring and follow-up of products orders, from de production process up to the final delivery of the product.
•	Control and coordination of the production process with factories in Asia; mainly in China.
•	Sales tracking and follow up.

Client Development

Comisión Española de Ayuda al Refugiado (C.E.A.R)

The Spanish Commission for Refugee Aid (CEAR) is an NGO based on voluntary action, humanitarian principles, independence and pluralism. CEAR goal is to work with citizens to defend the right of asylum.

• Reception and contact with people from foreign countries and report drafting.
• Legal assistance to Lawyers and Social Workers providing information on steps to be followed by applicants for legal recognition.

Internship. Nationality Law

Versatile marketer with a positive nature, highly motivated and problem-solving professional with 10+ years of experience in marketing roles and a solid academic background. Proven track record of achieving targets within tight deadlines, combining campaign successes and driving growth to continually meet and exceed the needs of the business.

A keen sense of responsibility and commitment and as well as an excellent team player and cross-collaborator. Excellent research and analytical skills, focused and driven, I display initiative, and high energy, and I am always an effective communicator. 

Highly adaptable, I see every project as an exciting new challenge and opportunity to develop new and existing skills.

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