Sara Croft's Linkedin Analytics

I help startups grow. About Five Four: It’s thrilling to see founders take their vision of the impossible and the unknown and make it real and true. It requires audacity that, with the right steps and resources, turns into ingenuity. At the turn of the century, yesterday’s founders could build products, secure capital, and reach exponential growth in an equalized playing field. The market wasn’t saturated, talent was affordable, and capital was accessible. Today, the path to product-market fit isn’t as clear cut. Founders need experienced talent to navigate increasingly complex product and go-to-market strategies. They need to be capital efficient and yet take a portfolio of bets to identify the best path for growth. As advisors and mentors to founders across a variety of verticals, we get product and growth. We’ve seen when things go well and when mistakes were made. We know how to play off the same sheet music and how to improvise. You see beyond the world we live in. And at Five Four, we see you.