Sarah Baldwin

General Manager Marketing & eCommerce

Petspiration Group

General Manager for Australia and New Zealand driving strategy and delivering profitable growth, managing separate teams across:
* Marketing: Media & PR, Loyalty & Activation, Retail VM and instore comms
* Digital & social media communication 
* eCommerce marketing and content teams across 10+ omni and pure play sites.
* eCommerce system, project and in house dev teams.
* Customer Experience and Service teams.
Accountable for P&L omni channel delivery.

General Manager Marketing, eCommerce & CX

General Manager Accountable for leading multiple teams across:
* Media & PR
* Loyalty & Activation
* Digital & social communication 
* eCommerce team Australia
* eCommerce team New Zealand

DiSeb Group

Winner Coles Supplier of the Year 2021 for Fresh Convenience.
Winner Canstar Blue Best Fresh Pasta 2021.

Leading Marketing and Sales B2C and B2B initiatives for FMCG manufacturing company. 
Providing consumer insights and product innovation funnels to support client brand strategies. 
Delivering multi faceted projects to achieve growth and profit targets.
Responsible for customer negotiations and P&L delivery.

General Manager Commercial

The Kraft Heinz Company

Responsible for Infant, Cheese and Frozen Categories.
Managing 3 distinct teams, with Senior Brand Managers as direct reports. I led the creation of strategic short term and long term plans, executed targeted digital communication plans and delivering innovation and NPD pipelines across the different brands within each category.

Marketing Director Infant, Cheese, and Frozen Categories

General Mills

Responsible for the total brand management and P&L accountability for Old El Paso Mexican foods, Pecks and Betty Crocker brands in ANZ.  Delivering superior business results within a global matrix organisation. Supporting and leading transition programs. 

9 direct reports: Management of brand teams for each brand and food design department. 
Pivotal member of sales and marketing senior leadership team building positive culture from within.
Reporting locally to Marketing Director ANZ with dotted line reporting to 2 Regional Brand Directors based in EUAU Head Office Switzerland.

Marketing Manager World Foods

Management of Old El Paso Mexican Foods brand ANZ.
Leader of cross functional business team.
Passionately worked on the establishment of ways of working within matrix organisation.

Marketing Manager Old El Paso

Winner of multiple awards centred around conversion of insights to innovation.
Career highlight winning General Mills Global Marketing Excellence Award and selected to attend the Cannes Lion International Festival of Creativity in Cannes France.

Commercial leadership of chilled meals portfolio across a multitude of brands (branded and private label) and relationships with various retailer customers.

Delivering brand expansion with full accountability and local management of the strategic roadmap. Creating and implementing brand strategies, holistic communication plans, NPD funnel creation and launches. Ready to eat brands included: brand expansion for Latina, Old El Paso, Ready Chef and Pasta Master. Managed and delivered strong innovation for B2B relationships.

Commercial Manager Chilled Meals

Marketing lead on cross functional team charged with the integration of General Mills acquisition of Pasta Master business based in Bendigo.

Develop business and marketing strategies across newly acquired portfolio. Creating NPD funnels, launch plans, and communication plans. Lead marketing contact for retailer engagement during and post integration.

Senior Brand Manager Chilled Meals (Part Time)

Accountable for portfolio management to optimise P&L and growth targets. Delivered strong results via creation of media and communication strategy with flawless execution. Chaired NPD cross functional team to deliver all stages from concept development to on shelf launch.

Senior Brand Manager - Latina (Part Time)

PZ Cussons

Returning from maternity leave. Assumed portfolio management and responsibilities for the Household Cleaning category - managing multiple brands in Australia. Brands included Morning Fresh, Trix and Nilodor.

With additional responsibility for leading the brand strategy in New Zealand across all portfolios of Laundry, Household Cleaning and Personal Care brands for all retailer partners.

Category Marketing Manager

Key responsibilities included:
* Portfolio responsibility for Fabric Care category in both Australia and New Zealand markets.
* Ownership of brand strategy and communication activation across both premium and value brands.
* Leading cross functional business team to deliver all financial and brand metric targets both in the current financial year and rolling long range plans.

Lifeglo Pty Ltd

National Operations Manager

Berri Ltd

Senior Brand Manager - Berri Brand

Brand Manager - Non Advertised brand & water ice

Swatch Group

Experience of a life time. 
Swatch was the official timekeeper for the Sydney 2000 Olympic and Paralympic Games. 
Liaison between global marketing and local management and the Sydney Organising Committee for the Olympic Games (SOCOG).

Product Manager - Swatch and Flik Flak Brands

K.L.Ballantyne Pty Ltd

Sales and Marketing Co-Ordinator Confectionery Division

Highly motivated marketing leader with a strong background and current focus on meeting the needs of both the  consumer and shopper.  Passionate about building and leading strong teams; who are inspired by vision and strategy; working together to deliver future facing brands. A proven track record of delivering commercial results across categories within FMCG.

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