Right Way Medical

Marketing Manager

Marketing Specialist

Dress for Success Columbus

Dress for Success Volunteer

YES! Columbus

Board Member | Member At Large

Delta Zeta Sorority

Advisor for Vice President Of Membership - Volunteer

National Recruitment Committee - Volunteer

Signature Control Systems, LLC

TIBA Parking

Naked Lime

• Promoted to client facing team as integrated media strategist
• Build relationships with customers by creating cohesive digital advertising, search engine optimization (SEO), social media and reputation management strategy based on client needs and goals
• Increase revenue and business units for new client data base
• 96.2% client & unit retention; company YTD average 94%
• Manage advertising spend within 1% of monthly approved budgets; company standard 5%
• Delegate & manage tasks to tactical team to streamline efficiency & company processes 
• Build trust with clients by presenting results via PowerPoint, Excel, webcam, face-to-face & PowerMaps
• Mentor to new hire through 12 week training process
• Managed three Naked Lime Corporate advertising accounts while strategist was on maternity leave

Digital Marketing Specialist

• Executed 100% tasks on or before due date in SEO, digital advertising & reputation management
• Increased number of completed tasks per month by an additional 115% 
• Developed efficiency and digital advertising knowledge by leading workshops & classes
• Strengthen client digital reputation by responding to reviews and claiming local listings
• Audited accounts & advised account lead of corrections and strategy options
• Developed brand recognition on over 13 social media accounts including Facebook, Twitter, Google+, Pinterest, and Instagram

Digital Marketing Analyst

• Increased market share by pitching budget increases and new products
• Created competitor analysis to produce reports & budget projections
• Maintained 100% customer retention by optimizing account strength & planned long term development
• Listened to client needs and lead strategy conversations to set and reach SMART goals 
• Individualized paid search strategy by establishing unique text ads, display ads, remarketing ads                  
• Managed 14 accounts including Google, Youtube, Bing, Facebook & Twitter budgets

Digital Advertising Specialist

Ohio University Housing and Residence Life

- Create content calendars for Twitter, Facebook, Instagram, Snapchat and YouTube 
- Collaborate with graphic designers and marketing team to produce engaging content
- Lead weekly meetings to create campaigns and script promotional videos
- Track analytics weekly on independently developed document
- Increased following on Twitter 37.7%, Facebook 14.07%, Instagram 396% in one year

Social Media Manager

- One of three students leading 75 campus tour guides
- Interview, hire and train new tour guides
- Host monthly team meetings with co-coordinators
- Act as liaison between professional staff and student staff
- Educate prospective students and parents
- Check in families upon arrival to campus

Tour Guide Coordinator

- Planed and executed all recruitment events ranging from 3 to 800 attendees 
- Improved retention rates during formal recruitment events
- Educated active members during communication and leadership workshops
- Ended term under budget
- Created and managed team of peers

Vice President of Membership

IGS Energy

- Planned and assisted at events ranging from 75 to 100,000 guests
- Developed database and analysis of competitors 
- Served as photographer and videographer at on-site and off-site events
- Organized and counted inventory 
- Completed assorted projects for members of marketing team
- Collaborated with multiple departments to better complete projects

Marketing and Analytics Intern

The whole is greater than the sum of its’ parts. 

I’m part of a passionate group of men and women who educate and provide infusion and medical supplies across the US at Right Way Medical.

A typical week in my office includes: 

✔️Optimizing paid search campaigns
✔️Turning blank pages into SEO results on our website
✔️Showcasing my team and our solutions on various social media platforms 
✔️Training & on boarding customers on Right Track, our asset management platform
✔️Soaking up new information and ideas from those around me
✔️Copious amounts of coffee

I bleed green and white from my four years in Athens, Ohio as an Ohio University Bobcat.


Columbus, OH Native | Millennial Marketer | Detail Enthusiast

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