Sarah Marjoram, MS, RDN, LD, LLC

I bring a deep understanding of foodservice operations and extensive expertise in food science, culinary, health and wellness, and behavioral science to develop business-focused strategies that drive growth for CPG and foodservice brands. With a focus on the psychology behind food and beverage consumer decisions, I translate behavioral insights into strategies that enhance product development and consumer engagement. As a cross-functional leader, I excel in guiding teams through the complexities of new innovation and product launches, ensuring seamless execution from concept to market. My approach integrates market insights with food, health, and consumer behavior trends to deliver actionable solutions that fuel menu innovation, drive consumer loyalty, and create meaningful business impact.

Key Achievements: • Spearheaded successful product launches, positioning brands at the forefront of the wellness movement. • Led regulatory compliance efforts, ensuring products meet industry standards and personalized nutrition needs. • Provided technical guidance on ingredient changes and menu innovation to meet evolving market demands.

Focus Areas: • Product development • Regulatory compliance and personalized solutions. • Business strategy and development • Communications strategy • Strategic advisory services to help brands capitalize on wellness and Food as Medicine trends.

President | Strategic Advisor | Food & Beverage Industry Consultant

GoTo Foods

Focused on leveraging nutrition science, behavior science and regulatory expertise to drive business growth and consumer personalization strategies for a portfolio of 7 multichannel foodservice brands.

• Applied deep knowledge of nutrition science and regulatory compliance to advise on strategic initiatives, enhancing brand loyalty while ensuring adherence to industry standards.
• Streamlined nutrition and regulatory processes across multiple brands, optimizing for efficiency and cross-functional alignment.
• Informed on a comprehensive framework for addressing dietary preferences, allergens, and consumer trends on digital platforms, allowing for greater consumer personalization.
• Guided guest personalization efforts, taking into account lifestyle choices, dietary needs, cultural relevance, and allergens to improve guest experience.

Nutrition and Regulatory Consultant

Jamba

In this role, I lead strategic planning and cross-functional collaboration to drive menu innovation, ensure regulatory compliance, and optimize guest-facing communications for Jamba. Key responsibilities include:

• Menu Innovation: Leading the assessment of ingredient changes and their cross-functional impacts, while representing nutrition and regulatory interests throughout the R&D process. I collaborate with culinary, quality assurance, procurement, and marketing teams to ensure seamless execution during product development.
• Brand Marketing: Overseeing and approving the accuracy and compliance of nutrition information in marketing materials to align with regulatory standards.
• Nutrition and Regulatory Guidance: Providing expert guidance on nutrition and wellness claims, managing nutrition analysis for new menu innovations and ingredient updates, and ensuring the accuracy of external communications regarding nutrition, ingredients, and allergens. I lead data validation efforts and oversee the maintenance of comprehensive nutrition records.
• Strategic Data Management: Developing and implementing strategies for the management and migration of nutrition, ingredient, and allergen data, with a focus on maintaining data integrity and ensuring accurate reporting across the organization. I work closely with cross-functional teams to establish efficient processes for ongoing data management.
• Thought Leadership: Offer strategic insights and thought leadership on the business impacts of nutrition and ingredient projects. I provide expert consultation and advisory services to guide decision-making processes and ensure alignment with broader business objectives.

Menu Innovation and Regulatory Lead

good2grow™

Bridging nutrition science and technical expertise with business strategy to drive product innovation and consumer engagement in the CPG space.

•	Translated cutting-edge nutrition science into actionable business strategies, identifying ingredient and product innovation opportunities that tapped into emerging health trends.
•	Perform nutrition and market research to inform product development.
•	Crafted engaging and educational content for the brand community, enhancing social media presence and positioning in nutrition and wellness.

Nutrition Consultant

Performance-driven Strategic Advisor with extensive experience leveraging expertise in food science, behavioral science, foodservice operations, and communications to drive business growth for CPG, foodservice, and wellness brands. I excel in translating complex nutrition and consumer behavior insights into actionable strategies that fuel innovation, successful product launches, and enhanced consumer engagement. With a passion for food's role in improving lives, I also specialize in developing education and communication strategies that connect brands with consumers, aligning health trends with market demands to create impactful solutions that support wellness and business success.

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