Clozette Group 

- Ideated and designed offline and online branding, awareness and promotional campaigns for clients in government, travel, retail, and more. Achieved $55K in revenue in first 5 months of tenure 
- Performed marketing research with social listening tools for the development of campaign ideas
- Solutions include content marketing, brand collaboration, influencer activation, and more

Integrated Solutions Manager

United Overseas Insurance Limited

• Designed customer journeys and led communications with vendor for straight-through ecommerce purchase systems for General Insurance products. Worked closely alongside vendor to consolidate feedback and ensure systems were launched by the given deadline
• Actively maintained checks & balances on ecommerce systems to ensure all purchases were processed and fulfilled 
• Readily performed competitive analyses on product benefits and user experience. Paid close heed to unique product features and trends amongst competitors and shared knowledge with team
• Took the lead in managing communications with vendors for promotions, deployment of rewards and consolidation of figures for data analysis

Executive

First Page Digital

Content Marketing Team Lead 

Senior Content Marketer 

•	Edited and produced SEO-friendly content briefs using keywords for more than 200 local and international clients from Singapore, Malaysia, Australia and Hong Kong
•	Published more than LinkedIn blurbs for a clients across a broad range of industries to boost brand awareness and drive organic engagement 
•	Researched, crafted and recommended more than 70 blog articles for more than 3 clients of which led to huge increases in organic traffic
•	Produced more than 40 articles about Google Analytics, Google Updates, Reputation Management, SEO, PPC and E-commerce for company website 
•	Managed social media content for company’s Facebook, Instagram and LinkedIn pages 
•	Championed company online web series and worked closely with the design team to do up the creative work
•	Produced paid ads on Instagram and Facebook 
•	Carefully generated reputation management content for more than 7 microsites in Singapore, Canada and the United Kingdom that ranked in the top-10 search results on Google

Digital Marketing Content Writer

AvenueOne Magazine

• Methodologically researched and compiled articles about Style & Grooming, and Travel
• Enthusiastically utilized social media marketing to heighten search engine optimization and improve popularity of new magazine
• At least 2 articles have been selected by the editor for attaining popularity on Facebook

Contributing Writer

Daily Vanity Pte Ltd

• Resourcefully researched and wrote articles about beauty tips, reviews and current beauty trends. At least 9 popular articles have been selected by the editor for attaining popularity on Facebook
• Readily learned and put social media marketing into practice to improve search engine optimization 
• Obtained “Most Read Article of the Year” in 2017

Beauty Contributor

Porter Novelli

• Efficiently researched and crafted daily Media Monitoring reports for more than 3 clients including Mercedes-Benz Singapore, TomTom NV and BenQ Corporation
• Researched and recommended Media Lists for more than 3 events including Ultra Singapore 2017 and Braun Buffel’s 130th Anniversary
• Contributed readily to 1 Post Event Press Release
• Networked and liaised with more than 8 media publications for Barry Callebaut Chocolate Academy

Public Relations Intern

MINT Museum of Toys

• Researched and developed content for marketing and brand outreach
• Facilitated enrichment programmes for primary school and kindergarten children

Content Writer, Admin and Events Assistant

I use my experience in digital content strategy to design systems and action plans that spearhead digital transformation and lead generation. Send me an invite, I'd love to connect with you.

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