Sarah Anne McLaughlin Brewer's Linkedin Analytics

I began my career in libraries, driven by a passion for connecting my community with resources to solve problems and achieve personal and professional success. From my start as a volunteer to leading one of the busiest branches in our system as Head Librarian, I loved solving complex operational and technological challenges while fostering community engagement. Today, as Director of Analytics and Reporting at Izell Marketing Group, I bring that same problem-solving mindset to the digital realm, achieving results for Izell Marketing Group as well as our clients. I specialize in creating efficient processes and integrating platforms to facilitate automated business operations and client outcomes. My role involves creating and executing plans for KPI tracking and performance reporting, both internally and for our clients, and providing real-time transparency with dashboard reporting that empowers clients to make informed decisions about their marketing strategies. I excel in reporting, analytics, and leveraging technology to optimize digital marketing and operational efforts, ensuring every client sees tangible results from their investment. I am dedicated to delivering actionable insights and fostering collaborative relationships, ensuring clients are involved and informed every step of the way. Skills: Reporting, Analytics, Website Design, Conversion Rate Optimization, Email Automation, Digital Marketing, Presentations, Copyediting, Content Writing, Process Improvement, Technical Writing and Training, Data Visualization, Project Management, Social Media, Operations Management, Efficiency Analysis. Vendor Management, SEO, Customer Relationship Management Tools: Google Data Studio, Google Workspaces, Google Ads, Google Tag Manager, RegEx, SQL, Google Analytics, Google Drive, Google Sheets, Microsoft Office Suite, Microsoft Word, Excel, Powerpoint, Facebook Ads, Microsoft (Bing) Ads, Hubspot, Instagram, Twitter, TikTok, WordPress, SquareSpace, Shopify, Wix, MailChimp, Zapier, Canva